Walter Novoa - Microsoft - WebCongress Bogotá 2014

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Walter Novoa, Senior Tech Evangelist de Microsoft Colombia, Thru-Apps Marketing & the Internet of Things

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Walter Novoa - Microsoft - WebCongress Bogotá 2014

  1. 1. Y Downloads (millions) 64K 102K 140K 2012 2013 2014 180K 2015 Link to source •153M /día •33 apps / 8 diarias •87 % prefieren apps
  2. 2. Y Revenue ($billions) 8 19 27 2012 2013 2014 35 2015 Link to source
  3. 3. Y 8 19 27 35 •Frecuencia •Hábitos •Lealtad •Comunicación bilateral •Libre Albedrío (UCM) •Retención y Renovación •Innovación •FinaSegmentación •Transaccionalidad
  4. 4. Y 8 19 27 35
  5. 5. Kiran Prasad
  6. 6. •ContenidoExclusivo •Másususairoscon dispositivos •App Advertising •FuncionalidadesExclusivas •MásApps •Migraciónintencional
  7. 7. negocio, marketing IT
  8. 8. Contacto: http://warnov.com @warnov

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