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Jason Dailey - Bing - WebCongress NYC 2014

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In this workshop Jason Dailey, search evangelist for Microsoft looks at where search advertising has been and where it has the opportunity to evolve. Jason will look at the history of search advertising and where it could evolve in the next 5 to 10 years through the lens of a futurist. This is a presentation on possibilities. How the combination of maps, devices and wearable tech will drive the new search experience beyond the current behavior of typing keywords into a box.

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Jason Dailey - Bing - WebCongress NYC 2014

  1. 1. Cortana: The Future of Search Jason Dailey Director, Bing Evangelism @jasonrdailey June 24, 2014
  2. 2. CONTEXT
  3. 3. Evolution of Search IntelligentlyON Building Blocks Introducing Cortana
  4. 4. “Study the past if you would define the future” Confucius
  5. 5. 9
  6. 6. An intelligent fabric that understands entities and anticipates intent in order to help users complete tasks at the right time
  7. 7. Age and Gender 0 5 10 15 20 25 30 35 18-25 26-35 36-50 51-65 65+ Females Males Age Bucket What Is Bleach?
  8. 8. Page 19 | July 8, 2014
  9. 9. Hero Ads Pilot
  10. 10. Microsoft Confidential
  11. 11. Explosion of Geo-Spatial Data
  12. 12. Microsoft Confidential
  13. 13. Demographic Interests Preferences Intent Social
  14. 14. HUMAN DECISIONS NEED HUMAN INPUT
  15. 15. Mobile Queries Are Different By Design 70% in 1 month 70% in 1 hour
  16. 16. NEAR HOME QUERIES compete with desktop search and are informational in nature ON-THE-GO QUERIES supplement desktop search, center on local action and with greater commercial intent 68 Walgreens 8:03 AM 69 Walgreens.com 8:06 AM 70 Walgreens Directions 8:09 AM 18 Headache Relief 5:07 AM 19 Tylenol 6:31 AM 20 Pharmacy 6:31 AM
  17. 17. Works on Your Behalf
  18. 18. Microsoft ConfidentialMicrosoft Confidential
  19. 19. Cortana Makes Every Interaction Necessary
  20. 20. Cortana Knows When To Be Present
  21. 21. Sample daily plannerTo map app To weather app To calendar app To Bing news article
  22. 22. Anna wakes up 7:00AM Anna leaves work 5:20PM Anna goes to bed 11:05PM
  23. 23. Flight departure 10:55AM Flight arrival 4:55PM
  24. 24. Our Assistant recognizes the message as a suggestion to add an event. The user taps on the underlined text to begin adding the event to their calendar. It shows the details of the event that is being added. In this example, it recognizes: - Subject - Location - Time & date A confirmation is given to the user after they save the event.
  25. 25. Cortana Reduces Clutter and Noise
  26. 26. Know when to be present Understand when you are most relevant in consumers’ lives and focus on enhancing those moments Reduce clutter and noise Be the brand that brings quiet into consumers’ lives and be mindful of the context when creating and delivering content IntelligentlyON Make every interaction necessary Use data to understand the person behind the demographic and drive experiences that feel more bespoke
  27. 27. The future is here. It’s just not widely distributed yet. - William Gibson
  28. 28. An intelligent fabric that understands entities and anticipates intent in order to help users complete tasks at the right time

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