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In this workshop Jason Dailey, search evangelist for Microsoft looks at where search advertising has been and where it has the opportunity to evolve. Jason will look at the history of search advertising and where it could evolve in the next 5 to 10 years through the lens of a futurist. This is a presentation on possibilities. How the combination of maps, devices and wearable tech will drive the new search experience beyond the current behavior of typing keywords into a box.