Cindy Krum - Mobile Moxie - WebCongress Miami 2013

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Cindy Krum - Mobile Moxie - WebCongress Miami 2013

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Cindy Krum - Mobile Moxie - WebCongress Miami 2013

  1. 1. The Future of Mobile By: Cindy Krum, MobileMoxie WebCongress Miami, 2013
  2. 2. Background Knowledge
  3. 3. Background Knowledge
  4. 4. SO What is Mobile?
  5. 5. A Global Perspective
  6. 6. Increase Mobile Access
  7. 7. Tell Me Something I Don’t Know!
  8. 8. •  How Can We Prepare for the Future of Mobile? •  Are There Steps We Can Skip if We are Late to the Game? •  How Can Small Companies Leverage BIG Data with Mobile? Questions
  9. 9. Its Not About Getting Mobile Right
  10. 10. Internet of Things
  11. 11. Internet of Things
  12. 12. Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. •  Deep CRM for Micro-Targeting •  Active Social Participation & Data Mining •  Rules-Based Marketing Optimization •  Predictive Analysis & Algorithm Development BIG Data for Marketing
  13. 13. •  Data will have monetize-able value in the company market value assessment (New Asset Class) •  Reuse •  Merging •  2’frs Data = Dollars
  14. 14. Fitness Wearables Examples In-Store Sales
  15. 15. Building/Road Safety Examples City Signage
  16. 16. The Problem is Access
  17. 17. Countries/ Governments •  World Bank – 100’s of social & economic indicators •  US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies •  UK – Open Data Institute (Codirected by Tim Berners-Lee) •  EU Open Data Initiatives •  Australia, Kenya, Brazil, Chili – All have Open Data strategies Private Groups •  Code for America (US) •  National Weather Service (US) •  The Sunlight Foundation (US) •  The Open Knowledge Foundation (UK) Where to Get Free Data
  18. 18. •  Import.io - Let people sell the data they have like eBay for Data •  Factual - Compiles DataSets •  Windows Azure - Curated Data Sets Ready for Excel Import •  DataMarket (Data Auctions From Iceland) •  Free Data Sets from UN, WorldBank, EuroStat •  Resells Data from Market Research Firms •  APIogee – makes your data available in an API Other Data Resources
  19. 19. Data Portability
  20. 20. •  Joining Off-Line & On-Line •  Seamless Cross-Device Integration of Services •  Thinking On-Demand & Instant Gratification •  Cross-Platform Modularization •  Data Acquisition & Modeling •  API Building New Priorities
  21. 21. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks 720-231-7277 Scan For a Mobile Business Card www.MobileMoxie.com
  22. 22. •  Growth of New Job Rolls •  Data Scientist •  Statistition •  Data Visualization Experts •  API Engineers New Jobs/Skills

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