David webbar-9

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  • Create and apply rules to filter information:
    Example:
    Tools: Internal Links, Internal Link Intelligence,
    Tools: Ranking Reports,
    Tools: Phrase grouping,
    Tools: URL Targeting, Landing Page Optimization
    (Apache Log)
    Stronger pages
    Referral Pages stronger
    Manual Review
  • Comment:
    Let the user search what he wants, never force him!
  • Split up content
    Flat navigation, filters
    Target more keyword groups seperating different types of keywords
    Analize long term to determine different sets of keywords
    Target specific keywords creating targeted landing pages
  • David webbar-9

    1. 1. The right SEO Tools for your company
    2. 2. Right Tools? • For SEOs • For Marketers • Dev Team • The Boss • Other people managing SEO budgets
    3. 3. Collect data • Referrals • Search Terms • URL • and more…
    4. 4. Logfiles
    5. 5. What to do • save info, keep history • use info • create rules • implement • track
    6. 6. Searches Internal / External
    7. 7. What to do Short Term • use searches • cherry pick • provide content Long Term • attack the long tail
    8. 8. What to do with the long tail? HELP YOUR SEO GUY
    9. 9. Provide more specific content ^w+sw+sw+sw+(sw+)*$ (?|&)(start)=([^&]*) + Filters + Advanced Segments Get more out of you data Provide CMS, Translation, Backend
    10. 10. What to do • take long tail & analyze • split up keywords • create new sets of keyword groups • create new combinations • create new filters • create new categories
    11. 11. Example alquiler seat mono volumen rojo para boda barcelona
    12. 12. I need/use • CMS, Backend, Something to play with • Apache Log • Analytics exports • Texts, phrases, patterns • Alchemy API • Excel Tables + Pivot Tables • Ideas • Good team

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