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Digitally mediated youth engagement in
GLAMs during the pandemic
Katerina Zourou, Elisa Pellegrini, Web2Learn, Greece
Four...
Youth digital engagement
in GLAMs- why this topic?
• Few studies addressing youth audience in outreach activities of cultu...
Some observations
Young people are increasingly
engaged with culture through
digital channels
”Digital is not just somethi...
Diverse and pressing needs expressed by GLAMs in the COVID-19 crisis
Indicatively:
Europeana 2020 workshop & report
Scope of the study
• Create a collection of exemplary youth engagement practices
developed by European GLAMs during the cu...
Methodology
Methodology stage 1:
desktop research & literature review
Answers to the questions:
• Which practices are developed by GLA...
Methodology stage 2: surveys, interviews,
analysis
Answers to the questions:
• What do GLAM experts say about
• The challe...
A collection of 15 original practices
#GiacomettiChezVous
Giacometti Foundation, Paris, France
Remake with FoamAtHome
Phot...
● COVID-19 responsiveness Designed as a response to the pandemic
● Youth engagement Children targeted
● Easy to use techno...
Insights into few indicative examples
Example #1: #GiacomettiChezVous
Giacometti Foundation, Paris, France Easy to use technology Social media:
Instagram
Collec...
Example #2: Nature at home (Natureza Em Casa)
Serralves Foundation, Porto, Portugal
Easy to use technology Museum's websit...
Example #3: Choreographic performances on TikTok
Théâtre national de la danse de Chaillot
Easy to use technology TikTok
Co...
Example #4: My Home is My Museum
Easy to use technology Social media
Collection in context Winners take part in a
digital ...
Example #5: Remake with @FoamAtHome
Photography Museum (FOAM), Amsterdam, The Netherlands
Easy to use technology Social me...
Pieces of advice by the project leaders of the
GLAM initiatives
The publication The infographics
https://glamers.eu/io1-use-cases-collection-of-digitally-mediated-youth-engagement-for-gl...
Training opportunities: webinars for GLAMs to leverage their digital transformation
through youth participation.
45-minute...
The project is co-funded by the Erasmus+
Programme of the European Union
The views and opinions expressed in this presenta...
Opening the discussion
GLAMs in most common digital networking spaces of youth (here: Tiktok)
http://www.club-innovation-c...
Digitally mediated youth engagement in GLAMs during the pandemic
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Digitally mediated youth engagement in GLAMs during the pandemic

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Presentation at the Fourteenth International Conference on the Inclusive Museum, 8–10 September 2021. A presentation by Katerina Zourou and Elisa Pellegrini, Web2Learn, Greece. Part of the activities of the EU-funded project The GLAMers https://glamers.eu/

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Digitally mediated youth engagement in GLAMs during the pandemic

  1. 1. Digitally mediated youth engagement in GLAMs during the pandemic Katerina Zourou, Elisa Pellegrini, Web2Learn, Greece Fourteenth International Conference on the Inclusive Museum, 8–10 September 2021. The project is co-funded by the Erasmus+ Programme of the European Union Erasmus+ Galleries Libraries Archives Museums
  2. 2. Youth digital engagement in GLAMs- why this topic? • Few studies addressing youth audience in outreach activities of cultural organisations • Youth increasingly engaged in activism, especially during the pandemic: hackathons, digital volunteering, maker culture, open innovation, bottom-up, crowdfunded initiatives => civic engagement/ social participation activities
  3. 3. Some observations Young people are increasingly engaged with culture through digital channels ”Digital is not just something that happens on screens, but it also combines action: young people expect to be able to participate, shape and create media”(Flowers, 2018) => looking into ways that youth can increase the social value of cultural heritage institutions.
  4. 4. Diverse and pressing needs expressed by GLAMs in the COVID-19 crisis Indicatively: Europeana 2020 workshop & report
  5. 5. Scope of the study • Create a collection of exemplary youth engagement practices developed by European GLAMs during the current COVID-19 pandemic. • Share experience and lessons learned among GLAMs and support cultural heritage organisations in building resilience and agility. • Better understand the challenges and opportunities presented when addressing a young audience in the GLAMs outreach activities.
  6. 6. Methodology
  7. 7. Methodology stage 1: desktop research & literature review Answers to the questions: • Which practices are developed by GLAMs in Europe during the pandemic? • What forms of youth audience engagement can be depicted? • Which technologies have been used?
  8. 8. Methodology stage 2: surveys, interviews, analysis Answers to the questions: • What do GLAM experts say about • The challenges and opportunities in engaging youth during the pandemic? • Needs of GLAMs with respect to digital audience engagement? • Ways to address youth, in particular during lockdowns/ limited mobility phases?
  9. 9. A collection of 15 original practices #GiacomettiChezVous Giacometti Foundation, Paris, France Remake with FoamAtHome Photography Museum (FOAM), Amsterdam, The Netherlands 1,2,3, caught! Museum of Arts and Crafts (MUO), Zagreb, Croatia Singer TV kids Singer Laren, Laren, The Netherlands My Home is My Museum National Museums Liverpool, Liverpool, United Kingdom Imaginary Museum in Citadel Park (Imaginair Museum in Citadelpark) The Municipal Museum of Contemporary Art (S.M.A.K.), Ghent, Belgium Anne Frank Video Diary Anne Frank House, Amsterdam, The Netherlands Car adventure (Une aventure en voiture) Museum of Contemporary Art (MAC) of Lyon, France Everyday heroes Museum of Cycladic Art, Athens, Greece Design-Me-Home Triennale Milano, Milan, Italy Brights Sparks Creative Bursts Museum of Literature Ireland (MoLI), Dublin, Ireland Waiting for Spring. A Merry-go-round at the Uffizi Galleries Uffizi Galleries, Florence, Italy Nature at home (Natureza Em Casa) Serralves Foundation, Porto, Portugal Virtual Art Break Espoo Museum of Modern Art (EMMA), Espoo, Finland Drawing Day Northern Ireland War Memorial Museum, (qNIWM) Belfast, UK 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
  10. 10. ● COVID-19 responsiveness Designed as a response to the pandemic ● Youth engagement Children targeted ● Easy to use technology Email and hashtags #MakeArtAtHome #MuoEducation #MuoKids ● Collection in context Initiative developed stemming from a photograph held in the museum collection ● Self-expression Creative task where children create a photo of suspended movement 5-item typology A standard presentation matrix for all practices
  11. 11. Insights into few indicative examples
  12. 12. Example #1: #GiacomettiChezVous Giacometti Foundation, Paris, France Easy to use technology Social media: Instagram Collection in context: 10 downloadable tutorials (pdf format) of creative activities around the museum’s collection, called “play it like Giacometti”. Self-expression Challenges launched on social networks. Young persons are invited to participate in the challenge and to post their final creation resulting from the workshop on Instagram. For instance, tutorial #1 titled “A Giacometti in my bedroom” consisted of creating sculptures freely inspired by Giacometti's works, using linen, clothes and everyday objects. https://www.fondation-giacometti.fr/fr/pedagogie#/fr/article/369/joue-la-comme-giacometti
  13. 13. Example #2: Nature at home (Natureza Em Casa) Serralves Foundation, Porto, Portugal Easy to use technology Museum's website Collection in context Environment themed activities related to the park of the museum and to nature in general Self-expression DIY workshops online. Example: In activity #17 “Bioversidade em casa” (Biodiversity at home), children represent the biodiversity of their city by building a stage and characters with reused materials. => explore the different living beings that inhabit their city, using, for example, illustration books and/or photographs to identify species. Children then construct a fictional narrative about the landscape and draw representative silhouettes of the species. https://www.serralves.pt/en/institucional- serralves/18.09.01.01.03-sole-servicoeducativo- atividadesonline-atividadesambiente-naturezaemcasa/
  14. 14. Example #3: Choreographic performances on TikTok Théâtre national de la danse de Chaillot Easy to use technology TikTok Collection in context : live choreographic performances Self-expression Live choreographic event on 15 December 2021, via @theatre_chaillot on TikTok. Choreographic performances by artists at the art deco interior of the National Dance Theater. With flamenco by David Coria, urban-inspired dances by Jann Gallois, offbeat visits by Brigitte Seth and Roser Montlló Guberna, students of the Conservatoire national Supérieur de Musique et de Danse in Paris and Angelin Preljocaj. https://www.tiktok.com/@theatre_chaillot?is_copy_url=1&is_from_webapp=v1 http://www.club-innovation-culture.fr/seconde-saison-culture-france-tiktok/
  15. 15. Example #4: My Home is My Museum Easy to use technology Social media Collection in context Winners take part in a digital exhibition and meet a curator who shares tips on setting up a blockbuster exhibition Self-expression Children curate their very own art gallery, inspired by their experience/life Children were asked to name their exhibition, design a poster and create a promotional video to be shared on social media using the hashtag #MyHomeIsMyMuseum. https://www.liverpoolmuseums.org.uk/my-home-my-museum National Museums Liverpool, Liverpool, UK.
  16. 16. Example #5: Remake with @FoamAtHome Photography Museum (FOAM), Amsterdam, The Netherlands Easy to use technology Social media: Instagram Collection in context Participants draw inspiration from artworks of Dutch photographers from the museum’s collection or exhibitions Self-expression Interpret an artwork and create one’s own. Every week a new photo was uploaded on the Instagram profile of the museum. Participants with the most exciting remakes won prizes. https://www.foam.org/museum/remake
  17. 17. Pieces of advice by the project leaders of the GLAM initiatives
  18. 18. The publication The infographics https://glamers.eu/io1-use-cases-collection-of-digitally-mediated-youth-engagement-for-glams-during-the-pandemic/ Results available open access on the project website
  19. 19. Training opportunities: webinars for GLAMs to leverage their digital transformation through youth participation. 45-minute webinar on September 29 (in cooperation with Europeana) Practices of digitally mediated youth engagement in GLAMs during the pandemic https://pro.europeana.eu/event/practices-of-digitally-mediated-youth-engagement-in-glams- during-the-pandemic 3h workshop on October 13 (in cooperation with Europeana) Youth audience engagement during COVID: digital ideas and methods from The GLAMers https://pro.europeana.eu/event/youth-audience-engagement-during-covid-digital-ideas-and- methods-from-the-glamers Follow-up webinar in mid-November NEXT STEPS
  20. 20. The project is co-funded by the Erasmus+ Programme of the European Union The views and opinions expressed in this presentation are the sole responsibility of the author and do not necessarily reflect the views of the European Commission. https://glamers.eu/ Thank you for your attention! https://web2learn.eu/ @web2learn_eu Erasmus+ 2021-2023
  21. 21. Opening the discussion GLAMs in most common digital networking spaces of youth (here: Tiktok) http://www.club-innovation-culture.fr/musees-lieux-culturels-francais-tiktok/ Tik Tok video on the #cultureTikTok campaign: https://www.tiktok.com/@theatre_chaillot/video/6906105094962531585?is_copy_url=1&is_from_webapp=v1 #cultureTikTok https://www.tiktok.com/tag/culturetiktok?is_co ● How technologies mostly used by youth affect communication and engagement strategies of practices of GLAMs? ● How the audience relationship changes by the adoption of more youth- related technologies?

Presentation at the Fourteenth International Conference on the Inclusive Museum, 8–10 September 2021. A presentation by Katerina Zourou and Elisa Pellegrini, Web2Learn, Greece. Part of the activities of the EU-funded project The GLAMers https://glamers.eu/

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