Digitally mediated youth
engagement for GLAMs during the
pandemic
Katerina Zourou, Director
Elisa Pellegrini, Research Associate

Outline
Connecting the dots by bringing
into light concrete and
remarkable examples of youth
engagement as means to
leverage the GLAM sector in
Europe
COLLECTION OF PRACTICES OF DIGITALLY MEDIATED YOUTH
ENGAGEMENT FOR GLAMs DURING THE PANDEMIC
https://pro.europeana.eu/page/building-digital-capacity
Why?
GLAMs around Europe expressed multifarious
needs in the COVID-19 crisis.

Objectives
• Concrete examples of youth
engagement in the GLAMs ordinary
activities
• Transferability of expertise and
scalability by other GLAM stakeholders
• Identification of challenges and
opportunities for the GLAM sector
Expected impact
• Practical insights and ready-to-
use (or adapt) use cases
implemented in GLAMs in Europe
• Youth engagement as means to
support resilience of the
cultural/creative sector

• Definition of the
methodology
• Focus on the role of
youth participation
in GLAM activities
during the pandemic
• Identification of 15
exemplary practices
carried out by GLAMs
1 Desktop research and survey
Interviews
Data analysis and practices
selection
Release of the report
Infographics
Stages of the analysis
2
3
4
5

External
review by
Advisory
board
5 main selection
criteria
• Covid-19
responsiveness
• Youth participation
• Technology used
• Collection in
context
• Self-expression
possibilities selected
practices
Methodology
105
cases
15
Interviews
with
organizers
of the 15
practices
4
selection
criteria
Desktop
research
& Survey
Input
from
partners
External
review by
partners
Open access
publication
(exp. Aug.
2021)

CASE #1 Singer TV Kids
https://www.singerlaren.nl/en/pQJ3rHB/singer-tv-kids

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement Children targeted
Easy to use technology YouTube
Collection in context The DIY workshops guided the public into the museums'
collection
Self-expression DIY workshops where children learn to paint or create objects
and works of art
Singer Laren
Laren, The Netherlands
Identity card
5-items typology

CASE #2 #GiacomettiChezVous
https://www.fondation-giacometti.fr/fr/pedagogie#/fr/article/369/joue-la-comme-giacometti

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement 3 to 18-years-old targeted
Easy to use technology Instagram and Facebook
Collection in context Create, share and see other participants’ creations on
Facebook and Instagram: a social experience in lockdown phases
Self-expression Audience invited to use everyday objects available at home to re-
create works of art of the artist Giacometti
5-items typology
Fondation Giacometti
Paris, France
Identity card

CASE #3 Face & Masks trend
https://www.tiktok.com/@museeguimet?is_copy_url=1&is_from_webapp=v1

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement Young audience targeted
Easy to use technology TikTok
Collection in context The filters made available take inspiration from the
museum collection
Self-expression Users invited to use filters and personalize the trend
5-items typology
Musée Guimet
Paris, France
Identity card

CASE #4 My Home is My Museum
https://www.liverpoolmuseums.org.uk/my-home-my-museum

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement Children targeted
Easy to use technology Social media and hashtag #MyHomeIsMyMuseum
Collection in context Winners take part in a digital exhibition and meet a top
curator who will share tips on setting up a blockbuster exhibition
Self-expression Children curate their very own art gallery, inspired by their
experience/life
5-items typology
National Museums Liverpool
Liverpool, United Kingdom
Identity card

CASE #5 1, 2, 3 caught!
https://www.muo.hr/1-2-3-uhvacen-a-si-%f0%9f%93%b7/

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement Children targeted
Easy to use technology Email and hashtags #MakeArtAtHome #MuoEducation
#MuoKids
Collection in context Initiative developed stemming from a photograph held in
the museum collection
Self-expression Creative task where children create a photo of suspended
movement
5-items typology
Museum of Arts and Crafts
Zagreb, Croatia
Identity card

CASE #6 Remake with @FoamAtHome
https://www.foam.org/museum/remake

COVID-19 responsiveness Designed as a response to the pandemic
Youth engagement Family members involved
Easy to use technology Instagram
Collection in context See the pictures of other participants' reinterpretations on
Instagram: social experience in times of mobility constraints
Self-expression Public challenged to reinterpret an artwork with objects they
have at home and take a picture of it
5-items typology
Photography Museum (FOAM)
Amsterdam, the Netherlands
Identity card

2. Insights to identify key
challenges and
opportunities for GLAMs
3. Analysis of multiple data
sources and selection of 15-
20 exemplary practices
4. Attractive format in full
open access
5. Visual representations
Desktop research and
survey
Interviews
Data analysis and practices
selection
Release of the report
Infographics
1
2
3
4
5
NEXT STEPS: July - August 2021

Use cases collection of digitally mediated youth engagement
for GLAMs during the pandemic.
Training opportunities: webinars for GLAMs to leverage
their digital transformation through youth participation.
Implement and assess: Cultural events by GLAMs involving
youth
Map social change: youth engagement for GLAM recovery
1
2
3
4
NEXT STEPS: September 2021 onwards

The GLAMEers project is co-
funded by the Erasmus+
Programme of the European
Union
The views and opinions expressed in this presentation are
the sole responsibility of the author and do not necessarily
reflect the views of the European Commission.
https://glamers.eu/
Thank you
for your
attention!
https://web2learn.eu/
@web2learn_eu
Erasmus+
2021-2023