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Digitally mediated youth engagement for GLAMs during the pandemic

A presentation on June 29, 2021 at the DCDC conference organised by the National Archives UK. collection of use cases developed by Galleries, ArchivsGLAMs in Europe during the pandemic as a showcase of concrete examples of youth engagement in their ordinary activities and their social/cultural value. 

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Digitally mediated youth engagement for GLAMs during the pandemic

  1. 1. Digitally mediated youth engagement for GLAMs during the pandemic Katerina Zourou, Director Elisa Pellegrini, Research Associate
  2. 2. Outline Connecting the dots by bringing into light concrete and remarkable examples of youth engagement as means to leverage the GLAM sector in Europe COLLECTION OF PRACTICES OF DIGITALLY MEDIATED YOUTH ENGAGEMENT FOR GLAMs DURING THE PANDEMIC https://pro.europeana.eu/page/building-digital-capacity Why? GLAMs around Europe expressed multifarious needs in the COVID-19 crisis.
  3. 3. Objectives • Concrete examples of youth engagement in the GLAMs ordinary activities • Transferability of expertise and scalability by other GLAM stakeholders • Identification of challenges and opportunities for the GLAM sector Expected impact • Practical insights and ready-to- use (or adapt) use cases implemented in GLAMs in Europe • Youth engagement as means to support resilience of the cultural/creative sector
  4. 4. • Definition of the methodology • Focus on the role of youth participation in GLAM activities during the pandemic • Identification of 15 exemplary practices carried out by GLAMs 1 Desktop research and survey Interviews Data analysis and practices selection Release of the report Infographics Stages of the analysis 2 3 4 5
  5. 5. External review by Advisory board 5 main selection criteria • Covid-19 responsiveness • Youth participation • Technology used • Collection in context • Self-expression possibilities selected practices Methodology 105 cases 15 Interviews with organizers of the 15 practices 4 selection criteria Desktop research & Survey Input from partners External review by partners Open access publication (exp. Aug. 2021)
  6. 6. CASE #1 Singer TV Kids https://www.singerlaren.nl/en/pQJ3rHB/singer-tv-kids
  7. 7. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement Children targeted Easy to use technology YouTube Collection in context The DIY workshops guided the public into the museums' collection Self-expression DIY workshops where children learn to paint or create objects and works of art Singer Laren Laren, The Netherlands Identity card 5-items typology
  8. 8. CASE #2 #GiacomettiChezVous https://www.fondation-giacometti.fr/fr/pedagogie#/fr/article/369/joue-la-comme-giacometti
  9. 9. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement 3 to 18-years-old targeted Easy to use technology Instagram and Facebook Collection in context Create, share and see other participants’ creations on Facebook and Instagram: a social experience in lockdown phases Self-expression Audience invited to use everyday objects available at home to re- create works of art of the artist Giacometti 5-items typology Fondation Giacometti Paris, France Identity card
  10. 10. CASE #3 Face & Masks trend https://www.tiktok.com/@museeguimet?is_copy_url=1&is_from_webapp=v1
  11. 11. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement Young audience targeted Easy to use technology TikTok Collection in context The filters made available take inspiration from the museum collection Self-expression Users invited to use filters and personalize the trend 5-items typology Musée Guimet Paris, France Identity card
  12. 12. CASE #4 My Home is My Museum https://www.liverpoolmuseums.org.uk/my-home-my-museum
  13. 13. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement Children targeted Easy to use technology Social media and hashtag #MyHomeIsMyMuseum Collection in context Winners take part in a digital exhibition and meet a top curator who will share tips on setting up a blockbuster exhibition Self-expression Children curate their very own art gallery, inspired by their experience/life 5-items typology National Museums Liverpool Liverpool, United Kingdom Identity card
  14. 14. CASE #5 1, 2, 3 caught! https://www.muo.hr/1-2-3-uhvacen-a-si-%f0%9f%93%b7/
  15. 15. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement Children targeted Easy to use technology Email and hashtags #MakeArtAtHome #MuoEducation #MuoKids Collection in context Initiative developed stemming from a photograph held in the museum collection Self-expression Creative task where children create a photo of suspended movement 5-items typology Museum of Arts and Crafts Zagreb, Croatia Identity card
  16. 16. CASE #6 Remake with @FoamAtHome https://www.foam.org/museum/remake
  17. 17. COVID-19 responsiveness Designed as a response to the pandemic Youth engagement Family members involved Easy to use technology Instagram Collection in context See the pictures of other participants' reinterpretations on Instagram: social experience in times of mobility constraints Self-expression Public challenged to reinterpret an artwork with objects they have at home and take a picture of it 5-items typology Photography Museum (FOAM) Amsterdam, the Netherlands Identity card
  18. 18. 2. Insights to identify key challenges and opportunities for GLAMs 3. Analysis of multiple data sources and selection of 15- 20 exemplary practices 4. Attractive format in full open access 5. Visual representations Desktop research and survey Interviews Data analysis and practices selection Release of the report Infographics 1 2 3 4 5 NEXT STEPS: July - August 2021
  19. 19. Use cases collection of digitally mediated youth engagement for GLAMs during the pandemic. Training opportunities: webinars for GLAMs to leverage their digital transformation through youth participation. Implement and assess: Cultural events by GLAMs involving youth Map social change: youth engagement for GLAM recovery 1 2 3 4 NEXT STEPS: September 2021 onwards
  20. 20. The GLAMEers project is co- funded by the Erasmus+ Programme of the European Union The views and opinions expressed in this presentation are the sole responsibility of the author and do not necessarily reflect the views of the European Commission. https://glamers.eu/ Thank you for your attention! https://web2learn.eu/ @web2learn_eu Erasmus+ 2021-2023

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A presentation on June 29, 2021 at the DCDC conference organised by the National Archives UK. collection of use cases developed by Galleries, ArchivsGLAMs in Europe during the pandemic as a showcase of concrete examples of youth engagement in their ordinary activities and their social/cultural value. 

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