www.europeanschoolnet.org - www.eun.orgWeb strategy and action plan -Hands-on tips from European Schoolnet30 April 2013
www.europeanschoolnet.org - www.eun.orgOutline of the presentationEuropean Schoolnet’scomms activitiesExamples of social m...
www.europeanschoolnet.org - www.eun.orgDedicated toSupport schools inbringing about the best useof technology in learningP...
www.europeanschoolnet.org - www.eun.orgObservatory Projectshttp://itec.eun.orghttp://www.saferinternet.orgTo empower child...
www.europeanschoolnet.org - www.eun.org 5
www.europeanschoolnet.org - www.eun.org 6
www.europeanschoolnet.org - www.eun.orgDigital communications strategy: 5 pillars1) Analysis2) Planning3) Production4) Mai...
www.europeanschoolnet.org - www.eun.org 8• Know your project: what is the goal? What is your audience?What is the message ...
www.europeanschoolnet.org - www.eun.orgMake your choice• Consider carefully the channels (website/social mediaaccounts/new...
www.europeanschoolnet.org - www.eun.orgAnalysis and planning• The decision of using social media can be reflected in thebu...
www.europeanschoolnet.org - www.eun.orgProduction/maintenance• Once the website and social media accounts are set up - who...
www.europeanschoolnet.org - www.eun.orgProduction/maintenance• Create valuable content– Make your content readable, action...
www.europeanschoolnet.org - www.eun.orgMonitoring/Reporting• Monitoring your social media impact– It should not take place...
www.europeanschoolnet.org - www.eun.org 14
www.europeanschoolnet.org - www.eun.org 15
www.europeanschoolnet.org - www.eun.orgQuestions/Doubts?• Remember: always ask WHY! • Any question?Thanks!Valentina.Garoi...
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Valentina Garoia - European Schoolnet - Web Strategy and Action Plan

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First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Setting up a web strategy and communication action plan
Author: Valentina Garoia
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy

Published in: Technology, Business
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  • what has been very successfull is k on iTEC: activities on the field from teachers: we use twitter to keep updates - facebook to showcase --- social media nimble sqdsdS
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  • Valentina Garoia - European Schoolnet - Web Strategy and Action Plan

    1. 1. www.europeanschoolnet.org - www.eun.orgWeb strategy and action plan -Hands-on tips from European Schoolnet30 April 2013
    2. 2. www.europeanschoolnet.org - www.eun.orgOutline of the presentationEuropean Schoolnet’scomms activitiesExamples of social media managementand newsletters managementDigital communications strategy• 5 pillarsEuropean Schoolnet:• Overview
    3. 3. www.europeanschoolnet.org - www.eun.orgDedicated toSupport schools inbringing about the best useof technology in learningPromote the Europeandimension in schoolsand educationImprove and raisethe quality of educationin EuropeNetwork of 30 Ministriesof Education in EuropeTransformation of Teaching and Learning ProcessesEuropean Schoolnet
    4. 4. www.europeanschoolnet.org - www.eun.orgObservatory Projectshttp://itec.eun.orghttp://www.saferinternet.orgTo empower children to usethe internet safelyhttp://fcl.eun.orgFully equipped,reconfigurable, teachingand learning spacedeveloped by EuropeanSchoolnetwww.etwinning.net
    5. 5. www.europeanschoolnet.org - www.eun.org 5
    6. 6. www.europeanschoolnet.org - www.eun.org 6
    7. 7. www.europeanschoolnet.org - www.eun.orgDigital communications strategy: 5 pillars1) Analysis2) Planning3) Production4) Maintenance5) Monitoring/Reporting7
    8. 8. www.europeanschoolnet.org - www.eun.org 8• Know your project: what is the goal? What is your audience?What is the message you want to convey? What is thetimeframe? What resources do you have?• Target audience Goal Activities (Comms channels)• At proposal stage include your web strategy in yourcommunication plan (website, conferences, workshops, printproducts, videos, webinars and social media...)• Check if the name is already taken www.namecheck.com (forwebsite, social media accounts)• Map your and your project partners’ channels and socialmedia• Map existing projects/channels on the fieldAnalysis and planning
    9. 9. www.europeanschoolnet.org - www.eun.orgMake your choice• Consider carefully the channels (website/social mediaaccounts/newsletters) you want to have– Set up your website (CMS) and social media accounts – if needed– Consider to coordinate editorial content between website/existingaccounts– E.g. for some of our projects we “use” European Schoolnet Facebookor Twitter accounts: For iTEC (itec.eun.org): iTEC website; EuropeanSchoolnet Facebook page; Twitter hashtag: # itec_eu. Bottom upapproach: learning activities/videos realized by teachers– iTEC: video: http://bit.ly/11wTQGk• Consider the audience, type of message– KeyCoNet (researchers): website + Slideshare + LinkedIn / no FB– Scientix: website with teachers community, Twitter, no FB9
    10. 10. www.europeanschoolnet.org - www.eun.orgAnalysis and planning• The decision of using social media can be reflected in thebudget (and HR aspect)– Subscription to online tools to manage and schedule your posts– Facebook ads or google campaigns require budget– Buying pictures, filming, editing videos are additional costs• Identify your “Champions”– E.g.: very engaged teachers/bloggers who contribute to thecontent/project. They have already their networks – great booster!• Cooperating with partners is essential– E.g. iTEC: our industry partners are very active on twitter10
    11. 11. www.europeanschoolnet.org - www.eun.orgProduction/maintenance• Once the website and social media accounts are set up - who is incharge?– Integrate your social media within your website (e.g. AddThis)– Collaborative work: involve partners, experts, participants at events– Leadership: editorial coordination• Consider using some tools:– for managing your social media (e.g. We use Sproutsocial: manage severalaccounts, track conversation, assign tasks across the team, searchkeywords (only 1 week back) include report functionalities. Other tools:– Hootsuite.com: social media dashboard, free up to 5 accounts– TweetDeck.com: share contacts across accounts– Socialbro.com: manage and analyse your twitter community– for sending out newsletters (e.g. we use Mailchimp)– For keeping track and monitoring contacts (e.g. we use Nimble, a CRMsystem combined with social media listening)11
    12. 12. www.europeanschoolnet.org - www.eun.orgProduction/maintenance• Create valuable content– Make your content readable, actionable, sharable• Social media is all about PEOPLE and ENGAGEMENT– Tweet back, thanks people who re-tweet you, like pages that sharedcontent with you, ask questions, join conversations on similar topic,reply to comments, be there!• New demands should be analysed– Review the communications strategy every year: be flexible!– E.g: Is this new tool/account going to bring any added value? E.g. weare re-thinking the social media strategy of inGenious and plan tohave FB and Twitter (building new brand, sustainability vision)12
    13. 13. www.europeanschoolnet.org - www.eun.orgMonitoring/Reporting• Monitoring your social media impact– It should not take place only at the end of your project– Pay attention to your “peak events”: Twitter is extremely useful duringyour conference as “real time” social media• Use reporting tools, depending on your organisation/budget– Facebook insight: free, offers quite in-depth analysis of your fb page– Trendsmap: free, useful for hashtag maps– Sproutsocial: not free, unlimited reporting (remember to link yoursocial account to it since the start! Or you’ll miss your report)13
    14. 14. www.europeanschoolnet.org - www.eun.org 14
    15. 15. www.europeanschoolnet.org - www.eun.org 15
    16. 16. www.europeanschoolnet.org - www.eun.orgQuestions/Doubts?• Remember: always ask WHY! • Any question?Thanks!Valentina.Garoia@eun.orgFind us on Twitter @eu_schoolnetand facebook european.schoolnet16

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