The basics of setting up a webstrategy and communicationaction plan for an LLP projectThis project was financed with the s...
In today’s session:PART 1• Why should I create and implement a web strategy for my LLPproject?• What channels, platforms a...
It can help you to achieve:• Better dissemination of your project outcomes.• Visibility of your project results.• Exploita...
Isn’t having a simple websiteenough?Let’s look at some Statistics…Out of the online adult users of theinternet, how many u...
ANSWER: 91% !!How much time do people spend onGoogle per month in comparison withFacebook?
ANSWER: People spendTWICE as much time onFacebook!!As a matter of fact…50% of researchon the internet is done on google an...
Promotion & web:A cross-channel , cross-platformeffort• Web strategy and Social Media Strategy (SMS)go hand in hand.• Diss...
Where do I start?• WHO? What is my audience?– Identify Target• WHY? what is my plan of action?– Set Goals• WHAT? what tool...
Defining your target audienceBe as specific as you can! This will determine:• Website content• Website look and feel• Chan...
Defining My GoalsHow does your website or SMS benefit yourtarget user’s needs?Be Creative!
Some possible goalsQ: I set up a website and I have a frequentlyupdated blog, I hardly have any resources leftfor the task...
ANSWER: 22.5% !!Yes you need social media for disseminationCorporate vs. ParticipativePeople use social networks and dedic...
What tools can I use?1. social networking sites; (e.g. Facebook, LinkedIn, Ning)2. Blogs3. microblogging tools; (e.g. Twit...
Detailed action plan• Brainstorm…check budget…brainstorm…checkbudget (repeat till you are either satisfied or project ende...
Your key to web strategyhappiness:FLEXIBILITY !!
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Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for LLP Projects - Part 1

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First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy

Published in: Technology, Business
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Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for LLP Projects - Part 1

  1. 1. The basics of setting up a webstrategy and communicationaction plan for an LLP projectThis project was financed with the support of the European Commission. This publication is the sole responsibility of theauthor and the Commission is not responsible for any use that may be made of the information contained therein.http://www.web2llp.euGary ShochatP.A.U Education
  2. 2. In today’s session:PART 1• Why should I create and implement a web strategy for my LLPproject?• What channels, platforms and tools should I use and why?• The basics of setting a web strategyPART 2• The basics of a online communication action• Integrating different Channels (Web & Social Media)• Frequent issues and questions for LLP projects
  3. 3. It can help you to achieve:• Better dissemination of your project outcomes.• Visibility of your project results.• Exploitation and sustainability of your projectoutcomes.• Re-use of project activities in new contexts (providedthat copyright issues are acknowledged).Why is a web strategy needed?
  4. 4. Isn’t having a simple websiteenough?Let’s look at some Statistics…Out of the online adult users of theinternet, how many use social media?
  5. 5. ANSWER: 91% !!How much time do people spend onGoogle per month in comparison withFacebook?
  6. 6. ANSWER: People spendTWICE as much time onFacebook!!As a matter of fact…50% of researchon the internet is done on google andthe rest is done ‘in parallel’ throughsocial media and thematic portals
  7. 7. Promotion & web:A cross-channel , cross-platformeffort• Web strategy and Social Media Strategy (SMS)go hand in hand.• Dissemination and promotion through weband social media are becoming common butDO NOT replace offline efforts (yet!)
  8. 8. Where do I start?• WHO? What is my audience?– Identify Target• WHY? what is my plan of action?– Set Goals• WHAT? what tools + channels + content(messages) will I use and how are theycombined?- Choose Tactics• HOW? how will I measure success?– Define indicators and target metrics
  9. 9. Defining your target audienceBe as specific as you can! This will determine:• Website content• Website look and feel• Channel selectionExample: www.elearningpapers.eu VS. www.elearningeuropa.infoExample: http://opendiscoveryspace.eu/index.phpExample: www.generation1992.pauservers.com VS. www.erscharter.eu
  10. 10. Defining My GoalsHow does your website or SMS benefit yourtarget user’s needs?Be Creative!
  11. 11. Some possible goalsQ: I set up a website and I have a frequentlyupdated blog, I hardly have any resources leftfor the task so do I really need to use socialmedia?
  12. 12. ANSWER: 22.5% !!Yes you need social media for disseminationCorporate vs. ParticipativePeople use social networks and dedicated professional portalsand hubs to communicate; harness their strength to disseminateand fortify your position and THEN bring them to your website.
  13. 13. What tools can I use?1. social networking sites; (e.g. Facebook, LinkedIn, Ning)2. Blogs3. microblogging tools; (e.g. Twitter)4. presentation repositories (e.g. Slideshare)5. video sharing tools; (e.g. YouTube, Vimeo)6. social bookmarking applications; (e.g. Diigo, del.ici.ous)7. web 2.0 picture repositories (e.g. Picasa, Flickr)8. RSS feedsOne extra application considered useful to LLP projects:9. shared web 2.0 public libraries (e.g. Mendeley).Two more features enhancing SM presence10. easy sharing services (e.g. the “Add this” button)11. SM Widgets
  14. 14. Detailed action plan• Brainstorm…check budget…brainstorm…checkbudget (repeat till you are either satisfied or project ended)Target audience Goal Task Resources Timeline andfrequencyMonitoringmechanismsHuman:partner(s)Material:channelsTeachers Interactwith targetaudience/Receivefeedbackona recentlyfinishedstudyEnhanceconversationon theproject’sFacebookPagefuelled byFacebookpostsand tweets- All partners(orpartner X)- Facebook walland TwitterTwomonthsstartingfrom(yyyy.mm.dd)Once aweekActivity ofthe FB walldocumentedfrom theinbuiltFacebookinsights
  15. 15. Your key to web strategyhappiness:FLEXIBILITY !!

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