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“!"#$%&'%( )') "*+',”




                       Краудсорсинг
Monday, March 25, 13
-.,(&# ++./ Jeff Howe + 2006 0*1$



           “a new way of sourcing people who are willing
           to help or work on a project. Enough people
           with sufficient time can transform into a lot of
           available manpower”


Monday, March 25, 13
Что это?

                2*13&45+'6" 1*0*+*,5 *7.8'6" 7*#$45
                (3,&%5) 3*7.1&"./6 &/& %' /$9:$6 &1.6

                ;4"'/<#5( “43'4&7* %' $9'4"&.”

                "... 1*7,*+*/<#*. $9'4"&.

                #. 3$"'"< 4 UGC - user generated content


Monday, March 25, 13
Минусы


                ,*4" )*/&9.4"+' 7.43*/.%#5= &1.>

                43'1 (*"&+&,*+'##*4"& $9'4"#&)*+ 4*
                +,.(.#.(

                  #&%)*. )'9.4"+* +51'+'.(*0* ,.%$/<"'"'



Monday, March 25, 13
Примеры




Monday, March 25, 13
Типы


                Crowdfunding

                Crowdsourced design

                Crowdwisdom




Monday, March 25, 13
Еще примеры
                Threadless

                iStockPhoto

                Rally Fighter car (www.rallyfighter.com)

                Yahoo Answers

                InnoCentive

                Netflix Prize = 1M (collab. filtering algorithm)

                Muji
Monday, March 25, 13
/&"*+4)*. 3&+* “Friday”

                Fiat Mio 3*1 /&?.#%&.> Creative Commons

                Starbucks & *78&. ,.?.3"5 )*@.

                Vodafon - /'7*,'"*,&A *7(.#' *35"*(

                Wikipedia (630) 4"'".>, < 100B 9'4*+
                ,'7*"5)

Monday, March 25, 13
Другие примеры
               B*#&"*,&#0 ,'1&'?&& +*),$0 C$)$4&(' -
               http://pachube.com

               D,'$14*,4&#0 (*#&"*,&#0' %.(/A",A4.#&>
               EFG

               2.,.+*1 7 "*(' H',,& 2*"".,' %' 2 1#A

               I4/'#1&A - )*#4"&"$?&A

               J4",*#.#&. 3,*7*) + B*4)+.

               Google 4*4"'+/A." )',"5 I#1&&
Monday, March 25, 13
Краудфандинг




Monday, March 25, 13
Россия
                http://naparapet.ru/

                http://russia.startupweekend.org/

                http://www.time-to-start.ru/

                http://www.1stcash.ru/

                http://s-miru-po-nitke.ru/

                http://it-rockout.com/

Monday, March 25, 13
Выход


                %'3'1#5. &#4",$((.#"5 + K*4&&

           I0*,< L'(/&#4)&> & H/.7 2*/A)*+ - 370) %'
           45 1#.> #' )*@.(':&#$




Monday, March 25, 13
Америка



                kickstarter
                indiegogo




Monday, March 25, 13
Кикстартер

                5%- )*(&44&A

                3-> 0*1 - 4*7,'#* $119(/# -> $6 (/# 4.,+&4$

                E'(5. $43.:#5. 3,*.)"5: &0,5, 1&%'>#,
                ".=#*/*0&&

                2,&+/.9.#&A + 4,.1#.( $30D - $40D


Monday, March 25, 13
Законодательная база
                JOBS - Jumpstart Our Business Startup Act

                1* M"*0* 75/ *7(.# #' “3*7,A)$:)&”

                K'#<:. "*/<)* ')),.1&"&,*+'##5>
                &#+.4"*, (*0 $9'4"+*+'"< "... 1B 4+*7*1#*0*
                )'33&"'/', & 1*=*1 <200D %' 2 0*1'

                -.3.,< *" 2 - 10% 4+*.0* 0*1 1*0*1' (#.
                7*/<:. 10D + 0*1

                E"',"'3 (*N." 3,&+/.)'"< 1* 1B + 0*1
Monday, March 25, 13
Всего привлечено




Monday, March 25, 13
Топ 10




    1.   Квест Double Fine Adventure
    2.   Постапокалиптическая RPG Wasteland 2
    3.   Подставка под iPhone The Elevation Dock
    4.   Наклейки с комиксами The Order of the Stick Reprint Drive
    5.   Колонки оригинального дизайна Hidden Radio & BlueTooth Speaker
    6.   3D-принтер Printrbot
Monday, March 25, 13
Цель достигнута




Monday, March 25, 13
{end}

Monday, March 25, 13

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Intro to Crowdsourcing and CrowdFunding (in Russian)

  • 1. “!"#$%&'%( )') "*+',” Краудсорсинг Monday, March 25, 13
  • 2. -.,(&# ++./ Jeff Howe + 2006 0*1$ “a new way of sourcing people who are willing to help or work on a project. Enough people with sufficient time can transform into a lot of available manpower” Monday, March 25, 13
  • 3. Что это? 2*13&45+'6" 1*0*+*,5 *7.8'6" 7*#$45 (3,&%5) 3*7.1&"./6 &/& %' /$9:$6 &1.6 ;4"'/<#5( “43'4&7* %' $9'4"&.” "... 1*7,*+*/<#*. $9'4"&. #. 3$"'"< 4 UGC - user generated content Monday, March 25, 13
  • 4. Минусы ,*4" )*/&9.4"+' 7.43*/.%#5= &1.> 43'1 (*"&+&,*+'##*4"& $9'4"#&)*+ 4* +,.(.#.( #&%)*. )'9.4"+* +51'+'.(*0* ,.%$/<"'"' Monday, March 25, 13
  • 6. Типы Crowdfunding Crowdsourced design Crowdwisdom Monday, March 25, 13
  • 7. Еще примеры Threadless iStockPhoto Rally Fighter car (www.rallyfighter.com) Yahoo Answers InnoCentive Netflix Prize = 1M (collab. filtering algorithm) Muji Monday, March 25, 13
  • 8. /&"*+4)*. 3&+* “Friday” Fiat Mio 3*1 /&?.#%&.> Creative Commons Starbucks & *78&. ,.?.3"5 )*@. Vodafon - /'7*,'"*,&A *7(.#' *35"*( Wikipedia (630) 4"'".>, < 100B 9'4*+ ,'7*"5) Monday, March 25, 13
  • 9. Другие примеры B*#&"*,&#0 ,'1&'?&& +*),$0 C$)$4&(' - http://pachube.com D,'$14*,4&#0 (*#&"*,&#0' %.(/A",A4.#&> EFG 2.,.+*1 7 "*(' H',,& 2*"".,' %' 2 1#A I4/'#1&A - )*#4"&"$?&A J4",*#.#&. 3,*7*) + B*4)+. Google 4*4"'+/A." )',"5 I#1&& Monday, March 25, 13
  • 11. Россия http://naparapet.ru/ http://russia.startupweekend.org/ http://www.time-to-start.ru/ http://www.1stcash.ru/ http://s-miru-po-nitke.ru/ http://it-rockout.com/ Monday, March 25, 13
  • 12. Выход %'3'1#5. &#4",$((.#"5 + K*4&& I0*,< L'(/&#4)&> & H/.7 2*/A)*+ - 370) %' 45 1#.> #' )*@.(':&#$ Monday, March 25, 13
  • 13. Америка kickstarter indiegogo Monday, March 25, 13
  • 14. Кикстартер 5%- )*(&44&A 3-> 0*1 - 4*7,'#* $119(/# -> $6 (/# 4.,+&4$ E'(5. $43.:#5. 3,*.)"5: &0,5, 1&%'>#, ".=#*/*0&& 2,&+/.9.#&A + 4,.1#.( $30D - $40D Monday, March 25, 13
  • 15. Законодательная база JOBS - Jumpstart Our Business Startup Act 1* M"*0* 75/ *7(.# #' “3*7,A)$:)&” K'#<:. "*/<)* ')),.1&"&,*+'##5> &#+.4"*, (*0 $9'4"+*+'"< "... 1B 4+*7*1#*0* )'33&"'/', & 1*=*1 <200D %' 2 0*1' -.3.,< *" 2 - 10% 4+*.0* 0*1 1*0*1' (#. 7*/<:. 10D + 0*1 E"',"'3 (*N." 3,&+/.)'"< 1* 1B + 0*1 Monday, March 25, 13
  • 17. Топ 10 1. Квест Double Fine Adventure 2. Постапокалиптическая RPG Wasteland 2 3. Подставка под iPhone The Elevation Dock 4. Наклейки с комиксами The Order of the Stick Reprint Drive 5. Колонки оригинального дизайна Hidden Radio & BlueTooth Speaker 6. 3D-принтер Printrbot Monday, March 25, 13