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[WEBINAR] 7 Nonprofit Email Mistakes You Can Fix Today

Are you sabotaging your donor emails with these common mistakes?

Email is the #1 driver of web traffic to campaign pages. That's because your email subscribers already have an existing relationship with you. And unlike social media channels that restrict how many people can see your posts, email is one of the only free and open communication channels on the web.

But too often, nonprofits ruin their chances at driving donors to their campaign pages with avoidable email mistakes.

No more! In this webinar, we're going to whip your emails into shape!

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[WEBINAR] 7 Nonprofit Email Mistakes You Can Fix Today

  1. 1. 7 Nonprofit Email Mistakes You Can Fix TODAY
  2. 2. #WDIWebinar Andrew Littlefield Fundraising Education & Resources | WeDidIt Andrew.Littlefield@wedid.it blog.wedid.it
  3. 3. 7 Nonprofit Email Mistakes You Can Fix TODAY
  4. 4. The 3-Part Goal of Every Email Open Read Respond
  5. 5. “Agree” “Disagree” “Let’s Discuss”
  6. 6. 1. Bad Subject Lines #WDIWebinar
  7. 7. 1. Bad Subject Lines Giving it all away and not piquing interest. #WDIWebinar
  8. 8. #WDIWebinar
  9. 9. 1. Bad Subject Lines Screaming “THIS IS A MARKETING EMAIL!” #WDIWebinar
  10. 10. “The XYZ Org Spring 2016 Newsletter” #WDIWebinar
  11. 11. No one wants to read a newsletter. They want to read news. #WDIWebinar
  12. 12. 1. Bad Subject Lines Sounding like a robot. #WDIWebinar
  13. 13. “Recommended Pins” “ZooMail – April 2016”
  14. 14. 1. Bad Subject Lines ps and Tricks #WDIWebinar
  15. 15. lower case letters Use numbers Ask questions Do a resend
  16. 16. 2. Too Long #WDIWebinar
  17. 17. 2. Too Long Say it quick! #WDIWebinar
  18. 18. Short online attention spans Use the “nut graf” 7 sentence rule
  19. 19. 2. Too Long The Wall-of-Text #WDIWebinar
  20. 20. Don’t “sell” them in the email, “sell” them on the landing page. The goal of most emails is to have the recipient follow a link.
  21. 21. 2. Too Long Too Many Choices #WDIWebinar
  22. 22. “If you have two quarterbacks, you have no quarterback.”
  23. 23. 3. Too Fancy #WDIWebinar
  24. 24. 3. Too Fancy Distracting Design #WDIWebinar
  25. 25. Is it helping your goal? They scream “mass email” How does it look on mobile?
  26. 26. 3. Too Fancy Make It Personal #WDIWebinar
  27. 27. More likely to get a response Just good #DonorLove
  28. 28. 4. Sending at a Bad Time #WDIWebinar
  29. 29. 4. Sending at a Bad Time Depends on Audience #WDIWebinar
  30. 30. https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
  31. 31. https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
  32. 32. https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
  33. 33. Weekends = bad Mornings = good Generally
  34. 34. 5. Bad Calls to Action #WDIWebinar
  35. 35. 5. Bad Calls to Action Weak #WDIWebinar
  36. 36. Passive Too Many
  37. 37. “Give Now!” “Give $50 and provide a meal for a family.” vs. #WDIWebinar
  38. 38. MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months. “Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.” Sayra Havranek Program Coordinator | HelpUsAdopt.org
  39. 39. wedid.it/fundraising_software_demo #WDIWebinar
  40. 40. 6. Bad Audience #WDIWebinar
  41. 41. 6. Bad Audience Not Growing Your Audience #WDIWebinar
  42. 42. Always. Be. Growing! Events, online, offer incentives
  43. 43. 6. Bad Audience Not Segmenting Your Audience #WDIWebinar
  44. 44. Donor or Non-Donor? Event Attendees Age Location
  45. 45. 6. Bad Audience Sending to an irrelevant audience #WDIWebinar
  46. 46. 7. Treating Your Email List Like an ATM #WDIWebinar
  47. 47. 7. Treating Your Email List Like an ATM Add Value! #WDIWebinar
  48. 48. How can you fire up their passion and interest? #WDIWebinar
  49. 49. 7. Treating Your Email List Like an ATM Mix Up Your Asks
  50. 50. Volunteer Petitions Pledges Call a Lawmaker Social Share #WDIWebinar
  51. 51. Questions? #WDIWebinar
  52. 52. #WDIWebinar Blog.wedid.it/Email-Webinar-Survey
  53. 53. MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months. “Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.” Sayra Havranek Program Coordinator | HelpUsAdopt.org
  54. 54. wedid.it/fundraising_software_demo #WDIWebinar

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