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Intro to Snapchat for Nonprofits (webinar)

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Here’s how you can start to learn Snapchat and get an early start on the emerging network.

With more daily active users than Twitter, Snapchat has exploded onto the social media scene in a way most others have failed to do.

As a nonprofit, how do you even begin to learn about Snapchat?

In this free webinar, we’ll dive into an introduction to Snapchat for nonprofits. We’ll look at how nonprofits can get started on Snapchat, what they can/should post, and who's already using Snapchat.

You’ll learn:

What successful orgs are already doing on Snapchat
Real strategies for engaging content
Examples of other orgs to follow for inspiration

Published in: Government & Nonprofit
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Intro to Snapchat for Nonprofits (webinar)

  1. 1. SnapSchool: Introduction to Snapchat for Nonprofits
  2. 2. #WDIWebinar
  3. 3. #WDIWebinar Tell us using the question box! Have you ever used Snapchat?
  4. 4. #WDIWebinar Tell us using the question box! Does your organization have a Twitter or Facebook account (or both)?
  5. 5. #WDIWebinar Tell us using the question box! On a scale of 1 to 10, how would you rate your organization’s current social media efforts?
  6. 6. #WDIWebinar
  7. 7. KNOWYOURDONORS.ORG Insights from WeDidIt is the donor intelligence tool for the modern nonprofit. •  Find matching gift potential within your database •  Group donors based on interests •  Turn your Twitter followers into donor profiles for cultivation $164,000 in matching gift potential!
  8. 8. KnowYourDonors.org #WDIWebinar
  9. 9. SnapSchool: Introduction to Snapchat for Nonprofits
  10. 10. #WDIWebinar Andrew Littlefield Fundraising Resources and Education | WeDidIt Andrew.Littlefield@wedid.it WeDid.It
  11. 11. #WDIWebinar What We’ll Cover The numbers behind Snapchat. Quick overview of usage and tips. Orgs to follow for inspiration. Techniques you can use to engage audience.
  12. 12. What is Snapchat??
  13. 13. #WDIWebinar What is Snapchat? Mobile-only social network on which users can share videos and pictures in one-on-one interactions OR with all their followers (similar to a Twitter/Facebook timeline).
  14. 14. #WDIWebinar Mobile-ONLY No permanent timeline
  15. 15. #WDIWebinar What is Snapchat? Launched in 2011 150,000,000 daily active users. 10,000,000,000 videos sent per day. 2nd most popular social network among 12-24 y/o’s
  16. 16. Isn’t this just another social media fad?
  17. 17. Maybe.
  18. 18. 140,000,000 daily users 150,000,000 daily users <
  19. 19. 7% SM brand used most often 8% SM brand used most often <
  20. 20. 4% SM brand used most often 8% SM brand used most often <
  21. 21. Why you should start paying attention.
  22. 22. #WDIWebinar Insanely fast growth
  23. 23. #WDIWebinar Early adoption has benefits
  24. 24. #WDIWebinar 82.3% of Baby Boomers are on Facebook https://www.dmn3.com/dmn3-blog/should-you-market-to-baby-boomers-on-social-media
  25. 25. #WDIWebinar It’s okay to just watch & learn.
  26. 26. #WDIWebinar The best social network for storytelling.
  27. 27. #WDIWebinar Distractions!
  28. 28. #WDIWebinar Distractions!
  29. 29. #WDIWebinar
  30. 30. Using Snapchat
  31. 31. #WDIWebinar Tap circle to take a picture, hold it to take a video (up to 10 seconds)
  32. 32. #WDIWebinar Add “stickers,” text, or drawings. Adjust how long the picture will show. Swipe left or right for “filters.” Post it!
  33. 33. #WDIWebinar “My Story” (public) Friends (private message)
  34. 34. #WDIWebinar Geofilter
  35. 35. Who to Follow
  36. 36. #WDIWebinar Use Snapcodes to follow someone.
  37. 37. #WDIWebinar Swipe down to add friends.
  38. 38. #WDIWebinar Do Something
  39. 39. #WDIWebinar Greenpeace
  40. 40. #WDIWebinar P.E.T.A.
  41. 41. #WDIWebinar WNYC
  42. 42. #WDIWebinar LACMA
  43. 43. #WDIWebinar Compassion International
  44. 44. #WDIWebinar NPR
  45. 45. #WDIWebinar White House
  46. 46. #WDIWebinar
  47. 47. #WDIWebinar 60+ Nonprofits to Follow On SNAPCHAT è
  48. 48. Techniques
  49. 49. #WDIWebinar Recurring “Shows” Titled segment that you regularly broadcast via Snapchat. Builds anticipation and familiarity. Provides structure for content planning. •  WNYC’s “Hodgepod” •  NPR’s “Meme of the week” •  Buzzfeed Examples
  50. 50. #WDIWebinar Engagement Direct viewers to an outside engagement channel. Encourages REAL action. Directly tied to your mission. •  DoSomething’s campaign stories (redirecting to SMS). Examples
  51. 51. #WDIWebinar Field Updates Bring “far away” missions into public’s hands. Educates and informs viewers on mission. Powerful storytelling tool. •  Doctors Without Borders/MSF’s refugee rescue boat updates. Examples
  52. 52. #WDIWebinar News Updates Keep audience informed on mission. Encourages engagement (when done properly). WARNING! Don’t make this self- serving! •  The White House’s policy news. Examples
  53. 53. #WDIWebinar Team Work Reduces the burden of creating content. Personalizes your org and your account. Provides cadence and builds familiarity. •  LCMS Youth Gathering Examples
  54. 54. #WDIWebinar Geofilter
  55. 55. #WDIWebinar On Demand Geofilters Available to the public at low price. Sometimes can be obtained for free for nonprofits. Don’t need a Snapchat account! •  United Nations Foundation’s “Girl Up Leadership Summit” Examples
  56. 56. Snapchat.com/geofilters
  57. 57. Should you start a Snapchat account for your org?
  58. 58. Pro’s Con’s •  Early adoption •  Already huge •  Low barrier to entry •  Huge creative potential •  Not too crowded •  Will take some resources •  Trends young •  A bit cumbersome •  “Another” channel to fill
  59. 59. Just Watch & Learn
  60. 60. Questions??
  61. 61. #WDIWebinar Blog.wedid.it/Snapchat-Webinar-Feedback
  62. 62. KNOWYOURDONORS.ORG Insights from WeDidIt is the donor intelligence tool for the modern nonprofit. •  Find matching gift potential within your database •  Group donors based on interests •  Turn your Twitter followers into donor profiles for cultivation $164,000 in matching gift potential!
  63. 63. KnowYourDonors.org #WDIWebinar

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