Presentatie overdoel, doelgroep en analyse van een website. Aan de hand van duidelijk strategie en Google Analytics. Zoals gegeven op Congres Podiumkunsten 2014.
Creating a Successful Digital Marketing Campaign.pdf
Optimal website goals and persona targeting
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WEBSITE
OPTIMALISATIE
2. PLEASE LET
US TELL TELL
OUR STORY
M
ET D
E MEDI
GANISATIE ZICH
A EN TEC
NIEK VAN
NU KAN I
EDERE OR
ALS ROCKSTER
PRESENTEREN
7. Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement Out of the box contextual responsive mobile website social media marketing digital partner
dedicated to engagement Out of the box contextual responsive mobile website social media marketing
digital partner dedicated to engagement Out of the box contextual responsive mobile website social
media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
GEDRAG
8. WELKE WEBSITE DOELEN ZIJN ER
Lead generatie!
Verkoop!
Uitgeef concept!
Branding!
Informatie en service!
9.
10.
11. INFORMATIE EN SERVICE MODEL
Verhogen informatie vraag via de site!
Tijdig en volledig informeren !
Vergroten toegankelijkheid van informatie!
Vergroten klanttevredenheid en online
ervaring!
21. BRANDING / MERKBELEVING
Verhogen frequentie van bezoekers!
Verhogen aantal bezoekers!
Verlengen van bezoekduur!
Verhogen interactie bezoeker!
Maximaliseren van de gebruikservaring!
Communiceren van werkzaamheden!
22.
23.
24. UITGEEF MODEL
Verhogen clicks op advertenties !
Verhogen aantal bezoekers en pageviews/tijd!
Maximaliseren opbrengst per pagina!
Verhogen aantal herhaalbezoeken!
Verhogen aanschaf abonnementen en
behouden!
25. Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
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dedicated to engagement Out of the box contextual responsive mobile website social media marketing
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website social media marketing digital partner dedicated to engagement Out of the box contextual
DOELGROEP
35. Out of the box contextual responsive mobile website social media marketing digital partner dedicated
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responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
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dedicated to engagement Out of the box contextual responsive mobile website social media marketing
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media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
ACQUISITIE
39. Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
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CONVERSIE
40.
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46.
47.
48.
49.
50.
51.
52.
53. METEN IN ANALYTICS VAN CONVERSIE
Duur!
Bestemming!
Gebeurtenis!
E-commerce!
Campagnes!
54.
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56.
57.
58.
59.
60.
61.
62. Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
engagement
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of the box contextual responsive mobile website social media marketing digital
partner dedicated to engagement Out of the box contextual responsive mobile website social media
marketing digital partner dedicated to engagement Out of the box contextual responsive mobile
website social media marketing digital partner dedicated to engagement Out of the box contextual
responsive mobile website social media marketing digital partner dedicated to engagement Out of the
box contextual responsive mobile website social media marketing digital partner dedicated to
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dedicated to engagement Out of the box contextual responsive mobile website social media marketing
digital partner dedicated to engagement Out of the box contextual responsive mobile website social
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THE END….