Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
PLEASE LET
US TELL TELL
OUR STORY
M
ET D
E MEDI
GANISATIE ZICH
A EN TEC
NIEK VAN 	
  
NU KAN I 	
  
EDERE OR	
  
ALS ROCKS...
FANS
AANDACHT SALES
Wij helpen onze opdrachtgevers door:
strategie, concept en techniek toe te voegen aan hun ideeën.
STORYTELLING
Doelgroep inzicht!
INHOUD PRESENTATIE
Acquisitie volgen!
Gedrag meten!
Conversie verbeteren !
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
WELKE WEBSITE DOELEN ZIJN ER
Lead generatie!
Verkoop!
Uitgeef concept!
Branding!
Informatie en service!
INFORMATIE EN SERVICE MODEL
Verhogen informatie vraag via de site!
Tijdig en volledig informeren !
Vergroten toegankelijkh...
1e doel: Branding 2e doel verkoop
VIVESCO
LEADS GENERATIE
Verhogen conversie !
Verhogen aantal bezoekers!
Verhogen kwaliteit van de leads!
VERKOOP
Verhogen conversie !
Verhogen aantal bezoekers!
Verhogen gemiddeld order bedrag!
Verhogen aantal herhaalbezoeken e...
BRANDING / MERKBELEVING
Verhogen frequentie van bezoekers!
Verhogen aantal bezoekers!
Verlengen van bezoekduur!
Verhogen i...
UITGEEF MODEL
Verhogen clicks op advertenties !
Verhogen aantal bezoekers en pageviews/tijd!
Maximaliseren opbrengst per p...
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
PERSONA’S
PERSONA’S
80 % 20%
PERSONA KAART
Drempels!
Doelen!
Tech comfort!
Context!
Content!
Conversie!
Acquisitie!
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
Partner!
(Referral)!
Print!
SEO!
Campagnes!
SEA / Display!
Email!
Direct!
Social!
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
METEN IN ANALYTICS VAN CONVERSIE
Duur!
Bestemming!
Gebeurtenis!
E-commerce!
Campagnes!
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
Wijzer in web optimalisatie met Google Analytics
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Wijzer in web optimalisatie met Google Analytics

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Presentatie overdoel, doelgroep en analyse van een website. Aan de hand van duidelijk strategie en Google Analytics. Zoals gegeven op Congres Podiumkunsten 2014.

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Wijzer in web optimalisatie met Google Analytics

  1. 1. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile WEBSITE OPTIMALISATIE
  2. 2. PLEASE LET US TELL TELL OUR STORY M ET D E MEDI GANISATIE ZICH A EN TEC NIEK VAN   NU KAN I   EDERE OR   ALS ROCKSTER PRESENTEREN
  3. 3. FANS AANDACHT SALES Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
  4. 4. STORYTELLING
  5. 5. Doelgroep inzicht! INHOUD PRESENTATIE Acquisitie volgen! Gedrag meten! Conversie verbeteren !
  6. 6. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual GEDRAG
  7. 7. WELKE WEBSITE DOELEN ZIJN ER Lead generatie! Verkoop! Uitgeef concept! Branding! Informatie en service!
  8. 8. INFORMATIE EN SERVICE MODEL Verhogen informatie vraag via de site! Tijdig en volledig informeren ! Vergroten toegankelijkheid van informatie! Vergroten klanttevredenheid en online ervaring!
  9. 9. 1e doel: Branding 2e doel verkoop VIVESCO
  10. 10. LEADS GENERATIE Verhogen conversie ! Verhogen aantal bezoekers! Verhogen kwaliteit van de leads!
  11. 11. VERKOOP Verhogen conversie ! Verhogen aantal bezoekers! Verhogen gemiddeld order bedrag! Verhogen aantal herhaalbezoeken en - aankoop!
  12. 12. BRANDING / MERKBELEVING Verhogen frequentie van bezoekers! Verhogen aantal bezoekers! Verlengen van bezoekduur! Verhogen interactie bezoeker! Maximaliseren van de gebruikservaring! Communiceren van werkzaamheden!
  13. 13. UITGEEF MODEL Verhogen clicks op advertenties ! Verhogen aantal bezoekers en pageviews/tijd! Maximaliseren opbrengst per pagina! Verhogen aantal herhaalbezoeken! Verhogen aanschaf abonnementen en behouden!
  14. 14. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual DOELGROEP
  15. 15. PERSONA’S
  16. 16. PERSONA’S 80 % 20%
  17. 17. PERSONA KAART Drempels! Doelen! Tech comfort! Context! Content! Conversie! Acquisitie!
  18. 18. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual ACQUISITIE
  19. 19. Partner! (Referral)! Print! SEO! Campagnes! SEA / Display! Email! Direct! Social!
  20. 20. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual CONVERSIE
  21. 21. METEN IN ANALYTICS VAN CONVERSIE Duur! Bestemming! Gebeurtenis! E-commerce! Campagnes!
  22. 22. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile THE END….

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