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Out of the box contextual responsive mobile website social media marketing digital partner dedicated
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PLEASE LET
US TELL TELL
OUR STORY
M
ET D
E MEDI
GANISATIE ZICH
A EN TEC
NIEK VAN 	
  
NU KAN I 	
  
EDERE OR	
  
ALS ROCKS...
FANS
AANDACHT SALES
Wij helpen onze opdrachtgevers door:
strategie, concept en techniek toe te voegen aan hun ideeën.
OPDRACHTGEVERS
ORKATER
TOOLS
API’S DIE WE DAGELIJKS GEBRUIKEN
HOE “BIG” IS BIG DATA
Wat kan ik er mee doen!
Wat is het!
Voorbeelden!
h#p://blog.vint.soge2.com/wp-­‐content/uploads/2012/07/VINT-­‐Soge2-­‐on-­‐Big-­‐Data-­‐1-­‐of-­‐4-­‐Crea2ng-­‐Clarity.pdf...
h#p://www.slideshare.net/mul2scope/data-­‐pioneers-­‐sander-­‐duivestein-­‐vint-­‐future-­‐of-­‐data	
  
BIG DATA: WAT IS ...
h#p://hortonworks.com/blog/7-­‐key-­‐drivers-­‐for-­‐the-­‐big-­‐data-­‐market/	
  
BIG DATA: WAAR KOMT HET VANDAAN
TOENAM...
WAAR MOET JE REKENING MEE HOUDEN
Visualisatie? Hoe visualiseer ik de data!
Analyse, hoe analyseer ik de data?!
Wie is eige...
Nieuwe businessmodellen vinden!
WAT KAN IK ER MEE
Optimaliseren!
Voorspellen!
Personaliseren!
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
BIG DATA INTERNET HITLIJST
Indexeren van blogs / nieuws!
Indexeren van muziek!
Indexeren van fans!
Indexeren van optredens!
Indexeren van artiesten!
...
Doorlopend klanttevredenheidsonderzoek!
Personalisatie van mailings!
BI dashboards!
Koppelen van tickets, mailings, crm, e...
Formuleer duidelijk KPI’s!
TIPS
Werk eerst met statische data!
Begin klein!
Zorg voor een duidelijk business case!
Out of the box contextual responsive mobile website social media marketing digital partner dedicated
to engagement Out of ...
Big Buz over (Big) Data
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Big Buz over (Big) Data

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Big data, wat moet ik er mee, een presentatie tijdens Congres Podiumkunsten 2014. Wat is big data. Wat kan ik er mee, en is het er wil in mijn organisatie? Tuurlijk is er data, maar deze is niet altijd "big" daarom twee praktijkvoorbeelden.

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Big Buz over (Big) Data

  1. 1. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile BIG BUZZ OVER (BIG) DATA
  2. 2. PLEASE LET US TELL TELL OUR STORY M ET D E MEDI GANISATIE ZICH A EN TEC NIEK VAN   NU KAN I   EDERE OR   ALS ROCKSTER PRESENTEREN
  3. 3. FANS AANDACHT SALES Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
  4. 4. OPDRACHTGEVERS ORKATER TOOLS API’S DIE WE DAGELIJKS GEBRUIKEN
  5. 5. HOE “BIG” IS BIG DATA Wat kan ik er mee doen! Wat is het! Voorbeelden!
  6. 6. h#p://blog.vint.soge2.com/wp-­‐content/uploads/2012/07/VINT-­‐Soge2-­‐on-­‐Big-­‐Data-­‐1-­‐of-­‐4-­‐Crea2ng-­‐Clarity.pdf   BIG DATA, DE WAARDE INZICHT Transacties Acties SEA e-mail campagnes DATA INFORMATIE KENNIS WIJSHEID CONTEXT TOEKOMST VERLEDEN
  7. 7. h#p://www.slideshare.net/mul2scope/data-­‐pioneers-­‐sander-­‐duivestein-­‐vint-­‐future-­‐of-­‐data   BIG DATA: WAT IS HET VELOCITY VOLUME VARIETY VALUE
  8. 8. h#p://hortonworks.com/blog/7-­‐key-­‐drivers-­‐for-­‐the-­‐big-­‐data-­‐market/   BIG DATA: WAAR KOMT HET VANDAAN TOENAME DATA VARIËTEIT EN COMPLEXITEIT MEGABYTE GIGABYTE TERRABYTE PETABYTES ERP CRM WEB BIG DATA Planning Producten Transacties Administratie Segmentatie Support Acties Contactmomenten Klantgegevens Webstatistieken A/B tests Dynamic pricing Klantdata SEO SEA Behavioral Targeting Aanschaf historie Klant tevredenheid e-mail campagnes Sociale netwerken: Demografische gegevens Geo locaties Sensoren (rfid / devices) Social login Voorkeuren Marktgegevens Vrienden Intresses Sentiment Invloed Locatie User generated content Sociale interacties
  9. 9. WAAR MOET JE REKENING MEE HOUDEN Visualisatie? Hoe visualiseer ik de data! Analyse, hoe analyseer ik de data?! Wie is eigenaar van de data?! Wat mag ik met de data (privacy / rechten)! Opslag, waar is de data?!
  10. 10. Nieuwe businessmodellen vinden! WAT KAN IK ER MEE Optimaliseren! Voorspellen! Personaliseren!
  11. 11. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual VOORBEELDEN
  12. 12. BIG DATA INTERNET HITLIJST
  13. 13. Indexeren van blogs / nieuws! Indexeren van muziek! Indexeren van fans! Indexeren van optredens! Indexeren van artiesten! Monitoren van sociale relaties!
  14. 14. Doorlopend klanttevredenheidsonderzoek! Personalisatie van mailings! BI dashboards! Koppelen van tickets, mailings, crm, en onderzoek! Segmentering van publiek! DATA OP FESTIVAL NIVEA (NIET BIG)
  15. 15. Formuleer duidelijk KPI’s! TIPS Werk eerst met statische data! Begin klein! Zorg voor een duidelijk business case!
  16. 16. Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile website social media marketing digital partner dedicated to engagement Out of the box contextual responsive mobile THE END….

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