Big data, wat moet ik er mee, een presentatie tijdens Congres Podiumkunsten 2014. Wat is big data. Wat kan ik er mee, en is het er wil in mijn organisatie? Tuurlijk is er data, maar deze is niet altijd "big" daarom twee praktijkvoorbeelden.
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BIG BUZZ
OVER (BIG) DATA
2. PLEASE LET
US TELL TELL
OUR STORY
M
ET D
E MEDI
GANISATIE ZICH
A EN TEC
NIEK VAN
NU KAN I
EDERE OR
ALS ROCKSTER
PRESENTEREN
8. h#p://hortonworks.com/blog/7-‐key-‐drivers-‐for-‐the-‐big-‐data-‐market/
BIG DATA: WAAR KOMT HET VANDAAN
TOENAME DATA VARIËTEIT EN COMPLEXITEIT
MEGABYTE
GIGABYTE
TERRABYTE
PETABYTES
ERP
CRM
WEB
BIG DATA
Planning
Producten
Transacties
Administratie
Segmentatie Support Acties
Contactmomenten
Klantgegevens
Webstatistieken
A/B tests
Dynamic pricing
Klantdata
SEO
SEA
Behavioral Targeting
Aanschaf historie
Klant tevredenheid
e-mail campagnes
Sociale netwerken:
Demografische gegevens
Geo locaties
Sensoren (rfid / devices)
Social login
Voorkeuren
Marktgegevens
Vrienden
Intresses
Sentiment
Invloed
Locatie
User generated content
Sociale interacties
9. WAAR MOET JE REKENING MEE HOUDEN
Visualisatie? Hoe visualiseer ik de data!
Analyse, hoe analyseer ik de data?!
Wie is eigenaar van de data?!
Wat mag ik met de data (privacy / rechten)!
Opslag, waar is de data?!
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VOORBEELDEN
13. Indexeren van blogs / nieuws!
Indexeren van muziek!
Indexeren van fans!
Indexeren van optredens!
Indexeren van artiesten!
Monitoren van sociale relaties!
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THE END….