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Sxsw presentation we canendthis

  1. 1. CauseLab
is
an
action
tank
to
develop
powerful,
effective
and
impactful
ideas
to
end
hunger
in
America.

 The
CauseLab,
which
launches
as
a
part
of
the
South‐by‐Southwest
Interactive
Festival
in
Austin,
TX
on
Monday,
 March
15,
2010
is
just
one
component
of
a
year
long
initiative
to
spark
innovation
and
broader
engagement
in
 the
movement
to
end
hunger
in
America.

More
information
at
www.wecanendthis.com.
  2. 2. Our
goal
is
to
end
 hunger
in
America The
latest
data
from
the
United
States
Department
of
Agriculture
shows
that
more
than
49
million
 Americans
experience
“food
insecurity”
each
year
–
that
is,
they’re
not
sure
where
they’ll
Iind
their
next
 meal.

That
means
one
in
six
Americans
is
hungry.


That
staggering
number
includes
nearly
17
million
 children,
who
fall
behind
physically,
cognitively,
academically,
emotionally
and
socially
as
a
result
of
being
 hungry.
It
also
includes
seniors
who
are
forced
to
choose
between
buying
food
and
paying
for
medication.
One‐ third
of
those
in
need
report
that
they
have
been
forced
to
skip
meals,
cut
portions
signiKicantly,
or
go
without
 food
altogether
in
order
just
to
meet
their
basic
Kinancial
obligations.

 Important:
Hunger
in
America
exists
not
because
we
lack
enough
food,
or
enough
food
and
nutrition
programs
 –
we
have
an
abundance
of
both.
It
exists
because
there
are
holes
in
the
delivery
system.

Individuals
and
 families
need
to
be
aware
that
programs
exist
and
should
be
able
to
easily
access
them.
  3. 3. You
are
the
experts,
innovators,
and
 disruptors
who
will
shape
the
solutions
 that
help
Feeding
America,
Share
Our
 Strength
and
Capital
Area
Food
Bank
of
 Texas
end
hunger
in
America. The
South‐by‐Southwest
Interactive
Festival
has
designated
WeCanEndThis
as
the
ofKicial
cause
initiative
of
this
 year’s
festival
‐‐
and
committed
to
helping
end
hunger
in
America.

SXSW
is
the
perfect
forum
for
launching
this
 incredible
project.

This
initiative
offers
the
entire
SXSW
Interactive
community
the
opportunity
to
work
 collaboratively
with
Feeding
America,
Share
Our
Strength,
and
Capital
Area
Food
Bank
of
Texas
to
help
solve
a
 major
social
issue. Each
year,
SXSW
Interactive
celebrates
the
best
minds
and
the
brightest
personalities
of
emerging
technology.

 The
Kive‐day
festival
appeals
to
über‐geeks
and
digital
creatives
who
push
the
cutting
edge
of
technological
 change,
web
developers,
designers,
bloggers,
wireless
innovators,
content
producers,
programmers,
inventors,
 tech
and
new
media
entrepreneurs,
gamers
and
game
developers,
investors
and
educators.

 We
believe
this
incredibly
diverse,
talented
and
creative
group
‐‐
when
given
a
challenge
like
ending
hunger
in
 America
‐‐
has
the
potential
to
do
absolutely
amazing
things.
  4. 4. We
are
not
looking
for
 another
awareness
 campaign,
catchy
 slogan
or
Facebook
 widget To
end
hunger
in
America,
we
need
to
make
hunger
a
top
priority
in
our
country
and
reverse
its
current
 trajectory.

That
means
we
need
local,
national
focus
to
make
both
short‐term
gains
and
long
term
goals.

And,
 most
importantly,
we
need
to
shift
the
focus
beyond
awareness
in
order
to
drive
meaningful,
measurable
 change.
  5. 5. We
are
looking
for
 new
ideas,
different
 approaches,
and
 real
solutions. We
need
creative
ideas
for
educating
and
engaging
Americans
around
this
issue.

We
need
new
approaches
and
 new
solutions
to
address
the
root
causes
and
established
barriers
to
progress
that
we
face
every
day.

We
need
 your
help
to
Kind
those
solutions.

And
we
need
to
begin
right
now.
  6. 6. How
We
Can
End
This
Works... Focus Develop Build Bring
 Smart
 Integrate People
 Shift Together Ask
 Tough
 Questions Nurture
 Big
Ideas Launch
 New
 Initiatives Solutions
 Market (Year
Long
Initiative) Can
Drive CauseLab Hunger
Shift WeCanEndThis.com War
Room Partners
&
Sponsors Crowd This
effort
begins
today.

Right
now.

It
will
continue
every
day
until
we
Kind
new
and
better
solutions
to
help
 end
hunger
in
America.
Those
solutions
will
be
created
here.

They
will
come
from
you.

They
will
be
driven
by
 your
spirit
and
creativity.

They
will
be
powered
by
your
expertise
and
informed
by
your
experiences.

They
will
 be
fostered
and
supported
over
the
next
year.

They
will
be
developed
and
integrated
when
the
time
is
right.

 They
will
expand
and
Klourish
with
the
support
of
the
community
‐
online
and
ofKline.

Anything
is
possible.

 Everything
is
possible.
  7. 7. Q:
How
do
we
create
 (and
sustain)
hunger­ free
communities
 across
the
nation? Situation:

Today
49
million
–
or
1
in
8
Americans
‐‐
is
food
insecure
–
that
is
–
they
don’t
know
where
their
next
 meal
is
going
to
come
from.

This
staggering
Kigure
represents
a
46%
increase
since
2006.

 Challenge:
Instead
of
trying
to
end
hunger
at
the
national
level,
can
we
tackle
the
problem
at
the
local
level
by
 creating
hunger
free
communities,
community
by
community,
until
we
create
a
patchwork
of
hunger
free
 communities
across
America?

What
is
needed?
How
do
we
build
a
community
where
its
members
know
 someone
is
in
need
of
food
and
can
help
them?
A
community
where
someone
who
is
food
insecure
can
receive
 support.


  8. 8. Q:
How
can
we
 humanize
the
issue
of
 hunger,
using
data? Situation:
There
is
no
shortage
of
data
about
the
issue
of
hunger.
Data
is
collected
everyday
about
how
many
 people
are
food
insecure,
what
they
look
like,
and
the
impact
that
food
insecurity
has
on
local
communities
and
 our
country.

There
is
historical,
geographic
and
forecasting
data.

Aside
from
some
key
statistics,
most
of
the
 detailed
information
is
only
shared
and
used
by
the
governments
and
organizations
assisting
the
food
insecure. Challenge:

What
would
happen
if
that
data
was
shared
and
made
accessible
to
a
broader
audience,
to
tell
the
 story
of
hunger
in
America,
to
drive
action,
Kind
solutions
and
end
hunger
in
America
once
and
for
all?

How
 should
it
be
presented
and
what
information
can
be
gleaned
from
it?

  9. 9. Q:
How
can
we
 accelerate
local
 action
and
advocacy
 ­
that
truly
makes
a
 difference? Situation:
Every
community
is
different
and
hunger
is
intensely
localized
in
its
impact.
But
all
communities
 trying
to
address
the
issue
of
hunger
need
help:
with
organization
(staff,
volunteers,
donors,
etc.),
advocacy
 (research,
policy)
and
resources
(funding,
tools,
etc.) Challenge:

How
can
we
help
local
communities
accelerate
local
advocacy
and
action,
better
identify
people/ families
in
need,
and
collaborate,
share
learnings,
expertise
and
resources
with
other
communities?

Develop
 strategies
and
tools
to
meet
local
needs.

Recommend
ways
to
share
learnings,
needs,
expertise
across
 communities.
  10. 10. Lots of good work is being done... but it’s not enough There
are
effective
programs
working
to
break
down
barriers,
and
provide
support
to
individuals
and
 families
who
are
hungry,
we
just
need
to
scale
them,
to
coordinate
efforts,
connect
the
dots.
Food
 assistance,
nutrition
education
programs
and
the
treatment
of
malnutrition,
the
promotion
of
economic
 independence
for
individuals
and
communities,
and
advocacy
are
just
a
few
of
the
examples
of
how
 government,
the
non‐proKit
community,
individuals
and
communities
are
working
together
to
alleviate
and
 prevent
hunger
and
poverty.


  11. 11. Hunger is solvable The
scope
of
hunger
can
seem
overwhelming.

But
know
this:
Together,
we
can
end
hunger
in
America.
There
is
 not
just
one
cause
of
hunger,
and
there
is
not
just
one
solution.
One
thing
is
clear,
though:
hunger
in
America
is
 solvable.
  12. 12. Get
To
Work We
are
committed
to
ending
hunger
in
America
and
we
are
asking
you
to
make
that
commitment.

We
want
your
 ideas
and
energy,
starting
today,
and
your
commitment
to
work
with
us
over
the
coming
year
to
end
hunger
in
 America.

Together,
we
can
end
this.



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