Open Data & End User Engagement by Neil Bates from Europeana (NL)

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NEIL BATES (NL)
Europeana, Marketing Specialist

His vision: Opening up digitised cultural heritage facilitates new and innovative re-use by developers and end-users alike – ultimately these are the people who create new and meaningful ways to share and engage with culture online. Neil Bates is a Marketing Specialist at Europeana, Europe's digital library, archive and museum. It currently gives people access to over 25 million books, paintings, films, recordings, photographs and archival records in 29 languages. It represents 2,200 partner organisations, including all the great national collections such as the Rijksmuseum in Amsterdam, the British Library in London and the Kunsthistorisches Museum in Vienna. Neil oversees end-user research and engagement together with the creative re-use of collections on social media.

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  • Digital agenda for Europe Action 2: Preserving orphan works and out of print works Action 3: Oblige public bodies to give access to public sector information
  • Open Data & End User Engagement by Neil Bates from Europeana (NL)

    1. 1. Open Data & End-User Engagement We Are Museums 6 June, 2013, Vilnius, Lithuania
    2. 2. Europeana is a catalyst for change in the world of cultural heritage. The Europeana Foundation and its Network create new ways for people to engage with their cultural history, whether it’s for work, learning or pleasure. Europeana’s Mission
    3. 3. Some Facts • 27+ million items available • Portal integrating Europe’s digitised books, films, images, sounds, drawings • 2,200+ Museums, Libraries, Archives and Audiovisual Collections
    4. 4. APENET Europeana Louvre TEL RoyalDutchLIbrary National Archive
    5. 5. “Open data is such a powerful idea, and Europeana is such a cultural asset, that only good things can result from the marriage of the two. People often speak about closing the digital divide and opening up culture to new audiences but very few can claim such a big contribution to those efforts as Europeana’s shift to creative commons.” - Neelie Kroes, Vice-President of the European Commission
    6. 6. CC0
    7. 7. Why We ♥ Social Media We Want More Social media accounts for less than 2% of overall traffic to Europeana, however users that arrive via this source are less likely to bounce, they visit more pages and stay longer.
    8. 8. Why We ♥ Social Media We Want More Social media accounts for less than 2% of overall traffic to Europeana, however users that arrive via this source are less likely to bounce, they visit more pages and stay longer.
    9. 9. In a Nutshell End-User Engagement at Europeana involves: ‘Cultivating new ways for users to participate in their cultural heritage’
    10. 10. Engagement Concepts End-User Engagement Programme Europeana aims to connect end-users with cultural heritage content in new and innovative ways. 4-Track Criteria Innovative Scaleable Measurable Repeatable
    11. 11. The beauty of Pinterest is its low threshold; the more you and your users pin, the more you build awareness of your organisation and collections organically.
    12. 12. Average Time (Minutes) Average time spent on Pinterest, Twitter and Facebook in 2012 Source : Quicksprout 77 36 12.1
    13. 13. Collaboration In Numbers What we did: 8 Weeks 5 Europeana Partners 10 Pin Boards 225 Images
    14. 14. Social ReferralsPinterest - Europeana.eu - 2012 Data extracted from Google Analytics
    15. 15. Social ReferralsPinterest, Twitter, Facebook - Europeana.eu - 2012 Data extracted from Google Analytics
    16. 16. Pinterest = Quality (Page Depth) Average number of pages visited in 2012 (Europeana.eu) Data extracted from Google Analytics 6 4 5 4
    17. 17. Pinterest = Quality (Bounce %) Average bounce rate in 2012 (Europeana.eu) Data extracted from Google Analytics 37% 56% 52% 75%
    18. 18. Pinterest = Quality (Time) Average time spent on site in 2012 (Europeana.eu) Users from Pinterest stick around Users from Pinterest spend considerably longer on the portal and visit more pages than users from other social media sources. Pinterest: 00:04:10 Twitter: 00:03:36 Facebook: 00:03:07 Site Average: 00:02:22
    19. 19. Social Meida Impacts SEO Simply by creating a profile description, board titles and image descriptions, we saw the indexing weight of Pinterest. Collections ranked high for top- level keywords (institution, creator, titles).
    20. 20. What can users do? 6th biggest social source of 2012
    21. 21. What can users do? 6th biggest social source of 2012
    22. 22. Driving Re-Use Wikipedia Instigating re-use on Wikipedia 38,500 visits from Wikipedia 298 images on Wikipedia referenced to Europeana and 173 of them are used in articles 13.7 million impressions of the 173 images used
    23. 23. What are your experiences? Thank you Neil Bates Europeana Foundation Europeana.eu / neil.bates@kb.nl / @nbates86

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