Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media
                                  Strategy
                                 Simulation
                      ...
Objectives

• To experience a strategy
brainstorming session that
maps out objectives,
audience, tactical approaches
and t...
We Are Media Project:
The Social Media Starter Kit for
Nonprofits

Visit the WeAreMedia wiki for additional
resources and ...
The Social Media
     Game
   Remix History




                   Source: littleoslo.com - Blogpoly
David Wilcox
http://socialmedia.wikispaces.com/Social+media+game
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Added “Situations” and Point System
Social Media Game
  Aloha Remix!




               Source: littleoslo.com - Blogpoly
The Keep Bucharest Clean NGO is
launching a campaign to educate
people to keep the city clean.
They want to keep people fr...
Let’s Play!




              Source: littleoslo.com - Blogpoly
What’s your social
                      media strategy?



You are the marketing team for a museum that
showcases art in ...
Remember …
• Value of the exercise is the discussion
and how you navigate through choices
1. Write a SMART Social Media Objective
2. Use the people cards to identify
audience
3. Review Tactical Approaches
                                              Community
                                    ...
4. Pick Your Tools: You Only Get Ten Points!
5. Real Life Happens, Revise
6. Each Group Reports

•   Summarize strategy
•   Summarize discussions


7. Full Group Laser Out

• What did you learn fr...
1.Brainstorm some SMART social media
  objectives
2. Identify Audience
3. Review the Tactical Approaches
4. Pick Tools
5. ...
Team Planning Time
• Continue working on your
organization’s social media
strategy map

• Identify more detailed
questions...
If you remix this presentation,
please add your remixed version
to the WeAreMedia wiki
http//www.wearemedia.org


Thank you
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Day 1 Social Media Simulation Game
Upcoming SlideShare
Loading in …5
×

Day 1 Social Media Simulation Game

3,722 views

Published on

http://www.wearemedia.org

Published in: Technology
  • Be the first to comment

Day 1 Social Media Simulation Game

  1. 1. Social Media Strategy Simulation Game Social Media and Nonprofits: Two-Day Intensive Workshop
  2. 2. Objectives • To experience a strategy brainstorming session that maps out objectives, audience, tactical approaches and tools • To generate specific questions about the tools you want to ask during day 2 sessions
  3. 3. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
  4. 4. The Social Media Game Remix History Source: littleoslo.com - Blogpoly
  5. 5. David Wilcox http://socialmedia.wikispaces.com/Social+media+game
  6. 6. http://internet-fundraising.wikispaces.com/
  7. 7. Photo by Preetam Rai
  8. 8. Added “Situations” and Point System
  9. 9. Social Media Game Aloha Remix! Source: littleoslo.com - Blogpoly
  10. 10. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
  11. 11. Let’s Play! Source: littleoslo.com - Blogpoly
  12. 12. What’s your social media strategy? You are the marketing team for a museum that showcases art in different media featuring bridges in SF. You offer workshops and have a youth program. The museum needs to increase registrations for workshops, attendance at exhibitions, young professionals memberships, and awareness of their brand and work with locals and tourists.
  13. 13. Remember … • Value of the exercise is the discussion and how you navigate through choices
  14. 14. 1. Write a SMART Social Media Objective
  15. 15. 2. Use the people cards to identify audience
  16. 16. 3. Review Tactical Approaches Community Building & Social Networking Generate Buzz Share Content Participate Listen
  17. 17. 4. Pick Your Tools: You Only Get Ten Points!
  18. 18. 5. Real Life Happens, Revise
  19. 19. 6. Each Group Reports • Summarize strategy • Summarize discussions 7. Full Group Laser Out • What did you learn from this exercise that you can apply to your organization’s social media strategy?
  20. 20. 1.Brainstorm some SMART social media objectives 2. Identify Audience 3. Review the Tactical Approaches 4. Pick Tools 5. Life happens, revise your strategy 6. Groups Report 7. Full Group Discussion: What did you learn that you can apply?
  21. 21. Team Planning Time • Continue working on your organization’s social media strategy map • Identify more detailed questions you have about the tactics/tools
  22. 22. If you remix this presentation, please add your remixed version to the WeAreMedia wiki http//www.wearemedia.org Thank you

×