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Tone of Voice. A Ton of Tips

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Valentina Falcinelli - The Inbounder Global Conference 2018

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Tone of Voice. A Ton of Tips

  1. 1. TONE OF VOICE. A Ton of Tips Valentina Falcinelli @valefalci
  2. 2. #theinbounder Valentina Falcinelli | @valefalci Your COMMUNICATION SOUNDS stale and ordinary?
  3. 3. #theinbounder Valentina Falcinelli | @valefalci YOUR COMMUNICATION WILL FEEL UNIQUE AND POWERFUL
  4. 4. #theinbounder Valentina Falcinelli | @valefalci Text that SPEAKS BAD text WELL written text VERBAL identity ToV
  5. 5. #theinbounder Valentina Falcinelli | @valefalci WORDS MATTER
  6. 6. #theinbounder Valentina Falcinelli | @valefalci WORDS MATTER TONE OF VOICE MATTERS EVEN MORE
  7. 7. #theinbounder Valentina Falcinelli | @valefalci COMPANY’S VOICE IT ALWAYS STAYS THE SAME
  8. 8. #theinbounder Valentina Falcinelli | @valefalci BRAND personality COMPANY’S VOICE IT ALWAYS STAYS THE SAME
  9. 9. #theinbounder Valentina Falcinelli | @valefalci CORE values COMPANY’S VOICE BRAND personality IT ALWAYS STAYS THE SAME
  10. 10. #theinbounder Valentina Falcinelli | @valefalci IT’S ADAPTIVE ToV
  11. 11. #theinbounder Valentina Falcinelli | @valefalci ToV CHANNEL IT’S ADAPTIVE
  12. 12. #theinbounder Valentina Falcinelli | @valefalci ToV CHANNEL TARGET IT’S ADAPTIVE
  13. 13. #theinbounder Valentina Falcinelli | @valefalci ToV TARGETCHANNEL SITUATION IT’S ADAPTIVE
  14. 14. #theinbounder Valentina Falcinelli | @valefalci Verbal communication FACE-TO-FACE COMMUNICATION WORDS Bla, bla, bla
  15. 15. #theinbounder Valentina Falcinelli | @valefalci FACE-TO-FACE COMMUNICATION Non verbal communication GESTURE AND FACIAL EXPRESSIONS
  16. 16. #theinbounder Valentina Falcinelli | @valefalci FACE-TO-FACE COMMUNICATION Paraverbal communication VOICE AND INTONATION
  17. 17. #theinbounder Valentina Falcinelli | @valefalci GESTURES FACE-TO-FACE COMMUNICATION #theinbounder Valentina Falcinelli | @valefalci
  18. 18. #theinbounder Valentina Falcinelli | @valefalci GESTURES VOICE FACE-TO-FACE COMMUNICATION #theinbounder Valentina Falcinelli | @valefalci
  19. 19. #theinbounder Valentina Falcinelli | @valefalci GESTURES VOICE WORD FACE-TO-FACE COMMUNICATION #theinbounder Valentina Falcinelli | @valefalci
  20. 20. #theinbounder Valentina Falcinelli | @valefalci GESTURES VOICE WORD WRITTEN COMMUNICATION #theinbounder Valentina Falcinelli | @valefalci
  21. 21. #theinbounder Valentina Falcinelli | @valefalci HONEY, ARE YOU DONE PLAYING VIDEOGAMES?
  22. 22. #theinbounder Valentina Falcinelli | @valefalci HONEY. ARE YOU DONE PLAYING VIDEOGAMES?
  23. 23. #theinbounder Valentina Falcinelli | @valefalci HONEY… REALLY, ARE YOU DONE PLAYING VIDEOGAMES?
  24. 24. #theinbounder Valentina Falcinelli | @valefalci HOOOONEEEY! ARE YOU DONE PLAYING VI-DE-OOH-GAMES?
  25. 25. #theinbounder Valentina Falcinelli | @valefalci TONE OF VOICE Pacing Syntactic structure Punctuation BRAND personality CORE values
  26. 26. #theinbounder Valentina Falcinelli | @valefalci FIND THE PRINCIPLES THAT DRIVE YOU, FIRST AND FOREMOST
  27. 27. #theinbounder Valentina Falcinelli | @valefalci WHAT do we do? WHY DO we do it? FOR WHOM we do it?
  28. 28. #theinbounder Valentina Falcinelli | @valefalci bit.ly/Personalitov_Model
  29. 29. #theinbounder Valentina Falcinelli | @valefalci bit.ly/Personalitov_Cards
  30. 30. #theinbounder Valentina Falcinelli | @valefalci INNOCENT
  31. 31. #theinbounder Valentina Falcinelli | @valefalci PUCCINO’S
  32. 32. #theinbounder Valentina Falcinelli | @valefalci HANS BRINKER BUDGET HOTEL
  33. 33. #theinbounder Valentina Falcinelli | @valefalci HANS BRINKER BUDGET HOTEL
  34. 34. #theinbounder Valentina Falcinelli | @valefalci ARROGANT BASTARD
  35. 35. #theinbounder Valentina Falcinelli | @valefalci Tone of voice IS NOT A MATTER of style #theinbounder Valentina Falcinelli | @valefalci
  36. 36. #theinbounder Valentina Falcinelli | @valefalci Tone of voice IS NOT A MATTER of style The voice of a brand IS ITS NATURE #theinbounder Valentina Falcinelli | @valefalci
  37. 37. #theinbounder Valentina Falcinelli | @valefalci Tone of voice THERMOMETER
  38. 38. #theinbounder Valentina Falcinelli | @valefalci GO PRO
  39. 39. #theinbounder Valentina Falcinelli | @valefalci THE TONE OF VOICE USER MANUAL A real “book” Prescriptive & descriptive Tons of examples Do’s & don’t s
  40. 40. #theinbounder Valentina Falcinelli | @valefalci http://bit.ly/Chivas-Tone-of-Voice-Compendium
  41. 41. #theinbounder Valentina Falcinelli | @valefalci http://bit.ly/Chivas-Tone-of-Voice-Compendium
  42. 42. #theinbounder Valentina Falcinelli | @valefalci http://bit.ly/Chivas-Tone-of-Voice-Compendium
  43. 43. #theinbounder Valentina Falcinelli | @valefalci http://bit.ly/Chivas-Tone-of-Voice-Compendium
  44. 44. #theinbounder Valentina Falcinelli | @valefalci
  45. 45. #theinbounder Valentina Falcinelli | @valefalci
  46. 46. #theinbounder Valentina Falcinelli | @valefalci
  47. 47. #theinbounder Valentina Falcinelli | @valefalci Let your VOICE POPS ON your PAGES!
  48. 48. THANK YOU! Valentina Falcinelli @valefalci www.pennamontata.com

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