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The Inbounder London 2. May - Kelvin Newman

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Why podcasting is the missing piece in your inbound strategiy & how to excel in audio content

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The Inbounder London 2. May - Kelvin Newman

  1. 1. Kelvin Newman Founder - Rough Agenda - @kelvinnewman Why Podcasting Is the Missing Piece In Your Inbound Strategy & How to Excel in Audio Content
  2. 2. @kelvinnewman So, who is this guy? @kelvinnewman
  3. 3. Founder of BrightonSEO @kelvinnewman kelvin@brightonseo.com http://www.slideshare.net/kelvinnewman Kelvin Newman
  4. 4. @kelvinnewman So inadvertently I’ve become associated with Brighton @kelvinnewman
  5. 5. @kelvinnewman Actually; I live in Worthing
  6. 6. @kelvinnewman Which is famous for one thing… @kelvinnewman Birdman Competition where people see how far they can jump of the pier
  7. 7. @kelvinnewman Room above the pub I started organising a meet up in the upstairs room of this pub @kelvinnewman
  8. 8. @kelvinnewman And 3500 people came along to the last one @kelvinnewman
  9. 9. @kelvinnewman I also spend a lot of time assembling stupid stuff I bought of eBay
  10. 10. How it all started Once upon a time, I decided it would be cool to get a group of SEO mates together in a pub to talk shop. The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep.
  11. 11. How it all started Once upon a time, I decided it would be cool to get a group of SEO mates together in a pub to talk shop. The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep.
  12. 12. It started with a podcast…
  13. 13. I took over the Internet Marketing Podcast from Daniel Rowles
  14. 14. 391 Episodes 11 Years Mostly run by other people now.
  15. 15. I want to persuade you that podcasts are what’s missing from your content marketing efforts.
  16. 16. And how to excel at producing them.
  17. 17. @kelvinnewman Why should I care about podcasts?* “ “ *Especially now…
  18. 18. More people are interested in them…
  19. 19. 24% (67 million) of Americans listen to a podcast monthly. Infinite Dial 2017
  20. 20. That’s a 14 percent growth year- over-year. Infinite Dial 2017
  21. 21. Over the past two years, monthly podcast listening has grown by 40% Infinite Dial 2017Infinite Dial 2017
  22. 22. And people who like podcasts, really, really like podcasts
  23. 23. More than half of all podcast consumers listen to three or more podcasts per week. Infinite Dial 2017
  24. 24. Over a fifth of podcast listeners listen to six or more per week. Infinite Dial 2017
  25. 25. 85% of listeners say they tend to consume the majority or the entirety of the episode. Infinite Dial 2017
  26. 26. @kelvinnewman Isn’t that a bit like saying “Breaking Bad is good, you should do Video”
  27. 27. Isn’t
  28. 28. This is a promo shot of the No Such Thing as a Fish Team
  29. 29. But it shows how little you need to produce a world class podcast
  30. 30. Some Microphones
  31. 31. Some interesting people
  32. 32. And stuff to talk about.
  33. 33. @kelvinnewman That’s enough why, we want to know how to do it… “ “
  34. 34. Equipment
  35. 35. The most basic 1. You in one take 2. Any modern laptop 3. Quicktime Player
  36. 36. Roundtable 1. You & Couple of colleagues 2. Blue Snowball Mic (~£50) 3. Audacity (£0)
  37. 37. Interview Remote 1. You & Remote interviewee 2. Internal mic or Rode Podcaster USB (~£175) 3. Zencastr (Free - £20p/m)
  38. 38. Serious set-up 1. You & pretty much anyone in the same room 2. Rode Procaster XLR (~£160 each) 3. Adobe Audition (£20-50pm) 4. Some kind of XLR Mixer
  39. 39. On the road 1. You & pretty much anywhere 2. Sennheiser SM58 (~£90 each) 3. Adobe Audition (£20-50pm) 4. Zoom H6 (~£400)
  40. 40. Hosting & Distribution
  41. 41. You need to create a feed that you can submit.
  42. 42. The most basic 1. Serious Simple Podcasting - Wordpress Plugin 2. Your usual Webhost
  43. 43. Bit more Robust Hosting + Basic Stats https://www.libsyn.com/ https://www.blubrry.com/ https://www.spreaker.com/ http://www.podbean.com/
  44. 44. https://www.acast.com/podcasters https://soundcloud.com/for/podcasting Hosting and Distribution
  45. 45. If you don’t use Wordpress or a specialist host you might need to create the XML feed yourself
  46. 46. http://transom.org/topics/ tools/ Or read these guides
  47. 47. https://itunespartner.apple.com/en/podcasts/overview The main place to submit is itunes
  48. 48. https://powerpresspodcast.com/2016/05/17/podcast-listeners-tuning-blubrry- surprising-stats/
  49. 49. But you can’t get on Spotify
  50. 50. @kelvinnewman But what about the content itself? @kelvinnewman
  51. 51. Well it’s just any form of content marketing, think about your customers and what works for them.
  52. 52. @kelvinnewman With a healthy bit of theft from your competitors @kelvinnewman
  53. 53. Thanks for listening Kelvin Newman - Founder of BrightonSEO @kelvinnewman kelvin@brightonseo.com http://www.slideshare.net/kelvinnewman

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