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Rediscovering the Power Of Local Search by Lindsay Wassell at The Inbounder New York

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Lindsay Wassell's presentation at The Inbounder New York, May 22 2017.

Published in: Marketing
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Rediscovering the Power Of Local Search by Lindsay Wassell at The Inbounder New York

  1. 1. Local SEO applies to you, too.
  2. 2. Ready?
  3. 3. Local SEO is Important 1
  4. 4. Source: HubSpot, 16 Stats That Prove the Importance of Local SEO
  5. 5. Local SEO is Important for YOU. 2
  6. 6. Local SEO: Beyond the Corner Deli
  7. 7. Local SEO for Consumer Products
  8. 8. How? Retailer Support & Education
  9. 9. Local SEO for Reputation Management
  10. 10. Shhh…
  11. 11. Local SEO for Corporate HQ
  12. 12. Easy Links/Citations/Mentions Balance out link profile Legitimize your business Help people find you
  13. 13. Local SEO for Service Area Business
  14. 14. Local SEO for Link Profile Health
  15. 15. 41% 18% 12% 6% 23% Anchor Text Distribution Exact Match Phrase Brand URL Other 95% 5% Follow vs Nofollow Follow Nofollow Perhaps you have this…
  16. 16.  Often nofollow Local citations are…  Rarely keyword rich  Credible
  17. 17. Rebalance your link profile with local citations.
  18. 18. Don’t Miss the Boat.
  19. 19. Success is in the Details 3
  20. 20. I know you’re excited. But calm the heck down.
  21. 21. Step One
  22. 22. Step One Think harder
  23. 23. Consumer Products
  24. 24. Reputation Management
  25. 25. Corporate HQ
  26. 26. Service Area Businesses
  27. 27. Link Profile Health
  28. 28. Step Two
  29. 29. Step Two Question everything
  30. 30. Pitfalls
  31. 31. Pitfalls Incorrect NAP Falsified Addresses Failure to Benchmark Human-Blink KW Research
  32. 32. Step Three
  33. 33. Step Three Deepen your knowledge
  34. 34. Smart Resources
  35. 35. Smart Resources 1. USPS – Look up a Zip Code 2. Moz Local – Check Listing Tool 3. Greg Gifford’s “Local SEO Musts” on YouTube 4. Local Search Ranking Factors Survey by Darren Shaw
  36. 36. Art Credits 1. Scampi - Wellington, New Zealand 2. Unknown 3. Stinkfish - London, England 4. Unknown 5. Wild Drawing - Athens, Greece 6. Oscar Niemeyer - Sao Paulo, Brazil 7. Hey Apathy – Toronto, Canada 8. Unknown 9. Näutil - Siouville-Hague, France 10. Skurktur - Norway 11. Ernest Zacharevic - Penan-Malaysia 12. Unknown 13. Klister Peter - Stockholm, Sweden 14. Ernest Zacharevic - Penan-Malaysia
  37. 37. Lindsay Wassell Twitter: @lindzie Website: keyphraseology.com Email: lindsay@keyphraseology.com Phone: 813-384-8642
  38. 38. Lindsay Wassell Rediscovering the Power of Local Search @lindzie

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