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Conferencia: Experiencias conectadas. Personas, Tecnología y Estrategia.

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Pau Klein nos enseñó cómo se puede ofrecer un valor añadido único en el sector turístico a través de su ponencia en Fiturtech 2019.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Conferencia: Experiencias conectadas. Personas, Tecnología y Estrategia.

  1. 1. Fiturtech Conferencia: Experiencias conectadas. Personas, Tecnología y Estrategia. Pau Klein CRM & Marketing Automation Consultant at We Are Marketing
  2. 2. 2 / Wam Copyright © 2018 Unknown
  3. 3. 3 / Wam Copyright © 2018 User on the DB Buyer persona Intro
  4. 4. 4 / Wam Copyright © 2018 Connected Unknown Buyer persona Intro User on the DB
  5. 5. 5 / Wam Copyright © 2019 Tourist Digital Journey ON SITE02. POST TRIP03.PRE TRIP01.
  6. 6. 6 / Wam Copyright © 2019 Aumentar las reservas sin intermediación ⤍ Ads: Campañas de captación Look Alike ⤍ Captación Multicanal ⤍ Captación escucha activa en redes sociales Tourist Digital Journey PRE TRIP01.
  7. 7. 7 / Wam Copyright © 2018 Ads https://www.theguardian.com/international Ex e n e h t o S n i h Gastronomy, culture, weather in a magical and memorable way
  8. 8. 8 / Wam Copyright © 2018 Nuevo potencial The best experience in Spain with us Our Hotels @CADENAHOTELERA BOOK NOW Visit our website for more information NUEVO POTENCIAL CLIENTE
  9. 9. 9 / Wam Copyright © 2018 Browse BROWSE www.cadenahotelera.com
  10. 10. 10 / Wam Copyright © 2019 Journey + Ads - Marketing Automatizado
  11. 11. 11 / Wam Copyright © 2018 Journey Es un domingo por la mañana ... mientras toma un desayuno británico, Rachel se está poniendo al día y leyendo algunas noticias en la tablet. Ve un anuncio publicitario en The Guardian con mensajes específicos de destino para vacaciones familiares. En este caso, Rachel está inmersa en un artículo y hace clic en el anuncio ... Pero tiene que arreglar, junto a su marido, a los niños, y no avanza en la reserva… Pero no nos hemos olvidado de ella.
  12. 12. 12 / Wam Copyright © 2018 Rachel, Complete your reservation today and get an extra night for free and a surprise gift. Slide for more EMAIL now Complete your booking and get an extra night for free and a special gift. Book nowGet your special deal Journey 1 hora más tarde, la reserva abandonada inicia un trigger conseguir recuperar la reserva. Rachel recibe un correo electrónico del carrito abandonado, así como un anuncio social. Ella no ve el email pero si ve el anuncio y hace clic para completar la reserva. Como parte de la reserva, también se une al programa de Fidelización para su actualización gratuita (que se proporciona al momento del check-in). ABANDON AD ABANDON EMAIL Cadena Hotels Sponsored
  13. 13. 13 / Wam Copyright © 2019 Data Extensions: PMS, Social Wifi, Bookings, Ads, etc.
  14. 14. 14 / Wam Copyright © 2018 Inbox (8) From: Cadena Hotelera To: Me Booking completed confirmation number #: 6598084 Be ready for you Spanish Experience Check-In Saturday, 05/15/18 after 3:00pm Check-Out Monday, 05/22/18 before 12:00pm Manage your booking Recommended Things To Do From shopping, to biking downtown to exploring the Northern Trails National Park, there’s plenty to keep you busy during your stay. View Activities > Exclusive Amenities Dine in our four distinct restaurants and bars, relax at our spa or stay in shape at our fitness center. Book through our concierge > Journey En segundos, Rachel recibe un correo electrónico de confirmación de la reserva, más su mensaje de bienvenida de los nuevos miembros. También incluye: contenido de destino y recomendaciones de actividades en familia para ver o hacer. . NEW BOOKING
  15. 15. 15 / Wam Copyright © 2018 El Onboard Journey de Rachel continuará a lo largo de los próximos días, con mensajes prioritarios destinados a impulsar comportamientos para conseguir de forma automatizada Upselling y Cross selling. El sistema de marketing automation realizará una consulta a nuestro PMS para comprobar si es cliente nuevo o recurrente: Cliente Recurrente: - Recordar los servicios que ya ha utilizado: restaurantes, actividades para niños, etc. - Incentivar que utilice nuevos servicios: como excursiones, spa. Cliente nuevo: Rachel ONBOARDING JOURNEY Journey
  16. 16. 16 / Wam Copyright © 2018 RESERVATION JOURNEY Al mismo tiempo, gracias a la reserva de Rachel, ella entra en un viaje de reserva de invitado (guest reservation journey). Una semana antes de la salida recibirá por email información sobre las oferta de servicios del hotel (cross selling) y de los recursos y actividades a realizar en el destino (mejora de la experiencia de cliente) En caso de no abrir el email, reenviaremos la información por SMS. A 72 horas de iniciar el viaje recibirá un nuevo mensaje para ayudarla a prepararse para su viaje, incluido un pronóstico del tiempo así como un mensaje de bienvenida previo a la estancia. Journey EMAIL now Rachel, your vacation is around the corner. We look forward to meet you here. For you some useful tips to better plan your trip and stay.
  17. 17. 17 / Wam Copyright © 2018 RESERVATION JOURNEY PMS Otra de las acciones que incluirá el viaje es la posibilidad de comunicarnos con Rachel para proponer un upgrading en su habitación (Up selling) Disponer de la la información completa de las reservas en nuestra herramienta de marketing automation nos va a permitir fijar journeys automáticos para ofrecer upgradings ajustados en coste a la ocupación. Journey
  18. 18. 18 / Wam Copyright © 2019 ⤍ Mejorar la experiencia de cliente ⤍ Cross selling ⤍ Información del destino Tourist Digital Journey ON SITE02.
  19. 19. 19 / Wam Copyright © 2018 ... En el check-in, el empleado de la recepción le da a los niños de Rachel una caja de dulces como un regalo de bienvenida, un cuaderno y lápices de colores. Así como la información de la app del hotel. A través de la app podrá tener un mayor control sobre su estancia, desde ajustar la temperatura de la habitación, ordenar películas infantiles o cambiar el canal de televisión.. Journey WELCOME GIFT
  20. 20. 20 / Wam Copyright © 2018 PUSH Welcome Rachel! We hope you have a great stay with us. Slide for more Cadena Hotelera 3m ago Journey Rachel recibe un mensaje de notificación push que le recuerda las características del hotel para ayudar a aprovechar al máximo su estancia familiar. - Notificaciones push con las opciones del día para actividades infantiles. - Menús en los restaurantes y consejos sobre reservas. - Actividades para realizar en el destino turístico. Y todo ello adaptado al perfil de cada cliente. Lo que consume ayer determina lo que recibe hoy. La ubicación de su app también nos marca las propuestas para mañana, matizadas con las reservas en cada recurso del hotel. Notificaciones Push SMS Redes Sociales Email Hotel
  21. 21. 21 / Wam Copyright © 2019 ⤍ Fomento de la difusión en redes sociales ⤍ Desestacionalización de la reservas ⤍ Reputación online / portales turísticos. Tourist Digital Journey POST TRIP03.
  22. 22. 22 / Wam Copyright © 2018 Además vamos a tener escucha activa en las redes sociales, integrado con nuestro departamento de atención al cliente. 4:36 PM Hotel @hotel We are delighted that you enjoyed your stay and look forward to welcoming you back soon. Enjoying some family time! Spain has lot of colors and became her new favorite ones. Rachel Haire Journey SOCIAL Hotel
  23. 23. 23 / Wam Copyright © 2019 1 to 1 Customer Journeys
  24. 24. 24 / Wam Copyright © 2019 Conclusión ON SITE02. POST TRIP03.PRE TRIP01.
  25. 25. 25 / Wam Copyright © 2019
  26. 26. Plaza Legión Española, 2 46010 - Valencia +34 96 115 41 50 Calle Orellana, 5 28004 . Madrid +34 91 084 17 60 Via Sebenico, 24 20124 -Milano (MI) +39 339 816 32 21 7950 NW 53rd Street Suite 337 - DORAL FL 33166 Calle 113 nº 7-21 Torre A piso 11 Oficina 1101 Bogota D.C. ValenciaMadrid Milano Miami Bogotá wearemarketing.com Pau Klein @pauklein 681380555 pklein@wearemarketing.com

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