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Paolo Zanzottera - Holistic Analytics: dati online e offline

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Paolo Zanzottera ha parlato il 15 settembre al The Inbounder Milano, con una relazione dal titolo: "Holistic Analytics: dati online e offline".

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Paolo Zanzottera - Holistic Analytics: dati online e offline

  1. 1. PAOLO ZANZOTTERA Holistic Analytics: Dati online e offline @Zanzottera
  2. 2. the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera ERA IL 1995
  3. 3. ERA IL 1995 the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  4. 4. ERA IL 1998: Web based analytics (aka la potenza del Javascript) the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  5. 5. e io ero molto più giovane the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  6. 6. oltre due decenni dall’inizio della misurazione digitale the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  7. 7. Galileo lo consiglia da oltre 400 anni Misura ciò che è misurabile e anche ciò che non lo è the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  8. 8. Ma marketing e comunicazione sono sempre stati restii a farsi misurare Cristiano Banti - “Galileo davanti all’Inquisizione”
  9. 9. in due decenni la misurazione si è evoluta Photo by: Jimmy Hoffman the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  10. 10. ci avviciniamo al concetto di misurazione olistica La misurazione del Tutto the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  11. 11. Holistic Analytics - Round 1 the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  12. 12. Holistic Analytics - Round 1 Online Analytics Digitali Offline In Store Analytics Misurare tutti gli ambienti the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  13. 13. the INBOUNDER World Tour 2017- Holistic Analyitics - @Zanzottera In Store Analytics 1 - Telecamere
  14. 14. In Store Analytics 1 - Telecamere Heatmap degli spostamenti in-store the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  15. 15. In Store Analytics 1 - Telecamere Analytics delle Vetrine the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  16. 16. In Store Analytics 1 - Telecamere Analytics delle Vetrine Impression Vetrina CTR Vetrina Tasso di Conversione della Vetrina e dello Scaffale Nuove Metriche the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  17. 17. In Store Analytics 2 - Mobile the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  18. 18. In Store Analytics 2A - Mobile Geofencing
  19. 19. In Store Analytics 2A - Mobile Geofencing: Minus e Plus - App Installata - Notifiche Push Attive + Ingaggia su ampio raggio + Low Cost - Posizione In o Out + Business Intelligence the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  20. 20. In Store Analytics 2B - Mobile Wifi
  21. 21. In Store Analytics 2B - Mobile Wifi: Minus e Plus - Wifi Login o Privacy Suicide - Posizione approssimata - Engagement non immediato + Anche al chiuso + Numerosità the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  22. 22. In Store Analytics 2C - Mobile Beacon Beacon the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  23. 23. In Store Analytics 2C - Mobile Beacon: Minus e Plus - App Installata + Anche al chiuso + Integrazione Pagamenti e Fidelity + Massima interazione - Notifiche Push Attive the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  24. 24. In Store Analytics 2 - Mobile1 - Telecamere + numerosità - scarsità (App install) + no incentivi - incentivi - no interazione + interazione - no tempo reale + tempo reale - precisione e portata + precisione e portata - costi HW e setup + Low cost the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  25. 25. In Store Analytics Non c’è più distinzione tra online e offline Viviamo OnLife the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  26. 26. In Store Analytics Non c’è più distinzione tra Digital Analytics e In-Store Analytics Misurazione complementare the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  27. 27. Holistic Analytics - Round 2 the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  28. 28. Holistic Analytics - Round 2 Non misurate le Visite Misurate le Persone Human Analytics the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  29. 29. Oggi è possibile grazie a: Human Analytics Mobile: il nostro “cordone ombelicale” the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  30. 30. Oggi è possibile grazie a: Human Analytics Facebook: anche gli smanettoni ragionano per persone the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  31. 31. Oggi è possibile grazie a: Machine Learning: permette micro analytics e marketing one-to-one Human Analytics the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  32. 32. Human Analytics Dati e cookie di terze parti the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  33. 33. Human Analytics Dati e cookie di terze parti PERSONE GIUSTE MOMENTO GIUSTO MESSAGGIO GIUSTO DATA to ADV DATA to CRM DATA to CMS il Marketing the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  34. 34. Human Analytics Dati e cookie di prima parte the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  35. 35. Human Analytics Dati e cookie di prima parte Profilazione sul proprio sito web the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  36. 36. Human Analytics Dati e cookie di prima parte Profilazione sul proprio sito web Profilazione sul proprio sito web Riconoscimento visite di ritorno DATA to CMS (1st & 3rd Party) the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  37. 37. Human Analytics Dati e cookie di prima parte Segmentate le conversioni per dati socio demo Conversioni per genere - Periodo: Agosto 2017 the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  38. 38. Human Analytics Dati e cookie di prima parte Segmentate le conversioni per dati socio demo Conversioni per età - Periodo: Agosto 2017 the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  39. 39. the INBOUNDER World Tour 2017- Holistic Analyitics - @Zanzottera Human Analytics Dati e cookie di prima parte Conversioni per interessi - Periodo: Agosto 2017 Segmentate le conversioni per dati socio demo
  40. 40. Human Analytics Dati e cookie di prima parte Individuate i Cluster vincenti the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  41. 41. Human Analytics Dati e cookie di prima parte E cercate Lookalike
  42. 42. Human Analytics Dati e cookie di prima parte Integrazione del CRM dal CRM al COOKIE… …dal cookie al CRM the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  43. 43. “Galileo mostra il suo telescopio a Leonardo Donato” - H.J. Detouche Human Analytics Fate come gli astrofisici… fate come Galileo
  44. 44. Human Analytics Per studiare l’universo, l’estremamente grande the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  45. 45. Human Analytics Si misura l’atomo, l’estremamente piccolo the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  46. 46. Human Analytics Dai nostri dati, dai Big Data… the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  47. 47. Human Analytics Alla singolarità del piccolo Cookie, della Persona the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  48. 48. Holistic Analytics - Final Round the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  49. 49. Holistic Analytics - Final Round Farsi aiutare dalla AI the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  50. 50. Holistic Analytics - Final Round Farsi aiutare dalla AI Per analizzare migliaia di dati e trovare “Cluster di Persone” Per testare marketing e comunicazione sui “Cluster” trovati Per gestire il singolo profilo in tempo reale e in modo univoco the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  51. 51. Holistic Analytics - Final Round Farsi aiutare dalla AI Imparando dagli errori… the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  52. 52. Holistic Analytics - Final Round Farsi aiutare dalla AI e dai successi the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  53. 53. Holistic Analytics Pensate in grande e come i grandi Le aziende di successo saranno quelle che sapranno collegare dati online e offline the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  54. 54. Holistic Analytics Pensate in grande e come i grandi the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  55. 55. Holistic Analytics 90% Dati - 10% Serendipity the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera
  56. 56. Holistic Analytics 90% Dati - 10% Serendipity the INBOUNDER World Tour 2017- Holistic Analytics - @Zanzottera

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