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Utility Bill Design: 6 Simple Steps for Better Bills

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Utility Bill Design: 6 Simple Steps for Better Bills

  1. 1. Utility Bill Design: 6 Simple Steps For Better Bills
  2. 2. Utility bills are important They inform customers of important information and also help to build strong customer relationships
  3. 3. Effective bill design reduces cost to serve
  4. 4. Research confirms that many customers find utility bills confusing *uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)
  5. 5. Poor bill design may hinder understanding The bond between customers and utilities can be damaged
  6. 6. Key information should be easy to understand 1
  7. 7. Font type and size should be… EASY TO READ 2
  8. 8. Jargon words should be avoided wherever possible 3
  9. 9. Important information should be on the front Other information should be on the rear 4
  10. 10. Charges should be clearly stated 5
  11. 11. Visual images are processed 60,000 times faster than text 6 Graphs & images are effective and drive customer engagement
  12. 12. For more information contact@jendev.com +44 (0)1534 505350

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