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The digital crowd rules - We Are Innovation

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From May 5th, 2016 to February 8th, 2017, I have analyzed and compiled innovation trends into analytic stories intending to provide you with a live definition of opportunities and threats opened by the digital era.
Whether you consider the financial, social, management or marketing side of innovation, the common denominator leading those stories is the disruptive impact led by the digital crowd.
This presentation takes you through key ideas and concepts highlighted in the analyses experts and analysts have inspired me. In addition, I have outlined actions you can take to partner with the digital crowd and develop human-centric innovation.

Published in: Leadership & Management
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The digital crowd rules - We Are Innovation

  1. 1. Loop#2 - February 2017 weareinnovation.org Our global innovation story, as we write it. Crowd Digital The Rules
  2. 2. weareinnnovation.org is a global think l@b curating and analyzing information related to future developments, management and strategies, to make sense of innovation and inspire intelligent change. ! Organized as a live strategic plan, it aims at analyzing trends shared on social networks among innovation peers to outline key messages and catalyze change. The blog builds a living story of the initiatives developed around change management, ecosystems and business models implied by innovation, as well as specific technology trends such as Big Data and Internet of Things. ! As a result, weareinnovation.org provides a 360° overview of innovation as seen from experts and analysts for readers to share fresh views and questions in their daily business life. ! The Loop is the end-to-end iteration of such live strategic plan, outlining key messages and changes innovation experts wish to catalyze as a global community. weareinnovation.org
  3. 3. Welcome to the Loop From May 5th, 2016 to February 8th, 2017, I have analyzed and compiled innovation trends into analytic stories intending to provide you with a live definition of opportunities and threats opened by the digital era. Whether you consider the financial, social, management or marketing side of innovation, the common denominator leading those stories is the disruptive impact led by the digital crowd. This presentation takes you through key ideas and concepts highlighted in the analyses experts and analysts have inspired me. In addition, I have outlined actions you can take to partner with the digital crowd and develop human-centric innovation. weareinnovation.org Loop#2 - February 2017
  4. 4. Why we are innovation Why we are innovation draws a common picture of our innovation values. weareinnovation.org Loop#2 - February 2017
  5. 5. We are innovation because we are global citizens From economic indicators to global visions of citizenship, the world seen through the lenses of a shared need for change enlightens concepts and initiatives that are taking innovation debates a little further, one question at a time. ! Halfway between leadership and community-based decision making, innovation strategies enable to build two way conversations to consider a greater variety of data and take into account social demands emanating from the crowd. weareinnovation.org Loop#2 - February 2017
  6. 6. Crowd leadership ! More importantly, creating the appropriate framework and environment where specific and well understood personalities can bring value is a growing necessary step which businesses still struggle to deliver. ! Gender equality is one of those specific issues which businesses fail to resolve despite the rise of successful women leaders and entrepreneurs. ! Maybe this all means it is about time to break with traditional approaches and start using our global intelligence to understand critical needs and issues we have through the analysis of data that is now able to reflect more precise needs of individuals. weareinnovation.org Loop#2 - February 2017
  7. 7. WHAT Build two way conversations to consider a greater variety of data and take into account social demands emanating from the crowd. WHO Business experts and leaders WHY Social platforms provide a world wide connectivity to wills and requirements for change HOW Knowledge sharing within communities WHEN Changing conditions surrounding businesses, platforms and people engaged in them WHERE Where specific and well understood personalities can bring value weareinnovation.org
  8. 8. Social Innovation Driving social change weareinnovation.org Loop#2 - February 2017
  9. 9. Social Innovation: beyond better Inside and outside their walls, cities, towns and communities witness a rise of socially driven initiatives going beyond business priorities, placing local people concerns at the heart of their missions. ! Because they are generated and aimed at local communities, social innovation startups and entrepreneurs seek to address core roots of social issues, delivering value way beyond words. weareinnovation.org Loop#2 - February 2017
  10. 10. Cities of creativity ! One of the suggested tools to improve innovation results on the social side is gamification. By developing activities that can invite and re-use best talents around, from students to local companies and government, innovation is able to break barriers to knowledge and foster new answers to complex challenges. ! As a result, new forms of creativity are invading the public-private partnership sector to enable best talents to create local solutions for local needs. Citizens, local authorities and businesses indeed evolve in commonly shared spaces that have their own dynamics and rules. weareinnovation.org Loop#2 - February 2017
  11. 11. WHAT Address core roots of social issues WHO Startups and local talents WHY Citizens, local authorities and businesses indeed evolve in commonly shared spaces that have their own dynamics and rules HOW Improve social innovation in cities through gamification WHEN Assessing solutions by exploring them in daily life WHERE Potential to solve systemic issues with local ideas. weareinnovation.org
  12. 12. The Big Picture The big picture is a PESTLE analysis for innovation weareinnovation.org Loop#2 - February 2017
  13. 13. Society and Technology: how horizontal are we? As communications over social networks become mainstream, experts intend to analyze their impact on politics and business driven conversations. ! Technological breakthroughs question our relations with time and space, perhaps building an on-going human-made “invention literacy”. ! Reading and understanding this global human and technological language could help anticipate and drive a growingly horizontal business future fueled by connected data analysis. weareinnovation.org Loop#2 - February 2017
  14. 14. In order to maximise the use of global connected data and social conversations, innovation requires: ! 1 A meaningful approach to social communication platforms so they can generate ideas and projects driven by and for communities 2 A better understanding of generational approach to change and defining solutions that enable anyone to generate value 3 Adapted intercultural talent development and recruitment policies for the right intercultural contexts 4 The ability to read and understand technological developments as part of a common invention grammar and literacy 5 The ability to better anticipate future changes and know the limits of learning only based on what we see at present 6 Horizontally driven business models and approaches to strategy weareinnovation.org Loop#2 - February 2017 Society and Technology: requirements for change
  15. 15. WHAT Anticipate and drive a growingly horizontal business future fueled by connected data analysis. WHO Consultants as well as experts WHY Abundance of data and connectivity between individuals enable agile players to apprehend strategies in a new approach HOW Breaking away from the usual organizational and structural concepts that relate to past ways of sharing information WHEN Anticipate future changes and know the limits of learning only based on what we see at present WHERE In the business area, social communications still remains in its infancy weareinnovation.org
  16. 16. Innovation Index weareinnovation.org Loop#2 - February 2017
  17. 17. ! With a high market potential combined with decreasing costs of development, AI is seen a being a strategic opportunity for major players already and strategies are being concretely rolled-out. ! Compared to IoT market forecasts over similar periods, machine learning potential revenues are still nascent and show that from a business planning point of view, many other digital components will need to generate substantial benefits to unleash AI full market potential. ! Organizations have initiated strategic alignments with platforms, technologies, skills and services needed to transition towards a data intelligent business orientation. Nevertheless, the apparent unpreparedness of businesses’ direct and indirect conjectural frameworks remind the fragility of current growth expectations. weareinnovation.org Market Infrastructure Business
  18. 18. WHAT Strategic alignments with platforms, technologies, skills and services WHO Innovation practitioners WHY High market potential combined with decreasing costs of development HOW Rethink models and prepare for a cross sector revolution WHEN Many other digital components will need to generate substantial benefits to unleash AI full market potential WHERE Data processing tools and infrastructure weareinnovation.org
  19. 19. InnoGraph InnoGraph analyses specific innovation trends through info graphics based on stories that were shared by experts on WAI Social Networks. weareinnovation.org Loop#2 - February 2017
  20. 20. Content marketing: keeping it substantial and intentional In a volume and revenue driven environment, clarifying sense and identifying biases behind the use of communication tools seems critical to solve identified issues. ! How do innovation experts create substantial content that is consistent enough across technologies to inspire the right actions from their communities? weareinnovation.org Loop#2 - February 2017
  21. 21. The need for substantial content ! Multiple channels exist to tailor messages with a defined format and tone for specific audiences and user experiences. Those constraints represent an additional influence to the overall content creation process, including timing and localization (language, platforms abilities and publication tools offered, audience reach). ! There is a need to understand the background of shared conversations. It provides insights and better characterizes the issues at stake. A language analysis that includes context is a critical component of making sense of problems and related solutions. weareinnovation.org Loop#2 - February 2017
  22. 22. WHAT Create substantial content that is consistent enough across technologies to inspire the right actions from their communities WHO Innovation experts  WHY There is a need to understand the background of shared conversations. HOW Data analytics tools can contribute to clarify human and technological sense WHEN The technological advances brought by AI drive a number of systemic challenges WHERE Multiple channels exist to tailor messages with a defined format and tone weareinnovation.org
  23. 23. InnoMetrics weareinnovation.org Loop#2 - February 2017
  24. 24. Humans in the digital workplace: assessing our readiness to disruption While individual skills and cultures keep adapting to the increasing deployment of digital strategies in businesses, indicators show the need to also maximize non- digital assets of projects and teams, such as sense and leadership. ! Security, disruptive business and new financial models through open innovation remain critical capabilities to develop. ! While most experts agree on the systemic impact of the digital disruption occurring across sectors, it also seems clear through their analyzes that a cultural shift towards creativity and adaptability needs to take place among individuals, organizations and communities for the digital economy to be developed closer to end-users reality. weareinnovation.org Loop#2 - February 2017
  25. 25. Agility and diversity at stake The difficult recovery from economic turmoil and business disruption are leading specific sectors to analyze the discontentment of workers engaged to carry the vision of leaders throughout their daily work. Those analyses highlight the need to work with more sense as a result of a growing disconnection between efforts demanded and rewards. ! On top of agility, it seems critical for businesses to develop diversity as a way to reach out to more talents and ideas. A broader approach to management, talents and leadership through various cultures, genders and visions would enable project teams and supervisory boards to reach higher level of efficiencies and develop more distinctive innovations. weareinnovation.org Loop#2 - February 2017
  26. 26. WHAT Cultural shift towards creativity and adaptability among individuals, organizations and communities for the digital economy to be developed closer to end-users reality WHO experts and leaders WHY Difficult recovery from economic turmoil and business disruption HOW A broader approach to management, talents and leadership through various cultures WHEN successful digital strategies already deliver commercial and business value across sectors WHERE within businesses as well as through their funding partners weareinnovation.org
  27. 27. Market Roadmap weareinnovation.org Loop#2 - February 2017 Market roadmaps describe key market component of specific innovation trends combining posts and tweets shared on WAI social networks
  28. 28. Making sense of social media through diversity The uniformity of ideas shared among closed communities require to add further diversity in our thinking frameworks, with the potential benefit of creating human links between communities jointly driving change. ! This diversity of thoughts should be combined to human values as opposed to business and commercial objectives to build knowledge communities able to influence entire ecosystems. ! As a result of this relentless search for sense, the digital disruption has direct effects on the information value chain and related business models, further emphasizing the need for a responsible and intelligent approach to social media. weareinnovation.org Loop#2 - February 2017
  29. 29. Can we crowdsource the truth? ! Experts agree on the negative effects social media drive on global information and therefore intelligence. On the other hand, entrepreneurs and influencers are able to connect to a vast variety of new customers, generating new business models and gaining access to personalized needs and interactions. In return, social media are able to attract more users and subscribers by sharing individual stories which entire communities can engage with. ! Combined with the exponential rise of systemic risks linked to those platforms, the mass communication driven by social media necessitates to re-assess individual needs behind information sharing. ! On top of developing diversity among sources and platforms, experts encourage responsible approaches to social communications by smartly questioning the shared and individual values they imply and the systemic impact they may create. weareinnovation.org Loop#2 - February 2017
  30. 30. WHAT Responsible and intelligent approach to social media WHO Business and social communities WHY Knowledge and creativity find a central place in new platform definitions, triggering additional growth levers that adapt to user needs HOW Re-assess individual needs behind information sharing WHEN Building knowledge sharing areas with global impact WHERE Information as an industry is also profoundly challenged by the emergence of new actors weareinnovation.org
  31. 31. InnoTrends weareinnovation.org Loop#2 - February 2017 Innotrends highlights trends as explained by analysts covering common segments insights.
  32. 32. “By humans, for humans” From individual stories to in depth business expertise, the many dimensions of personalities shape new dynamics in business and customers relationships. The complexity of interactions might help regenerate commercial approaches, yet structural as well as strategic choices are required to create a constructive dialogue anticipating rather than reacting to changes. ! Global innovation efforts have given birth to highly emotional and connected social platforms that provide an open space for communities to redefine innovation, as they wish it could be. “Under what conditions could such positioning be profitable to businesses, employees and customers?” weareinnovation.org Loop#2 - February 2017
  33. 33. Human sense. Of course, but which one? If users, as citizens, employees, learners, influencers as well as users and customers, begin to get hold of conversations with brands, public authorities and private initiatives to reshape society, it means in return they heighten their own level of responsibility and ownership towards the system hence generated. It is only fair to acknowledge it, as well. ! This is the reason why technology experts remind the importance of ethical standards, noting audiences and individuals should protect the ownership of their own emotions and values. Since we have a human start for a common story between technology, businesses and values, it seems inevitable to better consider the human also standing at the conclusion of the story. ! An idea may be to provide users with the trust that developments are taking into account their stories, focusing on human sense out of technologies, gradually shaping commonly desired social and systemic goals. weareinnovation.org Loop#2 - February 2017
  34. 34. WHAT Global platforms profitable to businesses, employees and customers WHO Citizens, employees, learners, influencers as well as users and customers WHY The pace of technological change faces structural inertias, bathing in shared sentiments of frustration and meaninglessness HOW Communication across generations, with the constructive idea to share know-how and experience within and outside communities WHEN Continuously nurturing a shared willingness for equality, freedom of speech and inclusiveness WHERE The essence of customer relationships places personal stories back at the heart of commercial strategies weareinnovation.org
  35. 35. Further reading and understanding Please do read more: « We are innovation because we are global c i t i z e n s » , WA I M a y 2 0 1 6 ( h t t p s : / / weareinnovation.org/2016/05/05/we-are- innovation-because-we-are-global-citizens/) « Content marketing: keeping it substantial and intentional », WAI October 2016 (https:// weareinnovation.org/2016/10/18/how-to-create- substantial-media/) « Social innovation: beyond better », WAI May 2016 (https://weareinnovation.org/ 2016/05/17/social-innovation-beyond-better/) « Humans in the digital workplace: assessing our readiness to disruption », WAI December 2016 (https://weareinnovation.org/ 2016/12/06/humans-in-the-digital-workplace- assessing-our-readiness-to-disruption/) « By humans, for humans », WAI February 2017 (https://weareinnovation.org/2017/02/08/ by-humans-for-humans/) « Society and Technology: how horizontal a r e w e ? » , WA I M a y 2 0 1 6 h t t p s : / / weareinnovation.org/2016/05/24/society-and- technology-a-story-of-horizontals/) « Innovation Index: What value for intelligent machines? », WAI May 2016 (https:// weareinnovation.org/2016/05/28/innovation- index-what-value-for-intelligent-machines/) « Humans in the digital workplace: assessing our readiness to disruption », WAI December 2016, (https://weareinnovation.org/ 2016/12/06/humans-in-the-digital-workplace- assessing-our-readiness-to-disruption/) weareinnovation.org Loop#2 - February 2017
  36. 36. Make sure you get your own copy of our management reports https://gumroad.com/weareinnovation weareinnovation.org
  37. 37. Thank you ! weareinnovation.org Our global innovation story, as we write it.

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