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Lars George
Cloudera
‘Unaccapt the Status Quo’
Evolution of Analytic Data
Management
Lars George, Director EMEA Services
@larsgeorge
Growth of Data
Growth of Data
Growth of Cost
Growth of Data
Growth of Cost
Cost with Hadoop
Hadoop’s Genesis …
The Origins of Hadoop
9
Source: Credit Suisse
100% Open Source
10% to 1% the cost
of traditional alternatives
13
What If You Can …
Any Data Amount
Ask Any Question
At Any Speed
For Any Usage
Any Type or Form
Macys.com optimizes the online experience,
reducing email subscription churn by 20%.
Ask Bigger Questions:
How can we main...
Macys.com benefits from math on
HadoopThe Challenge:
• Extending brand differentiators – customer service, the right produ...
Chevron reduces the cost of sending
deepwater drillships into the ocean by more
precisely identifying oil reservoirs.
Ask ...
Chevron cuts operating costs
The Challenge:
• Very complex to process, store and analyze massive volumes of 5D seismic dat...
19
Skybox Imaging is indexing the earth through a
high-performance constellation of imaging microsatellites.
Ask Bigger Qu...
21
A global financial services company can more quickly and
accurately find fraud while saving $30 million in IT costs.
As...
22
Ask Bigger Questions:
How can we conserve energy?
Opower provides 360-degree views into energy usage
patterns and house...
“Somewhere, something
incredible is waiting
to be known.”
Carl Sagan, Astrophysicist
23
24
The Large Hadron Collider
at CERN generates 27
terabytes of data per day.
Ask Bigger Questions
about the Universe
25
You're not one in a trillion,
you're one in 100 trillion.
Ask Bigger Questions
about the Genome
26
Environment of Change
Where does your path lead?
27
Lars George
Twitter: @larsgeorge
Lars George - Unaccept the Status Quo
Lars George - Unaccept the Status Quo
Lars George - Unaccept the Status Quo
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Lars George - Unaccept the Status Quo

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Lars George from Cloudera's slides from our Big Data breakfast conference

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Lars George - Unaccept the Status Quo

  1. 1. Lars George Cloudera ‘Unaccapt the Status Quo’
  2. 2. Evolution of Analytic Data Management Lars George, Director EMEA Services @larsgeorge
  3. 3. Growth of Data
  4. 4. Growth of Data Growth of Cost
  5. 5. Growth of Data Growth of Cost Cost with Hadoop
  6. 6. Hadoop’s Genesis …
  7. 7. The Origins of Hadoop 9 Source: Credit Suisse
  8. 8. 100% Open Source
  9. 9. 10% to 1% the cost of traditional alternatives
  10. 10. 13 What If You Can … Any Data Amount Ask Any Question At Any Speed For Any Usage Any Type or Form
  11. 11. Macys.com optimizes the online experience, reducing email subscription churn by 20%. Ask Bigger Questions: How can we maintain high value customer service in the online channel?
  12. 12. Macys.com benefits from math on HadoopThe Challenge: • Extending brand differentiators – customer service, the right product selection – to online channel • Incumbent IT struggles to capture & analyze unstructured clickstream/ weblog data at necessary speed & scale Macys.com improves loyalty & reduces email subscription churn by 20%. The Solution • Cloudera Enterprise + SAS Enterprise Miner • Customer insights across channels in near real time • Advanced segmentation – fewer, more specific emails
  13. 13. Chevron reduces the cost of sending deepwater drillships into the ocean by more precisely identifying oil reservoirs. Ask Bigger Questions: Where should we look for oil?
  14. 14. Chevron cuts operating costs The Challenge: • Very complex to process, store and analyze massive volumes of 5D seismic data collected by instruments in the ocean • Drillships cost roughly $1 million per day to operate Chevron can reduce the cost of sending deepwater drillships into the ocean by more precisely identifying oil reservoirs. The Solution • CDH platform manages ½ PB seismic data • More elegant, simple approach to large-scale data processing at lower cost
  15. 15. 19 Skybox Imaging is indexing the earth through a high-performance constellation of imaging microsatellites. Ask Bigger Questions: How can we help companies physically view their business landscape? ©2013Cloudera, Inc. All rights reserved.19
  16. 16. 21 A global financial services company can more quickly and accurately find fraud while saving $30 million in IT costs. Ask Bigger Questions: How can we prevent fraud? ©2013Cloudera, Inc. All rights reserved.21 ©2013Cloudera, Inc. All rights reserved.21
  17. 17. 22 Ask Bigger Questions: How can we conserve energy? Opower provides 360-degree views into energy usage patterns and household comparisons. ©2013Cloudera, Inc. All rights reserved.22 ©2013Cloudera, Inc. All rights reserved.22
  18. 18. “Somewhere, something incredible is waiting to be known.” Carl Sagan, Astrophysicist 23
  19. 19. 24 The Large Hadron Collider at CERN generates 27 terabytes of data per day. Ask Bigger Questions about the Universe
  20. 20. 25 You're not one in a trillion, you're one in 100 trillion. Ask Bigger Questions about the Genome
  21. 21. 26 Environment of Change
  22. 22. Where does your path lead? 27 Lars George Twitter: @larsgeorge

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