Here is Cramer's presentation from the Experiential Marketing Summit (EMS), the largest conference on experiential marketing.
Danielle Gorman, account director at Cramer, was joined by David Polinchock, a former director of both the PwC's Experience Center and the AT&T's Innovation Lab, to wrap up Day One.
Danielle and David will take the stage to the present and discuss the following session:
Using 'Innovation Labs' to Amp Up Attendee Engagement
Look around at many of the industry’s leading events and you’re likely to see more spotlights on the people who are driving innovation at their company. It’s a trend toward showcasing product development at events, and more and more marketers—and attendees—are seeing value in getting up close and personal with the gurus and the R&D initiatives being workshopped by their brands.
Get an expert perspective from one of the founders of AT&T’s Innovation Lab and former director at PwC’s Experience Center on why brands are expanding their investments into their own labs, innovation hubs and experience centers—and why attendees are flocking to experience them. Walk away with strategies, examples and a sense of the fun and engaging experiences that can be created by tapping into your brand’s internal labs.
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