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Using 'Innovation Labs' to Amp Up Attendee Engagement | Experiential Marketing Summit 2017

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Here is Cramer's presentation from the Experiential Marketing Summit (EMS), the largest conference on experiential marketing.

Danielle Gorman, account director at Cramer, was joined by David Polinchock, a former director of both the PwC's Experience Center and the AT&T's Innovation Lab, to wrap up Day One.

Danielle and David will take the stage to the present and discuss the following session:

Using 'Innovation Labs' to Amp Up Attendee Engagement
Look around at many of the industry’s leading events and you’re likely to see more spotlights on the people who are driving innovation at their company. It’s a trend toward showcasing product development at events, and more and more marketers—and attendees—are seeing value in getting up close and personal with the gurus and the R&D initiatives being workshopped by their brands.
Get an expert perspective from one of the founders of AT&T’s Innovation Lab and former director at PwC’s Experience Center on why brands are expanding their investments into their own labs, innovation hubs and experience centers—and why attendees are flocking to experience them. Walk away with strategies, examples and a sense of the fun and engaging experiences that can be created by tapping into your brand’s internal labs.

For additional information and to contact the speakers, please visit:
http://cramer.com/insidestory/cramer-to-present-at-the-2017-experiential-marketing-summit/

Published in: Marketing
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Using 'Innovation Labs' to Amp Up Attendee Engagement | Experiential Marketing Summit 2017

  1. 1. #emslive#emslive Using ‘Innovation Labs’ to Amp Up Attendee Engagement David Polinchock Danielle Gorman
  2. 2. #emslive Let’s Go Open your Legos…
  3. 3. #emslive#emslive Hi. 3
  4. 4. #emslive Where Innovation Started at Businesses INSIDE VIEW 5
  5. 5. #emslive 6 R&D Labs SCIENTISTS DISCONNECTED INDUSTRIAL TESTING
  6. 6. #emslive Toyota R&D Labs
  7. 7. #emslive GE R&D Labs
  8. 8. #emslive Lululemon R&D Labs
  9. 9. #emslive 10 Innovation Labs CREATIVE IDEAS BUSINESS APPLICATION STRATEGY ITERATION
  10. 10. #emslive Visa Innovation Labs
  11. 11. #emslive AT&T Innovation Labs
  12. 12. #emslive IBM Innovation Labs
  13. 13. #emslive eBay Innovation Labs
  14. 14. #emslive Large Investments Permanent Spaces Hard to Scale Commonalities 15 Tech Focus
  15. 15. #emslive
  16. 16. #emslive Modernization of Innovation DIGGING IN 17
  17. 17. #emslive 18 Experience Centers CO-CREATION EXPERIMENTS WAR ROOMS MULTI-SENSORY
  18. 18. #emslive PwC Experience Centers
  19. 19. #emslive Motorola Experience Centers
  20. 20. #emslive Google Experience Centers
  21. 21. #emslive Ericsson Experience Centers
  22. 22. #emslive Porsche Experience Centers
  23. 23. #emslive#emslive Innovation is bigger than technology 24
  24. 24. #emslive Different Thinking New Rules Unique Environment Hands-on Learning Purpose New Attributes 25 Fast Failure
  25. 25. #emslive Different Thinking Disrupt Design Co.
  26. 26. #emslive New Rules WPP Stream
  27. 27. #emslive Unique Environments Yellow Conference
  28. 28. #emslive Hands-on Learning SxSW Sony WOW Factory
  29. 29. #emslive Fast Failing Frye Festival
  30. 30. #emslive Purpose AWS Re:Invent
  31. 31. #emslive Incorporate the guts of innovation, not the output. 32
  32. 32. #emslive#emslive It started with a Duck.
  33. 33. #emslive Different Thinking New Rules Unique Environment Hands-on Learning Purpose Go beyond funky spaces and technology – use the pillars! 34 Fast Failure
  34. 34. #emslive Thank You 35 CONNECTGET THE SLIDES http://go.cramer.com/emslive2017 Danielle Gorman dgorman@cramer.com http://www.danielledoesmarketing.com David Polinchock http://blog.polinchock.com/ https://twitter.com/polinchock GET MORE http://cramer.com
  35. 35. #emslive

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