Welcome to Cannexus 2011<br />Career Development 2.0<br />Integrating Social Media Into An<br />Effective Career Transitio...
Career Development 2.0<br />Inform. <br />Integrate. <br />Interact. <br />social media and your job search<br />
Career Strategist<br />You face the task of providing your clients with innovative information and advice. <br />You enabl...
Social Media <br />shift<br />how people discover, read and share news, information and content <br />transformation <br /...
Inform<br />
Integrate<br />
Interact<br />
Traditional Networking<br />Traditional Job Search<br />Networking 2.0<br />Job Search 2.0<br />Careers 2.0:<br />Progress...
Times have Changed<br />This is not your parent’s job search<br />
Conflicting Messages<br />
Using Social Networking to Brand Yourself to Potential Employers<br />http://www.youtube.com/watch?v=7I07KlV-IMQ<br />
What’s the ROI?<br />90% of Canadian recruiters are using social media <br />to find candidates<br />
Statistically speaking; did you know…<br />LinkedIn is the #1 social media site used by Canadian recruiters<br />87% say s...
As Career Practitioners<br />Our role is to help our clients:<br />Become more effective in job search.<br />How do we tal...
Online Menu<br />Weblogs <br />Blogger <br />WordPress.com <br />TypePad<br /> Social Networks <br />Facebook<br />MySpace...
Integrate<br />
Job Search Strategy + Online Strategy<br />An effective social media strategy can ONLY be integrated with an effective job...
MORE than a place to post your profile<br />Self-Assessments<br />Labour Market Information<br />Target and Focus<br />Bra...
How do I choose?	<br />Research<br />Industry<br />Position<br />Client needs / objectives<br />Who’s who?<br />Industry e...
LinkedIn <br />
LinkedIn – the Profile <br />
LinkedIn – Value Proposition<br />
LinkedIn – advanced features <br />
LinkedIn <br />
LinkedIn - Recommendations <br />
LinkedIn – Professional Affiliations <br />
LinkedIn – Home, Groups, Jobs<br />
LinkedIn <br />
Getting Started with Twitter<br />
Signing up with Twitter<br />
Twitter<br />
Twitter<br />
Tweetdeck (used with Twitter)<br />
HootSuite for use with Twitter<br />
Visual CV<br />
Visual CV – Edit and Share<br />
Visual CV – Edit View<br />
Linking examples of your work<br />
Audio Content<br />
Publications and Testimonials<br />
My Job Search Board<br />
My Job Search Board<br />
My Job Search Board<br />
My Job Search Board<br />
My Job Search Board<br />
My Job Search Board<br />
My Job Search Board<br />
Why bother with social networking?<br />Grab a Mitt & Get in the Game.<br />
Social Media Addiction<br />
3 Easy Steps to Integration<br />Google yourself<br />2.  Find & connect with us<br />3.  Upgrade your own proficiency<br />
Change.<br />Change how you engage your clients to conduct your job search.<br />Inform.<br />Integrate.<br />Interact.<br...
Thank you for participating today<br />Maureen  & Wayne<br />
To obtain further information, please feel free to connect with us:<br />ProMotion Career Solutions<br />http://www.myprom...
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Integrating Social Media Cannexus 2011 (Jan 25, 2011)

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An informative presentation about how job seekers, career practitioners, and professionals can get the best return on their investment by utilizing online resources

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Integrating Social Media Cannexus 2011 (Jan 25, 2011)

  1. 1. Welcome to Cannexus 2011<br />Career Development 2.0<br />Integrating Social Media Into An<br />Effective Career Transition Strategy<br />Wayne Pagani, <br />MCRS, MCIS, MCCS<br />Senior Career Strategist<br />W.P. Consulting & Associates<br />Maureen McCann, <br />BA, MCRS, MCIS, MCCS<br />Senior Career Strategist<br />ProMotion Career Solutions<br />
  2. 2. Career Development 2.0<br />Inform. <br />Integrate. <br />Interact. <br />social media and your job search<br />
  3. 3. Career Strategist<br />You face the task of providing your clients with innovative information and advice. <br />You enable your clients to succeed with an integrated and effective job search strategy.<br />
  4. 4. Social Media <br />shift<br />how people discover, read and share news, information and content <br />transformation <br />from monologue to dialog from readers into publishers<br />
  5. 5. Inform<br />
  6. 6. Integrate<br />
  7. 7. Interact<br />
  8. 8. Traditional Networking<br />Traditional Job Search<br />Networking 2.0<br />Job Search 2.0<br />Careers 2.0:<br />Progressive Job Search Strategy<br />
  9. 9. Times have Changed<br />This is not your parent’s job search<br />
  10. 10. Conflicting Messages<br />
  11. 11. Using Social Networking to Brand Yourself to Potential Employers<br />http://www.youtube.com/watch?v=7I07KlV-IMQ<br />
  12. 12. What’s the ROI?<br />90% of Canadian recruiters are using social media <br />to find candidates<br />
  13. 13. Statistically speaking; did you know…<br />LinkedIn is the #1 social media site used by Canadian recruiters<br />87% say social media has improved their ability to connect to candidates<br />64% say they use Facebook to connect to candidates (up 20% since 2009)<br />22% say they use Twitter (up from 9% in 2010)<br />18% are using blogs to help attract candidates (up from 6% in 2009)<br />87% say it's one of their primary resources when looking for candidates (a 26% increase over 2009 levels)<br />
  14. 14. As Career Practitioners<br />Our role is to help our clients:<br />Become more effective in job search.<br />How do we talk to our clients<br />about integrating social media?<br />Let’s Get Started…<br />
  15. 15. Online Menu<br />Weblogs <br />Blogger <br />WordPress.com <br />TypePad<br /> Social Networks <br />Facebook<br />MySpace <br />Friendster <br />Yahoo 360 <br />Flickr<br />Social Discover Sites<br />Digg<br />Reddit<br />Stumble Upon<br />Delicious<br />Online Professional Network <br />LinkedIn <br />Online Resume Portfolio<br />VisualCV<br />Microblogs<br />Twitter <br />Plaxo Pulse <br />Ping <br />Career Management Tools<br />JibberJobber<br />UpMo<br />Career Cruising<br />Jobsearchboard<br />
  16. 16. Integrate<br />
  17. 17. Job Search Strategy + Online Strategy<br />An effective social media strategy can ONLY be integrated with an effective job search in place first.<br />
  18. 18. MORE than a place to post your profile<br />Self-Assessments<br />Labour Market Information<br />Target and Focus<br />Branding & Self-Marketing<br />Job Search Strategy<br />Networking<br />
  19. 19. How do I choose? <br />Research<br />Industry<br />Position<br />Client needs / objectives<br />Who’s who?<br />Industry elite?<br />
  20. 20. LinkedIn <br />
  21. 21. LinkedIn – the Profile <br />
  22. 22. LinkedIn – Value Proposition<br />
  23. 23. LinkedIn – advanced features <br />
  24. 24. LinkedIn <br />
  25. 25. LinkedIn - Recommendations <br />
  26. 26. LinkedIn – Professional Affiliations <br />
  27. 27. LinkedIn – Home, Groups, Jobs<br />
  28. 28. LinkedIn <br />
  29. 29. Getting Started with Twitter<br />
  30. 30. Signing up with Twitter<br />
  31. 31. Twitter<br />
  32. 32. Twitter<br />
  33. 33. Tweetdeck (used with Twitter)<br />
  34. 34. HootSuite for use with Twitter<br />
  35. 35. Visual CV<br />
  36. 36. Visual CV – Edit and Share<br />
  37. 37. Visual CV – Edit View<br />
  38. 38. Linking examples of your work<br />
  39. 39. Audio Content<br />
  40. 40. Publications and Testimonials<br />
  41. 41. My Job Search Board<br />
  42. 42. My Job Search Board<br />
  43. 43. My Job Search Board<br />
  44. 44. My Job Search Board<br />
  45. 45. My Job Search Board<br />
  46. 46. My Job Search Board<br />
  47. 47. My Job Search Board<br />
  48. 48. Why bother with social networking?<br />Grab a Mitt & Get in the Game.<br />
  49. 49.
  50. 50.
  51. 51. Social Media Addiction<br />
  52. 52. 3 Easy Steps to Integration<br />Google yourself<br />2. Find & connect with us<br />3. Upgrade your own proficiency<br />
  53. 53. Change.<br />Change how you engage your clients to conduct your job search.<br />Inform.<br />Integrate.<br />Interact.<br />Implement.<br />
  54. 54. Thank you for participating today<br />Maureen & Wayne<br />
  55. 55. To obtain further information, please feel free to connect with us:<br />ProMotion Career Solutions<br />http://www.mypromotion.ca<br />maureen@mypromotion.ca<br />http://www.linkedin.com/in/promotion <br />http://www.visualcv.com/mmccann<br />http://twitter.com/mypromotion<br />W.P. Consulting & Associates<br />http://www.developcareers.vpweb.ca <br />developcareers@gmail.com<br />http://www.linkedin.com/in/developcareers <br />http://www.visualcv.com/developcareers <br />http://twitter.com/careerdev <br />

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