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Understanding how YouTube can better your Business

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Want to know how YouTube can help grow your business? Check out this presentation that covers ground on one of the most browsed websites in the world and how it can benefit your company.

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Understanding how YouTube can better your Business

  1. 1. UNDERSTANDING HOW BY: WAYNE LAPASA CAN HELP SELL PRODUCTS FOR YOUR BUSINESS
  2. 2. VALUE PROPOSITION YOUTUBE IS THE PREMIERE DIGITAL VIDEO PLATFORM THAT CAN MONETIZE YOUR BUSINESS BY SHOWCASING YOUR PRODUCTS WITH VISUALS, COMMENTARY AND UP CLOSE SHOTS TO CREATE CONSUMER INTEREST
  3. 3. MEN LIE, WOMEN LIE. NUMBERS DON'T. (Image Credit: QuickSprout)
  4. 4. WHO'S WATCHING YOUTUBE? THE GROWING POWER OF SOCIAL MEDIA The most popular age demographic is the 25-34 age group, with over 40,000 million users. With over 1.3 billion accounts, close to 5 billion videos are watched on YouTube every day.
  5. 5. WHAT ARE WOMEN WATCHING ON YOUTUBE? WHAT ARE MEN WATCHING ON YOUTUBE? THERE ARE A VARIETY OF CATEGORIES AVAILABLE ON YOUTUBE, YOUR BUSINESS IS ABLE TO TAP INTO A SPECIFIC CATEGORY TO FOCUS YOUR BRAND
  6. 6. WHY YOUR BUSINESS SHOULD BE ON YOUTUBE - You create user generated content to promote your products - YouTube is the second largest search engine in the world - It is the new form of visually researching a product - In addition to your website, it's where your customers want to find you - Your content can be shared on multiple platforms on the web Product Un-Boxing example.
  7. 7. WHEN IS THE BEST TIME TO POST ON YOUTUBE? USE YOUTUBE ANALYTICS POWERED BY GOOGLE TO TRACK YOUR PERFORMANCE (Image Credit:TubeFilter) (Image Credit: Digital Marketer)
  8. 8. WHY THIS PLATFORM IS WORTH USING FOR YOUR BUSINESS - IT IS A DIGITAL DRIVER FOR USERS IN AN INFLUENTIAL WAY THAT LEADS TO A PURCHASE - YOUTUBE HAS HIGH TRAFFIC VOLUME - CAN BENEFIT YOUR SEO RANKING ON GOOGLE - PLATFORM IS SHAREABLE ON MOBILE SMARTPHONES, TABLETS, LAPTOPS, PC'S - YOU PROVIDE EXPERT PRODUCT KNOWLEDGE FOR THE CONSUMER - OVERALL VIEWS DICTATE HOW WELL YOUR VIDEO IS PERFORMING - USERS CAN PROVIDE FEEDBACK ENGAGEMENT IN COMMENTARY SECTION
  9. 9. YOUTUBE BENEFITS BOTH B2C AND B2B How is this possible? ONLINE VIDEO HAS BECOME AN EDUCATIONAL PLATFORM YOUTUBE CHANNELS CAN GENERATE AD REVENUE ANNUAL AD REVENUE IS $4B
  10. 10. SOME OF THE MOST SUCCESSFUL YOUTUBE CHANNELS COME FROM INDIVIDUAL ENTITIES, NOT ORGANIZATIONS (Image Credit: Forbes)
  11. 11. TIME & COSTS INVOLVED TO RUN A YOUTUBE CHANNEL? - VIDEO FILMING - VIDEO EDITING - VIDEO EQUIPMENT PURCHASE COSTS - INTEGRATING DIFFERENT DIGITAL MARKETING SOLUTIONS LIKE BRANDING, SITE OPTIMIZATION, E-MAIL MARKETING, SOCIAL MEDIA MARKETING - TIME SPENT ON ENGAGING WITH USER QUESTIONS
  12. 12. Great Blog post Read! (Image Credit: Constant Contact)
  13. 13. CITED SOURCES Baum, Eric. "7 Benefits Of Using YouTube To Market Your Business Online." Bluleadz. Bluleadz, 9 July 2015. Web. 24 Oct. 2016. <http://www.bluleadz.com/blog/bid/82874/7-benefits-of- using-youtube-to-market-your-business-online>. Berg, Madeline. "The World's Highest-Paid YouTube Stars 2015." Forbes. Forbes Magazine, 14 Oct. 2015. Web. 25 Oct. 2016. <http://www.forbes.com/sites/maddieberg/2015/10/14/the- worlds-highest-paid-youtube-stars-2015/#6ba1c6b1542c>. Blattberg, Eric. "The Demographics of YouTube, in 5 Charts." Digiday. Digiday, 23 Apr. 2015. Web. 24 Oct. 2016. <http://digiday.com/platforms/demographics-youtube-5-charts/>. Cronin, Shaun. "10 Things You Need to Do When Getting Started on YouTube." Constant Contact Blogs. Constant Contact, 01 Aug. 2016. Web. 24 Oct. 2016. <https://blogs.constantcontact.com/getting-started-on-youtube/>. Gielen, Matt. "Want To Know The Best Days And Times To Post YouTube Videos? Here's A Yearly Calendar." Tubefilter. Tubefilter, 12 Jan. 2015. Web. 24 Oct. 2016. <http://www.tubefilter.com/2015/01/12/best-days-times-to-post-youtube-videos-yearly- calendar/>. Linkenauger, Adam. "5 Optimization Secrets Hiding In Your YouTube Analytics - DigitalMarketer." DigitalMarketer. DigitalMarketer, 09 Apr. 2015. Web. 24 Oct. 2016. <http://www.digitalmarketer.com/youtube-analytics/>. Patel, Neil. "The Complete Guide to Building a Successful YouTube Channel." Quick Sprout. Quick Sprout, 22 Jan. 2016. Web. 24 Oct. 2016. <https://www.quicksprout.com/2016/01/22/the-complete-guide-to-building-a-successful- youtube-channel/>. "Youtube Statistics - 2016." FortuneLord. FortuneLord, 21 Sept. 2016. Web. 24 Oct. 2016. <http://fortunelords.com/youtube-statistics/>.

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