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Beyoncé Sysomos Sample Crawl Presentation

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Entertainer Beyoncé announced her second pregnancy February 1, 2017 on her Instagram account. Find out how social media analytics platform Sysomos can interpret various social data on the Queen B!

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Beyoncé Sysomos Sample Crawl Presentation

  1. 1. Sample crawl for Beyoncé Pregnancy DATE RANGE 02/01/17 – 02/05/17 Presented by: Gaurav Dayalani Wayne Lapasa Deborah Perne Yuliia Vasikovych Seneca College / SMD 203 / Gord Smith / 02-24-17
  2. 2. WHO IS BEYONCÉ? ★ Former member of Destiny’s Child ★ 22x Grammy Award winner ★ Fashion designer, Ivy Park and House of Deréon ★ Instagram followers: 95.5m ★ Twitter followers: 14.8m ★ Facebook fan page: 64.5m ★ “Formation” 2016 world tour grossed over $250m off 49 sold out shows ★ Married to rapper JAY Z, highest paid celebrity couple, made $107.6m in 2015/16
  3. 3. THE MOST LIKED IMAGE IN INSTAGRAM HISTORY 02/01/17 Recorded 7.8m likes in 24 hours - The Telegraph
  4. 4. BOOLEAN
  5. 5. WORD CLOUD
  6. 6. BUZZ GRAPH
  7. 7. GEOGRAPHY
  8. 8. GENDER
  9. 9. SENTIMENTS ★ The sentiments were mostly neutral as seen below ★ Beyoncé’s pregnancy was associated to pro-life movement
  10. 10. TWITTER TRENDING
  11. 11. TOPIC INSIGHTS - KEYWORDS ★ Inner-layer of the Topic Insight graph displays the predominant topics of conversation ★ Outer-layer displays the predominant keywords within the inner-layer topics of conversation. Beyonce Beyoncé
  12. 12. MOST RE-TWEETED BeyoncéBeyonce
  13. 13. BEYONCÉ VS. AMAL CLOONEY – BATTLE OF THE TWINS
  14. 14. SHARE OF VOICE

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