Into The Void ProductionsPresentation by CEOWayne H Johnson Jr.
Why, Into The Void?The name is taken from the Black Sabbath song of thesame name. It tells the story of mans first deepexploration of the universe. The song and the nameemphasizes our connection to science fiction film andalso the idea of exploring the unknown in the visualeffects world. Our first feature film also holds the samename. Into The Void Film Documentary: http://www.youtube.com/watch?v=ukpEjcvzbCU
Name StrengthThe name of the company is the brand.It follows the “Law of the Company”
LogoThis Laws of shape are a good thing to consider. It willbe best if we lay out a logo that plays well horizontally.The Laws of Color are a bit trickier. However, the majorcompetitor logos consist of cool colors, mainly blue. Soincorporating Red or Orange would be a benefit to ourLogo design. Coke is Warm, Pepsi is Cool
Non competitor Logo Coke is Warm, Pepsi is CoolAmerican Express is the only all Blue logo.
Is the Logo Effective?Based on the research we need to develop a betterLogo that reflects the company better as well as makesit an easy read. Both are horizontal but need morerefinement to fit inside the “LAWS.”Into The Void
Does Our Logo Reflect our Brand? I do believe the logo reflects the brand. The idea of the lone cabin covered in snow in the isolated wilderness invokes the idea of the void. It also suggest the location of our business, Minnesota. The other option of the text in space merging with the nebula also conveys the same idea of the void and also our connection to science fiction visual effects.
Developing Our CultureIt is extremely important to the success of ourcompany to develop a culture that focuses on findingsolutions rather then problems. Fighting negativeattitudes and seeking to find the opportunities in thechallenges we face. We are about solutions, notproblems.
Developing Our StaffIn promoting our solutions first culture it is importantthat our staff be trained to solve the problems. To betrouble shooters and also to look for advantages.Continuous training in actual techniques of ourdisciplines is a must to foster this habit in ouremployees.
Our MissionAfter careful consideration of the topic covered in thevideo “Creating Mantra not Mission” and understandingthe purpose of our company, the mission statement issimple. “Be Convincing.”The normal thought when creating visual effects is tomake them realistic. It is impossible to make them real.In fact, when creating film, making it real and accurateactually destroys the illusion. So our job is to “BeConvincing.”
Communicating the MissionCommunicating our mission is key to the success ofour company. It will be communicated internally fromour website to our pay stubs. “Be Convincing” is goingto be partnered with our idea of bringing solutions.I believe that our mission statement communicatesfocus, direction, policy, passion and meaning. Itincorporates it all!I do believe the mission is memorable and unique.It communicates our ideal in 30 seconds or less.
Why is this TaglineEffective? The tagline captures the brand essence, we are a visual effects company and our job is to take the imagination and put it on screen. It aligns with the mission statement of “Be convincing.” We know that real is impossible and we just need to convince the audience it is real. It conveys our brands promise to bring the imagination of our client on the screen.
Who does it speak to?The tagline speaks directly to our customer.Our clients are filmmakers and they are imaginingwonderful and strange places and events. Our job is tobring these imaginations to the screen.
What Category Does it Represent? Our tagline is Descriptive. It tells the client what we will do for them.
Referenceshttp://www.youtube.com/watch?v=u4ZoJKF_VuA&feature=player_embeddedhttp://www.slideshare.net/coolstuff/the-brand-gaphttp://www.youtube.com/watch?v=jT7xlFTinIwTagline Copy Power PointThe 22 Immutable Laws of BrandingThe Brand Gap