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The Future is a Monstrous & Marvelous Mashup


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slides from the opening keynote to the New Media Consortium Syposium on Mashups on April 2nd, 2008.

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The Future is a Monstrous & Marvelous Mashup

  1. 1. The Future is a Monstrous & Marvelous M A S H u P ! Wayne Hodgins
  2. 2. [email_address] Wayne Hodgins Strategic Futurist President & Co-Founder Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
  3. 3. Coming to you Live from the Good Ship Learnativity Nov. 08, 2007 Wayne Hodgins
  4. 4. Seeing Patterns & Trends:
  5. 5. WARNING: Time Warp Ahead!!
  6. 6. It’s ALL Yours! <ul><li>For Questions & Comments please contact: </li></ul><ul><li>[email_address] </li></ul><ul><li>For slides, blogs, podcasts and more: </li></ul><ul><li> </li></ul><ul><li>Slides available @ </li></ul>
  7. 7.
  8. 8. <ul><li>A new perspective is worth 80 IQ points </li></ul><ul><li>- Alan Kay </li></ul>Prepare to get much smarter!
  9. 9. Mashups? <ul><li>A mash up is a website or web application that seamlessly combines content from more than one source into an integrated experience. </li></ul><ul><li>Content used in mashups is typically sourced from a third party via a public interface or API . Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom ) and JavaScript . </li></ul><ul><li>The etymology of this term almost certainly derives from its similar use in pop music . </li></ul><ul><li>Many people are experimenting with mashups using eBay, Amazon, Google, Windows Live, and Yahoos APIs. </li></ul><ul><li>Source: </li></ul>
  10. 10. Mash up Quotes: <ul><li>Nowadays, there's a lot of talk about Web 2.0 , web mashups, Ajax , etc., which in my mind are all facets of the same phenomenon: that information and presentation are being separated in ways that allow for novel forms of reuse.&quot; Sho Kuwamoto </li></ul><ul><li>&quot;We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating. This will turn out to be a major source of ideas for applying Google-based technology to a variety of applications.&quot; Vint Cerf </li></ul>
  11. 11. That’s SOOOooooo yesterday Dad! <ul><li>Wayne’s definition: </li></ul><ul><li>A mash up is a unique new assembly of individual things from more than one source into a single integrated whole. </li></ul><ul><li>Mashups are for EVERYTHING! </li></ul><ul><li>Music </li></ul><ul><li>Content </li></ul><ul><ul><li>Wiki, blogs </li></ul></ul><ul><li>Searching/finding </li></ul><ul><ul><li>Tag Clouds </li></ul></ul><ul><li>Events </li></ul><ul><li>Competencies, people </li></ul>Nov. 08, 2007
  12. 12. Mashups simplified: You already know the model Think Lego blocks!
  13. 13. EVERYTHING becomes a Mashup! <ul><li>Music, TV, video </li></ul><ul><ul><li>Infinite channels </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Wiki, blogs, aggregators, readers, CMS </li></ul></ul><ul><li>Searching/finding </li></ul><ul><ul><li>Tag Clouds </li></ul></ul><ul><li>Maps & Location based applications </li></ul><ul><li>Events </li></ul><ul><ul><li>UNconferences </li></ul></ul><ul><li>Competencies, people </li></ul><ul><ul><li>Project based crowdsourcing </li></ul></ul><ul><ul><li>Job roles and descriptions </li></ul></ul><ul><li>Games & Simulations </li></ul><ul><ul><li>Alternate reality </li></ul></ul><ul><ul><ul><li>**NOT alternative or virtual realities </li></ul></ul></ul><ul><ul><ul><li>Eg World Without Oil </li></ul></ul></ul>
  14. 14.   |   Home   |    About Mash up Camp   |    Mash up University   |    Blog                    Important Notice: Although registration for Mash up Camp is closed (we've reached the maximum capacity for the venue), we're still adding people to the waiting list. To add yourself to the waiting list, go to the Camp registration page .   The first Mash up Camp at the Computer History Museum in Mountain View, CA. Left: Ward Cunningham leads a discussion Middle: Attendees get ready to propose sessions Right: Lawrence Lessig leads a discussion about Creative Commons   Moderately useful blurb on unconferences   Inserted from < > Class Schedule Register Sponsors Hotel Info   Logistics/Schedule Register Who's Coming Discussion Ideas Sponsors Hotel Information  
  15. 15. Pandora and the Music Genome Project
  16. 16. The Snowflake Effect Unique is What We Seek!
  17. 17. The Snowflake Effect: UNIQUE is what we seek! <ul><li>You’re a Snowflake </li></ul><ul><li>More so, every situation and every project is unique </li></ul><ul><li>Always has been, always will be </li></ul>
  18. 18. The Snowflake Effect: <ul><li>If this is SO obvious </li></ul><ul><li>If this has always been so </li></ul><ul><li>And always will be </li></ul><ul><li>Then why do we live in a world designed for the opposite? </li></ul>
  19. 19. The Snowflake Effect: The ideal is getting to “just right” * <ul><li>Just the right CONTENT , to </li></ul><ul><li>Just the right PERSON , with </li></ul><ul><li>Just the right PARTNERS , at </li></ul><ul><li>Just the right TIME , on </li></ul><ul><li>Just the right DEVICE , in </li></ul><ul><li>Just the right CONTEXT , and </li></ul><ul><li>Just the right WAY ……… </li></ul><ul><li>* not to be confused with perfection!! </li></ul>
  20. 20. The Snowflake Effect <ul><li>M a S S P e R S O N A L i Z A T i O N </li></ul><ul><li>It’s not about “e” it’s about me!! </li></ul><ul><li>Personalized Learning Experiences for every person every day </li></ul><ul><ul><li>all 6.6 billion of us!! (and counting) </li></ul></ul><ul><li>Just for me and just right: </li></ul><ul><ul><li>On demand, adaptive </li></ul></ul><ul><li>Markets of one: Billions of Markets </li></ul><ul><li>“ Capitalizing on EVERY Teachable Moment” </li></ul>
  21. 21. Mass personalization: What’s New? <ul><li>Unique means unique! </li></ul><ul><li>Uniqueness for the rest of us. </li></ul><ul><li>The genie is out of the bottle, there is no turning back. </li></ul><ul><li>It’s now possible </li></ul><ul><ul><li>And more and more know it and are demanding it </li></ul></ul>
  22. 22. Fun is a feature not a bug! <ul><li>The opposite of work isn’t play, </li></ul><ul><li>it’s depression! </li></ul><ul><li>Brian Sutton-Smith, University of Pennsylvania </li></ul>
  23. 23. Parting Thoughts: <ul><li>Think DIY and Modules vs raw resources </li></ul><ul><li>Think about inverting the norms: “ProSumers” </li></ul><ul><ul><li>Producers become consumers </li></ul></ul><ul><ul><li>Consumers become Producers </li></ul></ul><ul><ul><ul><li>Turning customers into employees (eg content contributors) </li></ul></ul></ul><ul><ul><ul><li>Employees as customers (using your own) </li></ul></ul></ul><ul><ul><li>Teachers + Learners  Tearners? </li></ul></ul><ul><li>Serious Play ; how are YOU learning? </li></ul><ul><ul><li>Reading or listening NOT ENOUGH! </li></ul></ul><ul><ul><li>Largely experiential now </li></ul></ul><ul><ul><li>Try out some of the previous list </li></ul></ul>
  24. 24. Innovation not replication! Nov. 08, 2007
  25. 25. Innovation not replication! <ul><li>Let’s stop “flapping” </li></ul><ul><li>and replicating past artifacts </li></ul><ul><li>It is NOT about flapping faster!! </li></ul><ul><li>Let’s start thinking </li></ul><ul><li>DIFFERENTLY !! </li></ul>Nov. 08, 2007 How does this apply to YOU?!
  26. 26. Questions?
  27. 27. Thanks ! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: Nov. 08, 2007