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This presentation showcases some of the results from a 45-minute Real-Time Large-Scale Focus Group™ run on March 26th at the Qual3670 Conference in Atlanta, GA to understand their pgeneral preferences and expectations regarding the films they watch, their thoughts on the upcoming summer movie season and their feedback on 1 of 2 trailers for the upcoming Avengers: Age of Ultron movie
In addition to asking general questions about the films they watch and the upcoming summer movie season, respondents were also randomly exposed to 1 of 2 different trailers for the upciming Avengers sequel and asked to use a Dialsmith Perception Analyzer to indicate interest on a moment-to-moment basis. Then these respondents were asked a series of questions to gain more depth. Results were also analyzed by age and gender to understand how this plays into attitudes and perceptions.