Sports Management


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The Top Ten Tips for Successful Sports Management.

Published in: Sports, Business
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Sports Management

  1. 1. Sports Management: The Ten Top Tips of Great Sports Management<br />R<br />Wayne Goldsmith<br />THE COACHING BRAIN<br /><br />
  2. 2. Great Sports Management is about...<br />RESPECT – the past: the traditions and unique culture of the organisation;<br />MANAGE – the present: the current needs and challenges of the organisation;<br />LEAD – the future direction of the organisation.<br />
  3. 3. Sports Management Tip 1 – Respect.<br />Respect the past.<br />Sporting organisations are like tribes.<br />They have traditions and unique cultures which are important to fans, sponsors and the community.<br />But...don’t let the traditions of the past stand in the way of a successful future.<br />
  4. 4. Sports Management Tip 2 – Manage.<br />Manage the present.<br />Adopt best practice management techniques and strategies in all aspects of the business.<br />Be great at problem solving, crisis management and media management.<br />
  5. 5. Sports Management Tip 3 – Lead.<br />Lead the future.<br />Be first.<br />Take risks.<br />Be unique.<br />Be different.<br />Be yourself.<br />Back yourself.<br />The future of the organisation is your responsibility.<br />
  6. 6. Sports Management Tip 4 – Succession.<br />Succession planning is critical – it’s not about’s about creating a sustainably successful, competitive environment.<br />Plan for success through smart succession planning with players, coaches, management, staff.<br />
  7. 7. Sports Management Tip 5 – Standards.<br />Be a Managthlete!<br />You expect your athletes to be professional, disciplined, hard working, committed, dedicated and the best at what they do.<br />Demand the same of yourself.<br />
  8. 8. Sports Management Tip 6 – Team.<br />The 3 Rs of Sports Management HR....<br />Recruit the right people.<br />Retain the right people.<br />Remove the wrong people.<br />Your people are your strength – “find and fire” to enhance the overall performance of the organisation.<br />
  9. 9. Sports Management Tip 7 – Clarity.<br />90% of the problems in Sporting organisations are caused by a lack of role clarity.<br />Clarify ROLES.<br />Clarify RESPONSIBILITIES.<br />Clarify ACCOUNTABILITIES.<br />Clarify REPORTING.<br />Clarify EVERYTHING.<br />
  10. 10. Sports Management Tip 8–Break the Cycle.<br />Avoid the Performance Clock – i.e. Reject the commonly held belief that success in sporting organisations comes in cycles.<br /> The whole point of sports management is to create a sustainably competitive and successful performance environment.<br />
  11. 11. Sports Management Tip 9 – Change.<br />Continuous Improvement is critical.<br />Last year’s practices are not even likely to produce last year’s results – you will go backwards!<br />You need to be committed to continuous improvement and accelerated change.<br />
  12. 12. Sports Management Tip 10 - $$$$$<br />Money, facilities & resources are rarely the REAL limiting factors in sport.<br />People and organisations who think and act poorly, think and act just as poorly with more money, a new gym, a bigger office, more resources etc.<br />Change yourself. Change the way you think. Change the organisation: then chase the money. <br />
  13. 13. Sports Management is....<br />Sports Management is like politics.<br />Many talk about it but....<br />Few really understand it.<br />Respect.<br />Manage.<br />Lead.<br />
  14. 14. Wayne Goldsmith – The Coaching Brain<br />For more information go to or <br />call +61 414712074.<br />