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Consumers’ expectations of IT have increased enormously in the last few years as smart phones and on-line services are now common place. This is driving up expectations, as most users are now comfortable with accessing information regardless of the device they are using or their physical location. Users want context aware information and services, but with a constantly changing mobile device market, dominated by three major players, enabling this to the widest possible audience whilst still providing a first class “native” experience is still a challenge.
In this session Ross Dargan will explain how apps can be designed to be enabled across multiple mobile platforms and why a native look and feel is important to users. He will cover some of the tools and technologies that are available to achieve this as efficiently and cost effectively as possible.