About WatchMojo.com<br />2010 <br />COORS LIGHT GOLF EXPERIENCE<br />
CAMPAIGN DETAILS<br />Objective: 			Raise Awareness of Coors Light Golf Experience<br />Flight :April/May 2010<br />Target...
MEDIA<br />
PRE-ROLL + COMPANION 300x60<br />Pre-Rolls ran against content on The WatchMojo Network <br />
300x250 + 728x90<br />Banners ran on WatchMojo.com<br />
CUSTOM INTEGRATIONS<br />
HOMEPAGE TAKEOVER - WATCHMOJO.COM<br />Full Media <br />Roadblock<br />Full Page Skin<br />300x60 <br />Microsite Promo<br...
MICROSITE - WATCHMOJO.COM<br />Full Page Skin<br />Dedicated Coors Light Video Player<br />Relevant Engaging Content - Car...
CHANNEL TAKEOVER - YOUTUBE<br />Click Through To Coors Facebook Page<br />Coors Videos As Lead Video In Rotation<br />Full...
VIRAL VIDEO PERFORMANCE<br />(As of May 25, 2010)<br />
VIRAL VIDEO PERFORMANCE<br />Golf Ball Skeet Shooting<br />Juggling Threesome<br />Hacky Sack<br />TOTAL VIEWS<br />159,03...
How to Reach Us?<br />David Strauss<br />Director of Advertising Sales<br />David@WatchMojo.com<br />Phone: 1-514-448-1631...
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2010 Coors Light Golf Experience - Case Study

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Coors Light asked WatchMojo to develop and execute a campiagn for the 2010 Coors Light Golf Experience. This is the case study.

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2010 Coors Light Golf Experience - Case Study

  1. 1. About WatchMojo.com<br />2010 <br />COORS LIGHT GOLF EXPERIENCE<br />
  2. 2. CAMPAIGN DETAILS<br />Objective: Raise Awareness of Coors Light Golf Experience<br />Flight :April/May 2010<br />Target Audience: Adults 19+<br />Geo-Target: Canada Only<br />Ad Unit(s): 300x250, 728x90, Pre-Roll<br />
  3. 3. MEDIA<br />
  4. 4. PRE-ROLL + COMPANION 300x60<br />Pre-Rolls ran against content on The WatchMojo Network <br />
  5. 5. 300x250 + 728x90<br />Banners ran on WatchMojo.com<br />
  6. 6. CUSTOM INTEGRATIONS<br />
  7. 7. HOMEPAGE TAKEOVER - WATCHMOJO.COM<br />Full Media <br />Roadblock<br />Full Page Skin<br />300x60 <br />Microsite Promo<br />Coors Videos As Editorial Picks<br />Coors Light leveraged WatchMojo.com <br />with a full homepage takeover <br />
  8. 8. MICROSITE - WATCHMOJO.COM<br />Full Page Skin<br />Dedicated Coors Light Video Player<br />Relevant Engaging Content - Cars, Girls, Golf, Sports, Film, Comedy<br />WatchMojo created a microsite with a video player dedicated to original Coors Light content<br />
  9. 9. CHANNEL TAKEOVER - YOUTUBE<br />Click Through To Coors Facebook Page<br />Coors Videos As Lead Video In Rotation<br />Full Page Skin<br />Permanent <br />300x250 <br />Banner<br />Coors Light leveraged WatchMojo’s YouTube Channel <br />with a full takeover <br />
  10. 10. VIRAL VIDEO PERFORMANCE<br />(As of May 25, 2010)<br />
  11. 11. VIRAL VIDEO PERFORMANCE<br />Golf Ball Skeet Shooting<br />Juggling Threesome<br />Hacky Sack<br />TOTAL VIEWS<br />159,033<br />Chip ‘n Dunk<br />Playing Chicken<br />
  12. 12. How to Reach Us?<br />David Strauss<br />Director of Advertising Sales<br />David@WatchMojo.com<br />Phone: 1-514-448-1631<br />Phone: 1-514-448-1632<br />Cell: 1-514-686-4927<br />Fax: 1-866-868-0981<br />www.WatchMojo.com<br />

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