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Business comunication

Published in: Business
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  1. 1. 7cs
  2. 2. 7 Cs of Effective business communication • The message is said to be effective when the receiver understands the same meaning that the sender was intended to convey. For any communication in business, in order to be effective, it must have seven qualities. These seven attributes are called seven C’s of effective business communication. (All these attribute starts with the alphabet ‘C’ so are called 7 C’s)
  3. 3. • Completeness • Conciseness • Consideration • Clarity • Concreteness • Courtesy • Correctness
  4. 4. Completeness • Answer all questions that are asked • Give something extra when desirable • Check for five Ws & one H • Who, what, when where, why and how • Example………..
  5. 5. Conciseness • A concise message saves time of both the sender and the receiver. Conciseness, in a business message, can be achieved by avoiding wordy expressions and repetition. Using brief and to the point sentences, including relevant material makes the message concise. Achieving conciseness does not mean to loose completeness of message. • Conciseness saves time.
  6. 6. Conciseness • Eliminate wordy expression • Include only relevant statements • Be focused • Avoid long explanation and gushing politeness • Avoid unnecessary repetition.
  7. 7. Example • Wordy: It is most useful to keep in mind that the term diabetes mellitus refers to the whole spectrum of disorders. • concise: diabetes mellitus refers to the whole spectrum of disorders.
  8. 8. Find single word substitutions for the phrase • At this time now • Due to fact that because/since/as • Few and far between seldom • Allow me to say let me say • Please find attached attached is
  9. 9. Consideration • Consideration demands to put oneself in the place of receiver while composing a message. It refers to the use of You attitude, emphases positive pleasant facts, visualizing reader’s problems, desires, emotions and his response. • Consideration means understanding of human nature.
  10. 10. Consideration • Focus on YOU instead of I and we • Shows readers benefits and interest. • Emphasize positive and pleasant. • Apply integrity and ethics.
  11. 11. examples • I want to send my congratulations for…… • I congratulate you……… • We pay eight percent interest on…….. • You can get eight percent interest……
  12. 12. concreteness • Being definite, vivid and specific rather than vague, obscure and general leads to concreteness of the message. Facts and figures being presented in the message should be specif. • Use specific facts and figures • Put actions into verbs • Choose vivid image building words by comparison and figurative language. • Use more adjectives and adverbs.
  13. 13. clarity • Choose short, familiar and conversational words • Construct effective sentences and paragraphs by unity of ideas and sequencing • Achieve appropriate readability by using formal and informal language. • Include examples, illustrations and visual aids. • Use simple words
  14. 14. • Clarity demands the use of simple language and easy sentence structure in composing the message. When there is clarity in presenting ideas, it’s easy for the receiver/decoder to grasp the meaning being conveyed by the sender/encoder. • Clarity makes comprehension easier.
  15. 15. Courtesy • Courtesy means not only thinking about receiver but also valuing his feelings. Much can be achieved by using polite words and gestures, being appreciative, thoughtful, tactful, and showing respect to the receiver. Courtesy builds goodwill. • Courtesy strengthen relations.
  16. 16. courtesy • Be sincere, tactful, thoughtful and appreciative. • Omit expression that hurt, irritate and insult. • Grant apologies graciously.
  17. 17. Example • Show courtesy by avoiding blunt language. • Your letter is not clear to me. • Obviously if u will read your policy carefully you will be able to answer these question yourself. • Apparently seems you have forgotten the what I wrote you two weeks ago
  18. 18. • Use gender friendly substitutions. • Mankind humanity • The best man for the job • the best candidate for the job. • Businessman businessperson • Salesman salesperson
  19. 19. correctness • Use the right level of language • Check accuracy of facts • Maintain acceptable writing mechanics • Choose non discriminatory language • Use parallel language.