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Digital marketing 101 (Pillars and Models)


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7 slides giving an introduction to Digital Marketing
simply answering "what is Digital Marketing?", "How does it work" and "what are the models"

Published in: Marketing
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Digital marketing 101 (Pillars and Models)

  1. 1. Digital Marketing 101 Wasfi Qaddoumi @wasfiii
  2. 2. What is Digital Marketing? • Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.
  3. 3. How does digital marketing work? • using a number of different strategies. • Each of these may serve a different purpose • strategies work together to drive traffic to a business (either online or off) • convert ing a one time visitor into a returning, loyal customer
  4. 4. Digital Marketing Revolutions1990’s www Presense 2000’s Search Discovery 2010-2015 SM+Mobile Utility What is Next ? augmented reality!
  5. 5. Digital marketing pillars SEO Social Media Content
  6. 6. Digital Marketing Models Digital Branders Customer Experience Demand Generators Product Innovators Digital Marketing Models
  7. 7. Here We Gooo !
  8. 8. AIDA Cycle