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Content marketing in 2017 - 2018

Learn how to leverage Content Marketing in 2017 with these actionable tips.
- Introduction to Content Marketing
- Quick Facts & Content Marketing Statistics.
- Best content Marketing Tactics in 2017
- How to write engaging content for Social Media?
- 4 SEO Secrets to Optimize your Content for Search Engines.

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Content marketing in 2017 - 2018

  1. 1. Content Marketing 2017 Wasfi Qaddoumi Wasfii
  2. 2. Quick Facts by 2017 74% of all consumer internet traffic will be video ]DIW[ 615 million people now use ad blockers. Adblock usage grew 30% globally in 2016 ]PageFair[ 70% of B2B marketers plan to create more content in 2017 compared to 2016 ]CMI[ 74% 70%+600 Million
  3. 3. Best Content Marketing Tactics in 2017 How To Write an Engaging Content for Social Media? What is Content Marketing?1 Table of Content: How to write a content marketing strategy?
  4. 4.  6 years of experience in digital marketing  3+ years Experienced Trainer  Head of SEO/SEM at iMENA Digital  Previous SEM Middle East Manager at Hellofood.com (Amman – Berlin)  Previous Online Advertising manager Sayidaty.net (Amman – Dubai)  Solid experience in SEO, SEM, SMM, Content Marketing and Online Advertising. Wasfi Qaddoumi Who is the Instructor?
  5. 5. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. What is Content Marketing?
  6. 6. History of Content Marketing
  7. 7. More Leads Authority More Traffic Higher visibility in search engines More Engagement Less Marketing Cost More Sales Readers Relationship Brand Reputation Benefits of Content Marketing
  8. 8. Creation Production Distribution Writer Statistics Surveys Real events Article Images / Pics Rich media / GIF Audio Website Social Media Email Apps Content Marketing Cycle
  9. 9. Develop your Plan Organize your team Use the right tools Optimize your content Content Marketing Process
  10. 10. How To Write Better Headlines - For Content, Email & Social Exercise
  11. 11. Best Content Marketing Tactics in 2017
  12. 12. • 37% of marketers believe blogs are the most important type of content marketing • Website with blogs have 434% more indexed pages • 77% of internet users read blogs! • 23% of internet time is spent on blogs and social networks Blogging1
  13. 13. • Increases SEO • Gives more Authority • Drives more traffic on website • Gives more social engagements (shares) • Increases # of indexed pages on search engines Benefits of Blogging  Using Meta Data (related and suggested).  High quality images with blog posts (visual content).  Give credit to authors.  Optimize articles for search engines.
  14. 14. • We are talking about numbers and statistics here shown in visual presentations. • Infographics are easy sharable and popular among users on social media platforms and WhatsApp Infographics2
  15. 15.  Hire a professional Designer.  Mention the information source  Use it on Whatsapp (build lists)  Make an inphographic section on your website if you have 5 pieces or more  Try to make a storytelling in your infographics  Free infographic templates: http://www.freeinfographictemplates.com/
  16. 16. • Make a Short – Time Video • Ads on facebook – Youtube Videos3 2017: The year of Video Marketing
  17. 17. • Visual Content is a trend for 2017 • On Facebook images get 53% higher engagement Images / GIF / 3604
  18. 18.  Use high resolution  Give credits to photographers.  Make CTA  Use GIFs on Facebook and Twitter  Use photo-centric apps (Intagram & Snapchat)
  19. 19. • E-books are all about powerful content and attractive Design. • E-books give an authority to both brand and content creator/producer E-books5  Offer a free E-book for customer to sign up to your e-mail list.  Use E-books for B2B  Content creator/ producer should be mentioned
  20. 20. Slideshare6
  21. 21. Slideshare.net Widely Use Recycling Give Authority
  22. 22. Testimonials7
  23. 23. “industry related articles are online publications which are written and optimized and then distributed to various websites that are the best suited to the brand” - Better SEO (backlinks) - Awareness press releases (PR)8
  24. 24. • Web-based seminar using web conferencing software in real-time. • Can be a presentation, discussion or product demo, … • Hosting a webinar can be great for content marketing. Webinars9
  25. 25. E-mail newsletter10
  26. 26.  Give your audience a behind-the-scenes glimpse of your company  Use exclusive content.  Understand Your Audience  Create an Editorial Calendar  Develop a Process for Measuring and Reporting
  27. 27. How To Write an Engaging Content for Social Media?
  28. 28. Best Social Channels in Jordan
  29. 29. Use Links 2-Way Conversation Exclusive Information Exclusive Offers Attractive Pics Tips To Create Engaging Posts
  30. 30. Be Timely Schedule your Posts Target Your Posts Review Performance Use Content Calendar Tips To Create Engaging Posts
  31. 31. Change Cover Pic every 2 weeks Use 80-120 Characters Tag People on Photos Schedule your Posts Ask 1 Question Per Post Best Practices
  32. 32. Don’t Post Too Much Respond To Your Messages Listen To Your Audience Promote Your Posts Post in Peak Hours Best Practices
  33. 33. Reach • Viewers • Followers • Website visits Engagement • Likes /comments • Questions • Calls Actions • Leads • Footfall • Customers How to Measure success? KPIs
  34. 34. 4 SEO Secrets You Need To Know
  35. 35. • (SEO) refers to techniques that help your website rank higher in organic search results • SEO is the most powerful traffic source for a website. What is Search Engine Optimization?
  36. 36. • Search engines aim to provide you with the most relevant results possible in relation to your search query • Google Have “Robot” to index and Crawl the pages Indexing Serving How Search Engines Work?
  37. 37. 4 SEO Secrets You Need To Know
  38. 38. • 37% of marketers believe blogs are the most important type of content marketing • Website with blogs have 434% more indexed pages • 77% of internet users read blogs! • 23% of internet time is spent on blogs and social networks 1. Blogging is an effective method of attracting customers
  39. 39. 2. Create a list of keywords
  40. 40. 3. Use Keyword Density Theory
  41. 41. 4. Be Sociable
  42. 42. One More Thing!
  43. 43. Goals & KPI’s Targeted Audience Channels - Frequency Team & Budget Content How to Write Content Marketing Plan?
  44. 44. Wasfii Wasfiii@yahoo.com +962 78 654 1552 I would like to hear from you Wasfiii

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