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Content Marketing 2017
Wasfi Qaddoumi
Wasfii
Quick Facts
by 2017 74% of all consumer
internet traffic will be video
]DIW[
615 million people now use
ad blockers. Adblo...
Best Content Marketing Tactics in 2017
How To Write an Engaging Content for Social Media?
What is Content Marketing?1
Tabl...
 6 years of experience in digital marketing
 3+ years Experienced Trainer
 Head of SEO/SEM at iMENA Digital
 Previous ...
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consisten...
History of Content Marketing
More
Leads
Authority
More
Traffic
Higher
visibility
in search
engines
More
Engagement
Less
Marketing
Cost
More
Sales
Reade...
Creation Production Distribution
Writer
Statistics
Surveys
Real events
Article
Images / Pics
Rich media / GIF
Audio
Websit...
Develop
your
Plan
Organize
your
team
Use the
right
tools
Optimize
your
content
Content Marketing Process
How To Write Better Headlines - For
Content, Email & Social
Exercise
Best Content Marketing Tactics
in 2017
• 37% of marketers believe blogs are the most important type
of content marketing
• Website with blogs have 434% more inde...
• Increases SEO
• Gives more Authority
• Drives more traffic on
website
• Gives more social
engagements (shares)
• Increas...
• We are talking about numbers
and statistics here shown in
visual presentations.
• Infographics are easy sharable
and pop...
 Hire a professional Designer.
 Mention the information source
 Use it on Whatsapp (build lists)
 Make an inphographic...
• Make a Short – Time Video
• Ads on facebook – Youtube
Videos3
2017: The year of Video Marketing
• Visual Content is a trend for 2017
• On Facebook images get 53% higher engagement
Images / GIF / 3604
 Use high resolution
 Give credits to photographers.
 Make CTA
 Use GIFs on Facebook and Twitter
 Use photo-centric a...
• E-books are all
about powerful
content and
attractive Design.
• E-books give an
authority to both
brand and
content
crea...
Slideshare6
Slideshare.net
Widely
Use
Recycling
Give
Authority
Testimonials7
“industry related articles are
online publications which are
written and optimized and then
distributed to various website...
• Web-based seminar using web
conferencing software in real-time.
• Can be a presentation, discussion
or product demo, …
•...
E-mail newsletter10
 Give your audience a behind-the-scenes glimpse of your
company
 Use exclusive content.
 Understand Your Audience
 Cre...
How To Write an Engaging Content for
Social Media?
Best Social Channels in Jordan
Use
Links
2-Way
Conversation
Exclusive
Information
Exclusive
Offers
Attractive
Pics
Tips To Create Engaging Posts
Be Timely
Schedule
your Posts
Target Your
Posts
Review
Performance
Use Content
Calendar
Tips To Create Engaging Posts
Change
Cover Pic
every 2
weeks
Use 80-120
Characters
Tag People
on Photos
Schedule
your Posts
Ask 1
Question
Per Post
Best...
Don’t
Post Too
Much
Respond
To Your
Messages
Listen To
Your
Audience
Promote
Your
Posts
Post in
Peak
Hours
Best Practices
Reach
• Viewers
• Followers
• Website visits
Engagement
• Likes
/comments
• Questions
• Calls
Actions
• Leads
• Footfall
•...
4 SEO Secrets You Need To Know
• (SEO) refers to techniques
that help your website rank
higher in organic search results
• SEO is the most powerful traff...
• Search engines aim to provide you with the most relevant results
possible in relation to your search query
• Google Have...
4 SEO Secrets You Need To Know
• 37% of marketers believe blogs are the most important type
of content marketing
• Website with blogs have 434% more inde...
2. Create a list of keywords
3. Use Keyword Density Theory
4. Be Sociable
One More Thing!
Goals
& KPI’s
Targeted
Audience
Channels -
Frequency
Team &
Budget
Content
How to Write Content Marketing Plan?
Wasfii
Wasfiii@yahoo.com
+962 78 654 1552
I would like to hear from you
Wasfiii
Content marketing in 2017 - 2018
Content marketing in 2017 - 2018
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Content marketing in 2017 - 2018

Learn how to leverage Content Marketing in 2017 with these actionable tips.
- Introduction to Content Marketing
- Quick Facts & Content Marketing Statistics.
- Best content Marketing Tactics in 2017
- How to write engaging content for Social Media?
- 4 SEO Secrets to Optimize your Content for Search Engines.

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Content marketing in 2017 - 2018

  1. 1. Content Marketing 2017 Wasfi Qaddoumi Wasfii
  2. 2. Quick Facts by 2017 74% of all consumer internet traffic will be video ]DIW[ 615 million people now use ad blockers. Adblock usage grew 30% globally in 2016 ]PageFair[ 70% of B2B marketers plan to create more content in 2017 compared to 2016 ]CMI[ 74% 70%+600 Million
  3. 3. Best Content Marketing Tactics in 2017 How To Write an Engaging Content for Social Media? What is Content Marketing?1 Table of Content: How to write a content marketing strategy?
  4. 4.  6 years of experience in digital marketing  3+ years Experienced Trainer  Head of SEO/SEM at iMENA Digital  Previous SEM Middle East Manager at Hellofood.com (Amman – Berlin)  Previous Online Advertising manager Sayidaty.net (Amman – Dubai)  Solid experience in SEO, SEM, SMM, Content Marketing and Online Advertising. Wasfi Qaddoumi Who is the Instructor?
  5. 5. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. What is Content Marketing?
  6. 6. History of Content Marketing
  7. 7. More Leads Authority More Traffic Higher visibility in search engines More Engagement Less Marketing Cost More Sales Readers Relationship Brand Reputation Benefits of Content Marketing
  8. 8. Creation Production Distribution Writer Statistics Surveys Real events Article Images / Pics Rich media / GIF Audio Website Social Media Email Apps Content Marketing Cycle
  9. 9. Develop your Plan Organize your team Use the right tools Optimize your content Content Marketing Process
  10. 10. How To Write Better Headlines - For Content, Email & Social Exercise
  11. 11. Best Content Marketing Tactics in 2017
  12. 12. • 37% of marketers believe blogs are the most important type of content marketing • Website with blogs have 434% more indexed pages • 77% of internet users read blogs! • 23% of internet time is spent on blogs and social networks Blogging1
  13. 13. • Increases SEO • Gives more Authority • Drives more traffic on website • Gives more social engagements (shares) • Increases # of indexed pages on search engines Benefits of Blogging  Using Meta Data (related and suggested).  High quality images with blog posts (visual content).  Give credit to authors.  Optimize articles for search engines.
  14. 14. • We are talking about numbers and statistics here shown in visual presentations. • Infographics are easy sharable and popular among users on social media platforms and WhatsApp Infographics2
  15. 15.  Hire a professional Designer.  Mention the information source  Use it on Whatsapp (build lists)  Make an inphographic section on your website if you have 5 pieces or more  Try to make a storytelling in your infographics  Free infographic templates: http://www.freeinfographictemplates.com/
  16. 16. • Make a Short – Time Video • Ads on facebook – Youtube Videos3 2017: The year of Video Marketing
  17. 17. • Visual Content is a trend for 2017 • On Facebook images get 53% higher engagement Images / GIF / 3604
  18. 18.  Use high resolution  Give credits to photographers.  Make CTA  Use GIFs on Facebook and Twitter  Use photo-centric apps (Intagram & Snapchat)
  19. 19. • E-books are all about powerful content and attractive Design. • E-books give an authority to both brand and content creator/producer E-books5  Offer a free E-book for customer to sign up to your e-mail list.  Use E-books for B2B  Content creator/ producer should be mentioned
  20. 20. Slideshare6
  21. 21. Slideshare.net Widely Use Recycling Give Authority
  22. 22. Testimonials7
  23. 23. “industry related articles are online publications which are written and optimized and then distributed to various websites that are the best suited to the brand” - Better SEO (backlinks) - Awareness press releases (PR)8
  24. 24. • Web-based seminar using web conferencing software in real-time. • Can be a presentation, discussion or product demo, … • Hosting a webinar can be great for content marketing. Webinars9
  25. 25. E-mail newsletter10
  26. 26.  Give your audience a behind-the-scenes glimpse of your company  Use exclusive content.  Understand Your Audience  Create an Editorial Calendar  Develop a Process for Measuring and Reporting
  27. 27. How To Write an Engaging Content for Social Media?
  28. 28. Best Social Channels in Jordan
  29. 29. Use Links 2-Way Conversation Exclusive Information Exclusive Offers Attractive Pics Tips To Create Engaging Posts
  30. 30. Be Timely Schedule your Posts Target Your Posts Review Performance Use Content Calendar Tips To Create Engaging Posts
  31. 31. Change Cover Pic every 2 weeks Use 80-120 Characters Tag People on Photos Schedule your Posts Ask 1 Question Per Post Best Practices
  32. 32. Don’t Post Too Much Respond To Your Messages Listen To Your Audience Promote Your Posts Post in Peak Hours Best Practices
  33. 33. Reach • Viewers • Followers • Website visits Engagement • Likes /comments • Questions • Calls Actions • Leads • Footfall • Customers How to Measure success? KPIs
  34. 34. 4 SEO Secrets You Need To Know
  35. 35. • (SEO) refers to techniques that help your website rank higher in organic search results • SEO is the most powerful traffic source for a website. What is Search Engine Optimization?
  36. 36. • Search engines aim to provide you with the most relevant results possible in relation to your search query • Google Have “Robot” to index and Crawl the pages Indexing Serving How Search Engines Work?
  37. 37. 4 SEO Secrets You Need To Know
  38. 38. • 37% of marketers believe blogs are the most important type of content marketing • Website with blogs have 434% more indexed pages • 77% of internet users read blogs! • 23% of internet time is spent on blogs and social networks 1. Blogging is an effective method of attracting customers
  39. 39. 2. Create a list of keywords
  40. 40. 3. Use Keyword Density Theory
  41. 41. 4. Be Sociable
  42. 42. One More Thing!
  43. 43. Goals & KPI’s Targeted Audience Channels - Frequency Team & Budget Content How to Write Content Marketing Plan?
  44. 44. Wasfii Wasfiii@yahoo.com +962 78 654 1552 I would like to hear from you Wasfiii

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