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Deck_Allison Schiff


Published on

Deck title: "Direct Marketing News: What We're Up to."

Session title: "Social Media Strategies that Work."

Published in: Business, News & Politics
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Deck_Allison Schiff

  1. 1. Direct Marketing News: What we’re up to Allison Schiff, web editor @oschiffey
  2. 2. @dmnews
  3. 3. Twitter Tuesdays
  4. 4. Facebook
  5. 5. FB Timeline project
  6. 6. Pinterest
  7. 7. The team
  8. 8. LinkedIn
  9. 9. YouTube
  10. 10. Direct Marketing News socials #s
  11. 11. Also …• Monthly competitive analysis• Small monthly catch-up meetings, just with colleagues on the brand to discuss new & ongoing initiatives• Larger, company-wide meetings to share knowledge, etc.
  12. 12. Challenges. How to …• Strike the right tone• Avoid repetitive posts• Keep the conversation alive• Brand our reporters without infringing on their “personal” social lives
  13. 13. Fin :)