Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Deck_Allison Schiff

1,599 views

Published on

Deck title: "Direct Marketing News: What We're Up to."

Session title: "Social Media Strategies that Work."

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Deck_Allison Schiff

  1. 1. Direct Marketing News: What we’re up to Allison Schiff, web editor allison.schiff@dmnews.com @oschiffey
  2. 2. @dmnews
  3. 3. Twitter Tuesdays
  4. 4. Facebook
  5. 5. FB Timeline project
  6. 6. Pinterest
  7. 7. The team
  8. 8. LinkedIn
  9. 9. YouTube
  10. 10. Direct Marketing News socials #s
  11. 11. Also …• Monthly competitive analysis• Small monthly catch-up meetings, just with colleagues on the brand to discuss new & ongoing initiatives• Larger, company-wide meetings to share knowledge, etc.
  12. 12. Challenges. How to …• Strike the right tone• Avoid repetitive posts• Keep the conversation alive• Brand our reporters without infringing on their “personal” social lives
  13. 13. Fin :)

×