Social Media in ChinaOpportunities & Barriers                                              Mike Yao, PhD                  ...
Source: CNNIC, 2010
The Rise of Social Media in China
It is all about the “weibo”!   Chinese weibo/microblog    users increased from 63.11    million in 2010 to 195 million   ...
The Great China Expectations                    The biggest market for e-                     commerce and online        ...
The Great Firewall of China“I call this         Government‟s control and censorship of media, both„castrated            o...
Q: What can we do to capture theopportunities and break thebarriers?
Breaking the political barriers   Understand the difference between the    politically-motivated economic barriers and th...
Q: So what do these wonderful stats mean?    A1: We arewitnessing a great   social media    revolution!                   ...
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Mike Yao - Social Media in China preview

  1. 1. Social Media in ChinaOpportunities & Barriers Mike Yao, PhD Department of Media and Communication City University of Hong Kong
  2. 2. Source: CNNIC, 2010
  3. 3. The Rise of Social Media in China
  4. 4. It is all about the “weibo”! Chinese weibo/microblog users increased from 63.11 million in 2010 to 195 million by July 2011 (CNNIC, 2011). 40.2% Chinese Internet users and 34.0% Chinese mobile Internet users used weibo/microblogs.
  5. 5. The Great China Expectations  The biggest market for e- commerce and online marketing in the world with 450+ net users  The Increasing spending power with a hunger for consumption  A very active and distinct net generation, being highly educated only-child of the growing upper middle class
  6. 6. The Great Firewall of China“I call this  Government‟s control and censorship of media, both„castrated old and new, is the tightest since the Great Culturalwriting‟ — I am Revolution.a proactiveeunuch, I have  The Chinese government is becoming increasinglyalready sophisticated in adopting different forms andcastratedmyself even methods for censorship.before the  All ISPs and Telecommunication companies aresurgeon raiseshis scalpel.” state-owned; and all digital information can be centrally accessed and controlled. --  There is no specific legal guidelines for what would Murong be considered “sensitive” information. (e.g., User-Xuecun, Chine generated-content on the Internet can be seen as se writer “states secret” if it suits the need of the government.).
  7. 7. Q: What can we do to capture theopportunities and break thebarriers?
  8. 8. Breaking the political barriers Understand the difference between the politically-motivated economic barriers and the economically-motivated political barriers. Understand the difference between those barriers set by local/regional government and those by the central government. Perspective-taking
  9. 9. Q: So what do these wonderful stats mean? A1: We arewitnessing a great social media revolution! Let‟s be Cautiously Optimistic!

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