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Heidi Miller - EmMeCon Seattle 2013


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Heidi Miller - EmMeCon Seattle 2013

  1. 1. 8 THINGS8 THINGSI learned from 8 years of podcastingI learned from 8 years of podcastingHeidi Miller - @heidimiller -Heidi Miller - @heidimiller - www.heidi-miller.comwww.heidi-miller.comHoly cow!Holy cow!My listenersMy listenersare smarterare smarterthan I am!than I am!
  2. 2. What doWhat doyou wantyou wantto walkto walkawayawaywith?with?Heidi Miller @heidimillerHeidi Miller @heidimiller
  3. 3. What isWhat isaapodcastpodcast??Series of digital media files(audio or video) releasedepisodically delivered viafeed/RSSHeidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.comYou mean I donYou mean I don’’t need ant need aniPod or iPhone to listen?iPod or iPhone to listen?
  4. 4. ListenerListeneranalyticsanalyticsHeidi Miller @heidimillerHeidi Miller @heidimiller
  5. 5. 1. People trust1. People trustsomeone they knowsomeone they knowHeidi Miller @heidimillerHeidi Miller @heidimiller swish wasThat swish wasme drinking myme drinking mymorning coffee.morning coffee.TullyTully’’s half-cafs half-caflatte with whiplatte with whipand cinnamonand cinnamondusting. Whatdusting. Whatdo you drink indo you drink inthe AM?the AM?
  6. 6. Heidi Miller @heidimillerHeidi Miller @heidimiller
  7. 7. 2. Know2. Knowthyselfthyself(and thy(and thybrand)brand)Just be yourselfKnow your brand voiceBuild intimacyBuild a niche audienceHeidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.comMy awesome brand is:My awesome brand is:- Educational- Educational- Lighthearted- Lighthearted- Listener-driven- Listener-driven
  8. 8. 3. Doing3. Doingsomethingsomethingonce isonce iseasyeasyDoing something 300 timesis hard!Set a scheduleGet a cohostMeasure successHeidi Miller @heidimillerHeidi Miller @heidimiller
  9. 9. 4. Yes, you really4. Yes, you reallycan talk about ___can talk about ___for yearsfor yearsHeidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.comDid you hear about the newDid you hear about the newwidget on the podcast?widget on the podcast?II’’ve been listening for twove been listening for twoyears, and Iyears, and I’’ve never heardve never heardyou talk about talk about ....
  10. 10. 5. People really5. People reallylove to tell youlove to tell youwhat they thinkwhat they thinkHeidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.comYou really missedYou really missedthe mark on yourthe mark on yourlast show. Ilast show. I’’m am amolecular biologist,,molecular biologist,,and...and...
  11. 11. 6. There6. Thereis plentyis plentyof loveof loveThere is probably already apodcast covering your topicResearch existing podcasts forcontent, voice and audienceLeverage existing podcastsHeidi Miller @heidimillerHeidi Miller @heidimiller
  12. 12. 7. There are things in7. There are things inlife more valuablelife more valuablethan moneythan moneyHeidi Miller @heidimillerHeidi Miller @heidimiller www.heidi-miller.comwww.heidi-miller.comCredibilityCredibilityNiche followingNiche followingLoyaltyLoyaltyTrustTrustEngagementEngagementFocusFocusgroupsgroups
  13. 13. 8. You can make a8. You can make adifferencedifferenceHeidi Miller @heidimillerHeidi Miller @heidimiller
  14. 14. QUESTIONS?QUESTIONS?Heidi Miller - @heidimiller -Heidi Miller - @heidimiller -