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W13 AOShopFast!


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AO-ShopFast! is a personalized shopping assistant for smartphones that encourages healthy eating by recommending suitable foods based on your antioxidant levels.

This is a design project for NUS module NM2216, Semester 1 AY2010/2011

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W13 AOShopFast!

  1. 1. AO-ShopFast!<br />DW13<br />Ng Shulin; Lim Yi Liang; Chen Xi; Sabrina Anthony; Wang Xiuyi<br />
  2. 2. Overview<br />AO-ShopFast! is a personalized shopping assistant for smartphones that encourages healthy eating by recommending suitable foods based on your antioxidant levels.<br />Shopping Assistant App<br />Antioxidant Scanner<br />
  3. 3. Rationale<br />Antioxidants increase immune function and decrease risk of disease infection and cancer.<br />60% of grocery shoppers did not eat enough fruits and vegetables daily. <br />Individuals have 30% lower mean body anti-oxidant levels than optimal. <br />
  4. 4. Problem Statement: People<br />Tertiary students (18-25 years old)<br />Living by themselves<br />Do their own grocery shopping<br />Plan and prepare their own meals<br />Health conscious<br />Tech-savvy<br />
  5. 5. Picture Scenario<br /><ul><li>Lack of nutritional information of options available
  6. 6. Current health status unknown
  7. 7. Inexperience with cooking
  8. 8. Unfamiliar with layout of entire supermarket
  9. 9. Claudia
  10. 10. Typical individual of our target group
  11. 11. Grocery shopping in a supermarket</li></li></ul><li>Picture Scenario<br /><ul><li>Busy student
  12. 12. Does not have much time or energy
  13. 13. Gets foods that are convenient and familiar</li></li></ul><li>Technology: Anti-Oxidant Scanner<br /> PharmanexBioPhotonic Scanner<br />World’s first non-invasive scanner to measure body anti-oxidant level<br />Formerly used in a HPB initiative with Cold Storage<br />Produce readings within minutes<br />BUT: Not useful in itself; needed a nutritionist present to explain readings<br />
  14. 14. Technology: Shopping Assistants<br />ShopHealthy!<br />Popular grocery guide for Apple devices<br />Nutritional information for 100,000 foods<br />BUT: No personalisation<br />
  15. 15. Technology: Shopping Assistants<br />Find-it (Meijer grocery stores)<br />In-store locations<br />Locate sale items<br />Time-saving<br />Positioning technology: Wi-Fi access points<br />BUT: No ‘What’, Only ‘Where’<br />
  16. 16. Proposed Solution: AO-ShopFast!<br />
  17. 17. Proposed Solution: AO-ShopFast!<br />
  18. 18. Proposed Solution: AO-ShopFast!<br />
  19. 19. Strengths<br />
  20. 20. Criticism of Solution<br />“Our solution was aimed at providing more relevant health, nutritional and serving information of foods. Based on feedback from prototyping, we realised that more information does not directly mean greater impetus to buy and consume. What do you think?”<br />“Antioxidant is a novel concept, relatively less well known as other nutrition indicators such as calories and fat content. Do you think that there is the possibility of users not being persuaded by our application that uses antioxidant as an indicator of health?”<br />
  21. 21. The End<br />Thank you!<br />