1.
Wandoujia
Mobile’s the
Right Situation
for Comedies
The Mobile Search Index
March 2014
China’s Mobile Search
Top Trend:
iPartment S4E1

2.
Top Trends
Mobile’s the Right Situation for Comedies
Star Power Works for Apps Too
The Kids Come First
1
2
3

3.
This month the “China App Index” begins incorporating video trends from the Wandoujia
mobile search engine to become the “Mobile Search Index.” Romantic comedies dominate the
upper positions among the most popular new videos and the fastest growing videos.
iPartment
(爱情公寓)
Monthly Plays: 1.2 million
Mobile’s the Right Situation for Comedies
Literally “Love Apartment,”
this show has been likened to
a Chinese version of Friends.
Its fourth season recently
debuted, catapulting it to the
upper ranks of the played
videos among other rom-
coms, which have proved a
popular diversion for Chinese
mobile users.
1

4.
Other fast-growing romantic comedies include the online original Diary of a Loser
and My Love from the Stars, a Korean import widely popular across Asia.
Diary of a Loser
(屌丝⽇日记)
Monthly Plays: 823k
Growth Rate: 1,655%
Mobile’s the Right Situation for Comedies
1
My Love from the Stars
(来⾃自星星的你)
Monthly Plays: 3.5 million
Growth Rate: 434%
A down-on-his-luck fashion designer tries to
win back his ex-girlfriend.
An undercover alien infatuated with an actress
risks his last hope of returning home.

5.
This month certain popular TV shows led to corresponding downloads for spinoff games,
both officially branded games, as well as those who capitalized on name similarities.
Star Power Works for Apps Too2
iPartment
(爱情公寓)
Monthly Downloads: 39k
Coinciding with the new season of iPartment, a game launched
featuring the show’s main characters battling in various scenes
from popular culture such as Transformers and Star Wars.

6.
Both the Chinese animated show The Legend of Qin and its official game saw triple-digit
growth rates, and two games of the popular gem-popping genre benefited from containing
“Star” in their name, calling to mind the popular Korean show My Love from the Stars.
Star Power Works for Apps Too2
The Legend of Qin
(秦时明⽉月)
Monthly Downloads: 167k
Growth Rate: 266%
PopStar!
(消灭星星)
Monthly Downloads: 160k
Growth Rate: 7,261%

7.
The Kids Come First3
The top new game for this month is actually a game for children. Part of the Chicken Jojo line of
games, Super Doctor is an example of Wandoujia’s unique “Children’s Puzzles” category. As a
country that dotes on its only children and frets about their education, China is a ripe market for
developers looking to serve the right content to the youngest players.
Chicken Jojo:
Super Doctor
(叫叫超级医⽣生)
Monthly Downloads: 80k
In Super Doctor, players
must tend to various animal
patients’ health problems
by solving simple puzzles
or carrying out actions like
brushing their teeth,
reinforcing healthy habits.

8.
Top New
Fastest Growing
March 2014
Star Ranks

9.
Top New
Top New App Top New Game
Hello Humor
(你好幽默)
Chicken Jojo:
Super Doctor
(叫叫超级医⽣生)

10.
Rank Name Downloads
1 Hello Humor (你好幽默) 107,531
2 Revolving Beautiful Girls (百变美图) 95,822
3 Smart Flashlight (⼿手电筒Smart) 83,569
4 Guga (咕嘎) 12,451
5 Meitu Mania (美图多多) 10,956
6 Changdu Book City (畅读书城) 9,327
7 Baby Bus (变废为宝-宝宝巴⼠士) 4,640
8 91 Downloader (91助⼿手下载器) 4,212
9 Sochi Winter Olympic Games (索契冬奥会) 4,081
10 Fantasy Wifi (幻影WIFI) 4,081
Top New Apps

11.
Rank Name Downloads
1 Chicken Jojo: Super Doctor (叫叫超级医⽣生) 79,767
2 First Blood (第⼀一滴⾎血) 73,738
3 Fishing Master(⺴⽹网⻥鱼⼤大亨) 62,353
4 Leopord King (豹⼦子⺩王) 54,426
5 Invincible in Three Worlds (三界独尊) 44,838
6 Dragon Ball Online (七⻰龙珠OL豌⾖豆荚专服) 42,501
7 iApartment (爱情公寓) 38,629
8 1000 Fire Fishing (1000炮捕⻥鱼) 31,771
9 OMG TD (偶滴神TD) 31,576
10 Aoshitiandi (傲视天地) 31,155
Top New Games

12.
Top New Videos
1
2
3
4
5
Magic Phone 2
(魔幻⼿手机2傻妞归来)
Plays: 2,135,869
Three Bosom Girls
(新闺蜜时代)
Plays: 1,776,032
iPartment
(爱情公寓)
Plays: 1,167,925
Three Queens
(⽼老妈的三国时代)
Plays: 385,145
Beautiful Contract
(美丽的契约)
Plays: 275,340

13.
Fastest Growing
Fastest Growing App Fastest Growing Game
Fast Taxi
(快的打⻋车)
Flappy Bird

14.
Rank Name Downloads Growth rate
1 Fast Taxi (快的打⻋车) 620,311 636%
2 Traffic Rule Violation Check (⻋车轮查违章) 310,098 399%
3 Ganji (赶集⽣生活) 316,754 354%
4 Ai Feiji Plane Ticket (爱⻜飞⾏行机票) 191,606 343%
5 iBookstart (阅读星) 164,376 171%
6 Android Flashlight (安卓⼿手电筒) 298,086 152%
7 Weishi (微视⼥女神版) 248,725 151%
8 QR Code Scan (⼆二维码条形码快拍扫描) 167,044 139%
9 58 City (58同城) 194,942 103%
10 Yuntu TV (云图电视直播) 179,525 65%
Fastest Growing Apps

15.
Rank Name Downloads Growth rate
1 Flappy Bird 1,515,964 2,165,562%
2 Hello Usavich! (Hello!越狱兔) 225,316 19,124%
3 PopStar! (消灭星星官⽅方正版) 159,963 7,261%
4 Pop Stars&Candy (消灭星星2粉碎糖果) 473,716 910%
5 Legend of Qin (秦时明⽉月) 166,839 266%
6 Hulai Mahjong (胡来⿇麻将) 385,728 209%
7 Funny Wolongying (乐趣卧⻰龙吟) 214,017 98%
8 League of Legends (撸啊撸) 159,209 74%
9 Despicable Me: Minion Rush
(神偷奶爸：⼩小⻩黄⼈人快跑)
819,456 57%
10 Jet Battle (全民⻜飞机⼤大战) 425,079 50%
Fastest Growing Games

16.
1
2
3
4
5
Romance of Our Parents
(⽗父⺟母爱情)
Plays: 171,100
Growth: 17,109,900%
The First Myth
(封神英雄榜卫视版)
Plays: 3,217,274
Growth: 5,391,979%
Heroes of Sui and Tang 3
(隋唐英雄3)
Plays: 1,306,331
Growth: 17,104%
The Story of a Woodcutter
and his Fox Wife
(刘海砍樵)
Plays: 211,683
Growth: 3,290%
Diary of a Loser
(屌丝⽇日记)
Plays: 822,896
Growth: 1,655%
Fastest Growing Videos

17.
Wandoujia Exclusive Launch
Showcase

18.
Rayman: Jungle Run
Ubisoft’s Rayman: Jungle Run, winner of the title of “Best of 2012” in the iTunes App Store, is going to
launch its Chinese Android version exclusively with Wandoujia. This campaign will provide the best
promotion resources available in the Wandoujia client, a specially-designed landing page, and huge
media exposure. Wandoujia looks forward to partnering with more and more high quality games like
Rayman to tap into the huge Chinese market! Who’s next?
Rayman: Jungle Run Exclusive Launch Campaign
130,000+ downloads in the first week

19.
China is the world’s largest smartphone market. But it’s a black hole
for app data. Mobile research firms use Google Play data, which
works for most of the world, but not for China. Nine out of ten new
smartphones sold in China run Android, but developers are left in the
dark.
!
Here at Wandoujia, we decided to change that. As an Android
mobile search engine with 300 million users, we decided to shine a
light on the market. We hope it will encourage more foreign
developers to come to China.
Methodology:
!
• Top New: Launched within the last 60 days.
• Fastest Growing: Highest growth-rate this month, relative to an average of the previous 3 months.
• App data is carefully screened to eliminate ‘zombie downloads’
• All data is from the Wandoujia platform, with 300 million+ Android users in China.
About the Mobile Search Index
http://appindex.wandoujia.com

20.
The China partner for app developers
Wandoujia’s editorial team is always on the lookout for the best
new apps. That definitely includes apps from foreign developers!
We’ve partnered with Flipboard, EverNote, Pocket, and LINE to do
exclusive launches and promotions in China.
Complete media management
Wandoujia is for more than just apps. Our PC suite makes it
super-easy for users to manage all of their content. That
includes movies, TV shows, music, and e-books too.
The place for mobile gamers
Wandoujia is the easiest way to reach a massive audience
of gamers in China. For developers, our app promotion
system makes it easy to be discovered and our payment
SDK makes it easy to get paid.
Learn more here:
http://www.slideshare.net/WandouLabs/
brandbook-en?from_search=5
About Wandoujia

21.
Benefits for Registered Developers:
!
• Verified developer badge gives developers peace of mind
• Push updates to your Chinese users, quickly and efficiently
• Eligible for campaigns and featured promotions
• Optimized search result ranking
Register today:
http://developer.wandoujia.com/intl/
!
Wandoujia Developer Center
For support contact: zhangyan@wandoujia.com

22.
Did you like this?
The Mobile Search Index will arrive in your inbox once a month. Fear not,
we think spam is evil too. And we use MailChimp, so it’s simple to
unsubscribe any time. But we—and our very cute cats—will be sad to see
you go.
Subscribe to the Mobile Search Index!
http://eepurl.com/CkIyz

23.
Let’s connect!
tyler@wandoujia.com
International PR
zhangyan@wandoujia.com
International Developer
Relations
http://appindex.wandoujia.com