CAMPAIGN one

one
nation
one vibe
idea ar ticul a tion F OR TV C
WE HAVE CREATED AN ORIGINAL APPROACH AND TECHNIQUE
FOR TELEVISION.
TWO PANELS OPPOSE EACH O...
HARD TIMES DON’T CREATE HEROES

A R C H IVE F OOTA GE OF P A S T H E R OE S
W I L L P L AY I N TH IS P A N E L

I N T H I ...
CONTEMPORARY AFRICAN MUSIC THROUGHOUT
NATION MEDIA GROUP IS LOOKING FOR ONE MORE HERO.
PRINT

one
nation
one vibe
wo rl d’s la r gest pos te r
WE WILL PROJECT THE POSTER VISUALS ON NAIROBI’S ICONIC BUILDINGS AT NIGHT ESSENTIALLY CREATIN...
E- SHOT
DAILY E-SHOTS INVITING YOU TO
PARTICIPATE IN THE ;
ONE NATION
ONE VIBE
ONE HERO
EXPERIENCE
HUM A N STOR IES
EVERYDAY WE SHALL UPLOAD TRUE
TOUCHING HUMAN STORIES.
STORIES THAT INVOKE EMPATHY
AND ENGAGE YOU.
YOU WIL...
the award

one
nation
one vibe
t he awa r d
THE TROPHY IS A SUBLIMINAL
REPRESENTATION OF THE DAILY
NATION GLOBE.
IT ENCOMPASSES 50 CONCENTRIC
RINGS WHICH...
the event

one
nation
one vibe
t he event
IMAGES OF OUR HEROES WILL BE
PROJECTED ONTO THE TENT WHICH
WILL BE ERECTED AT UHURU
GARDENS.
A SYMBOL OF INDEPE...
HALL OF HEROES

one
nation
one vibe
HALL OF HER OES
WE SHALL PAY HOMAGE TO OUR PAST HEROES THROUGH A SERIES OF PROJECTED IMAGES WITHIN THE TENT.
THE HALL OF H...
HALL OF HER OES
WE SHALL PAY HOMAGE TO OUR FUTURE HEROES THROUGH A SERIES OF PROJECTED IMAGES.
THE HALL OF HEROES.
t he S TA GE
IN AN MTV STYLE PRESENTATION, NOMINEES WILL BE BEAMED ON-SCREEN AND WHEN THE WINNER IS ANNOUNCED THEY WILL GO...
t he S TA GE
MESSAGING WILL BE ON A LOOP IN BETWEEN NOMINEES.
DIGITAL STRATEGY

one
nation
one vibe
PR ESENTER S
4 MUSICIANS SPANNING ALL OF KENYA'S AMAZING GENRES. THE 4 MUSICIANS
WILL COLLABORATE ON ONE MUSICAL COMPOSITI...
PR ESENTER S
THEY COMPRISE OVER 4 GENERATIONS OF MUSIC FROM EVERY BACKGROUND AND
EVERY SOUND AND BRING TOGETHER PERFECTLY ...
PR ESENTER S
MUSIC:

-THE SONG CAN BE DOWNLOADED FOR FREE ON THE NATION MEDIA WEBSITE WHICH
WILL ALSO TRIGGER THEM TO VOTE...
PR ESENTER S
BROADCAST OF EVENT:

REAL TIME LIVE STREAM OF AWARDS ON NMG WEBSITE ALLOWING CONSUMERS
OUTSIDE OF COUNTRY TO ...
CAMPAIGN TWO

one
nation
one vibe
IDEA AR TICUL A TION
THE REAL HEROES NEVER THINK THEY ARE HEROES

WHICH IS WHY IN THIS APPROACH WE EMPLOY THE USE
OF EVERY...
PRINT

one
nation
one vibe
CAMPAIGN THREE

one
nation
one vibe
idea ar ticul a tion
THE COMMERCIAL IS ESSENTIALLY A DAY IN THE LIFE OF KENYA
WE WOULD CAPTURE THE DAILY STRUGGLE OF ALL K...
HERO
HERO

HERO
HERO
HERO

WE CAN BE A

HERO
JUST FOR ONE DAY

THERE ARE 42 MILLION HEROES IN KENYA.
WE ARE LOOKING FOR JUST ONE.

NATION MEDIA...
one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A ...
one
nation
one vibe

WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A...
one
nation
one vibe

WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A...
one
nation
one vibe
WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF
YOUR CHOICE AND STAND A ...
HERO LYRICS

one
nation
one vibe
mut honi the dr ama q ue e n
WE WUOULD RE RECORD THE TWO MOST
FAMOUS HERO SONGS
WITH HER NAME .
THIS WILL BECOME A MUSIC V...
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Heroes presentation
Upcoming SlideShare
Loading in …5
×

Heroes presentation

482 views

Published on

  • Be the first to comment

  • Be the first to like this

Heroes presentation

  1. 1. CAMPAIGN one one nation one vibe
  2. 2. idea ar ticul a tion F OR TV C WE HAVE CREATED AN ORIGINAL APPROACH AND TECHNIQUE FOR TELEVISION. TWO PANELS OPPOSE EACH OTHER -ONE BEING RED AND THE OTHER GREEN. A GRAPHIC REPRESENTATION OF OUR FLAG. IN THE RED PANEL WE SHALL PLAY ARCHIVAL FOOTAGE OF HEROES PAST. IN THE GREEN PNEL WE SHALL CAPTURE THE UNSUNG HEROES OF TODAY. FOR INSTANCE, A YOUNG DOCTOR .A HARDWORKING FARMER, AN ENIGMATIC TEACHER AND SO THESE ARE THE REAL HEROES OF KENYA. BECAUSE WHAT OUR FATERS STARTED THEIR CHILDREN ARE FINISHING AFTER ALL WE ARE ALL HEROES OF OUR OWN STORIES.
  3. 3. HARD TIMES DON’T CREATE HEROES A R C H IVE F OOTA GE OF P A S T H E R OE S W I L L P L AY I N TH IS P A N E L I N T H I S P ANE L FO O T AG E O F MO D E R N D AY H E R O E S
  4. 4. CONTEMPORARY AFRICAN MUSIC THROUGHOUT
  5. 5. NATION MEDIA GROUP IS LOOKING FOR ONE MORE HERO.
  6. 6. PRINT one nation one vibe
  7. 7. wo rl d’s la r gest pos te r WE WILL PROJECT THE POSTER VISUALS ON NAIROBI’S ICONIC BUILDINGS AT NIGHT ESSENTIALLY CREATING THE WORLD’S LARGEST POSTER. THESE WILL BE BEAMED IN TANDEM WITH THE REST OF THE CAMPAIGN FOR MAXIMUM EFFECT.
  8. 8. E- SHOT DAILY E-SHOTS INVITING YOU TO PARTICIPATE IN THE ; ONE NATION ONE VIBE ONE HERO EXPERIENCE
  9. 9. HUM A N STOR IES EVERYDAY WE SHALL UPLOAD TRUE TOUCHING HUMAN STORIES. STORIES THAT INVOKE EMPATHY AND ENGAGE YOU. YOU WILL BE INVITED TO VOTE FOR YOUR FAVOURITE STORY.
  10. 10. the award one nation one vibe
  11. 11. t he awa r d THE TROPHY IS A SUBLIMINAL REPRESENTATION OF THE DAILY NATION GLOBE. IT ENCOMPASSES 50 CONCENTRIC RINGS WHICH REPRESENT 50 YEARS OF INDEPENDENCE.
  12. 12. the event one nation one vibe
  13. 13. t he event IMAGES OF OUR HEROES WILL BE PROJECTED ONTO THE TENT WHICH WILL BE ERECTED AT UHURU GARDENS. A SYMBOL OF INDEPENDENCE, THIS IS WHERE KENYA'S FIRST FLAG WAS RAISED.
  14. 14. HALL OF HEROES one nation one vibe
  15. 15. HALL OF HER OES WE SHALL PAY HOMAGE TO OUR PAST HEROES THROUGH A SERIES OF PROJECTED IMAGES WITHIN THE TENT. THE HALL OF HEROES.
  16. 16. HALL OF HER OES WE SHALL PAY HOMAGE TO OUR FUTURE HEROES THROUGH A SERIES OF PROJECTED IMAGES. THE HALL OF HEROES.
  17. 17. t he S TA GE IN AN MTV STYLE PRESENTATION, NOMINEES WILL BE BEAMED ON-SCREEN AND WHEN THE WINNER IS ANNOUNCED THEY WILL GO UP ON STAGE AND COLLECT THEIR AWARD.
  18. 18. t he S TA GE MESSAGING WILL BE ON A LOOP IN BETWEEN NOMINEES.
  19. 19. DIGITAL STRATEGY one nation one vibe
  20. 20. PR ESENTER S 4 MUSICIANS SPANNING ALL OF KENYA'S AMAZING GENRES. THE 4 MUSICIANS WILL COLLABORATE ON ONE MUSICAL COMPOSITION CELEBRATING KENYA'S 50 YEARS OF INDEPENDENCE AND THE 10 HEROS THAT REFLECT THE BEAUTIFUL HERITAGE OF OUR WORK ETHIC AND DEDICATION TO DOING GOOD FOR EACH OTHER AND OUR COMMUNITIES. WE PROPOSE THE FOLLOWING MUSICIANS: SAOTI SOUL MUTHONI THE DRUMMER QUEEN ERIC WAINANA SUSAN OWIYO
  21. 21. PR ESENTER S THEY COMPRISE OVER 4 GENERATIONS OF MUSIC FROM EVERY BACKGROUND AND EVERY SOUND AND BRING TOGETHER PERFECTLY THE THEM OF ONE NATION ONE VIBE IN THEIR SOUND, THEIR LOOK, AND THE REACH OF THEIR AUDIENCE. STRATEGY BEHIND PRESENTERS: -WE WILL RECORD THEIR SESSIONS IN STUDIO AS THEY MAKE THE MUSIC AND TURN THEM INTO VIRAL VIDEOS THAT CAN BE SHARED ON YOUTUBE, FACEBOOK, TWITTER, AND INSTAGRAM WHICH WILL HELP DIRECT TRAFFIC TO ALL NATION'S DIGITAL PLATFORMS -THEY ALREADY HAVE A LARGE EXISTING FAN BASE THAT WILL NOW ATTACH NATION NEWSPAPER WITH THEIR FAVORITE MUSICIANS AND AS THE PRIMARY SOURCE OF MEDIA THAT EDUCATES AND ENTERTAINS WHICH WILL CONTINUE PAST THE EVENT AS THEY CONTINUE TO SHARE THE BRANDED MEDIA OF THEIR FAVORITE TALENTS INTERACTING WITH NATION MEDIA
  22. 22. PR ESENTER S MUSIC: -THE SONG CAN BE DOWNLOADED FOR FREE ON THE NATION MEDIA WEBSITE WHICH WILL ALSO TRIGGER THEM TO VOTE FOR THEIR HERO -MAKING OF THE VIDEO FOOTAGE AND THE MUSIC VIDEO WILL BE DEBUTED ON THE NATION MEDIA WEBSITE AND REDISTRIBUTED WITH TARGETED DIGITAL TOUCHES THAT BOOMERANG TRAFFIC BACK TO THE WEBSITE FORM FACEBOOK INSTAGRAM, VINE, AND TWITTER. THIS PORTION OF THE CAMPAIGN WILL HAVE HEAVY TRACTION DUE TO THE FACT THE PERFORMERS WILL ALSO BE REDISTRIBUTING THE SAID ON THEIR OWN SOCIAL MEDIA PLATFORM USING NMG LINKS AND TARGETED DIGITAL TRACERS SUCH AS HASHTAGS WHICH ARE DISCUSSED BELOW.
  23. 23. PR ESENTER S BROADCAST OF EVENT: REAL TIME LIVE STREAM OF AWARDS ON NMG WEBSITE ALLOWING CONSUMERS OUTSIDE OF COUNTRY TO TAKE PART IN FESTIVITIES BUT MOST IMPORTANTLY DRIVING DIASPORA POPULATION TO INTERACT WITH THE NEW SITE. DIGITAL MARKINGS FOR CAMPAIGN ALL MEDIA TO BE HASH TAGGED WITH #1N1V
  24. 24. CAMPAIGN TWO one nation one vibe
  25. 25. IDEA AR TICUL A TION THE REAL HEROES NEVER THINK THEY ARE HEROES WHICH IS WHY IN THIS APPROACH WE EMPLOY THE USE OF EVERYDAY PEOPLE ACHIEVING AMAZING THINGS NOT REALISING THAT AT THE END OF THE DAY- THEY ARE THE ULTIMATE HEROES
  26. 26. PRINT one nation one vibe
  27. 27. CAMPAIGN THREE one nation one vibe
  28. 28. idea ar ticul a tion THE COMMERCIAL IS ESSENTIALLY A DAY IN THE LIFE OF KENYA WE WOULD CAPTURE THE DAILY STRUGGLE OF ALL KENYANS GREAT AND SMALL FROM THE ASKARI TO THE DOCTOR FROM THE FARMER TO THE ARTIST FROM AN INNOCENT CHILD TO AN ELDRERLY WOMAN FOR THERE ARE 42 MILLION HEROES IN KENYA WE'RE JUST LOOKING FOR ONE.
  29. 29. HERO HERO HERO HERO
  30. 30. HERO WE CAN BE A HERO JUST FOR ONE DAY THERE ARE 42 MILLION HEROES IN KENYA. WE ARE LOOKING FOR JUST ONE. NATION MEDIA GROUP one nation one vibe
  31. 31. one nation one vibe WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
  32. 32. one nation one vibe WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
  33. 33. one nation one vibe WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
  34. 34. one nation one vibe WE’RE LOOKING FOR UNSUNG HEROES. VISIT ONEHERO.COM TO NOMINATE A CANDIDATE OF YOUR CHOICE AND STAND A CHANCE TO WIN KSH. 100,000 #ONEHERO NATION MEDIA GROUP
  35. 35. HERO LYRICS one nation one vibe
  36. 36. mut honi the dr ama q ue e n WE WUOULD RE RECORD THE TWO MOST FAMOUS HERO SONGS WITH HER NAME . THIS WILL BECOME A MUSIC VIDEO AND A SONG THAT WOULD BE PLAYED ON KISS TV (FOR EXAMPLE) SO RATHER THAN A COMMERCIAL WE CREATE A MUSIC VIDEO THAT WILL RALLY THE COUNTRY TO BE ONE ONE NATION ONE VIBE ONE SONG IT WILL ALSO BE PLAYED BEFORE YOU INVITE PEOPLE TO SHARE THEIR NOMINATED HEROES ON RADIO PERHAPS THE ULTIMATE RADO COMMERCIAL? BECAUSE ITS NOT AD -IT'S A SONG.

×