NRF 2014 Social Listening Report

799 views

Published on

In early Jan 2014, the Walker Sands team attended NRF 2014 in New York City which drew in big names such as George W. Bush and IBM CEO, Ginni Rometty.

The Walker Sands social media team conducted a social listening report and came up with major conversation themes in addition to some best practices for how brands can use NRF to their advantage.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
799
On SlideShare
0
From Embeds
0
Number of Embeds
73
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NRF 2014 Social Listening Report

  1. 1. NRF 2014 Social Listening Report January 2014
  2. 2. CONVERSATION OVERVIEW INSIGHTS: 6511 7000 6000 • From Jan. 10-17 #nrf14 was used 19,307 times by the top brands and influencers in the retail space. The show’s official Twitter account, @RetailsBIGShow, had 1,244 total interactions (mentions and retweets). • Jan. 13 saw the highest volume of conversation with 6,512 tweets using #nrf14, making up 34% of all NRFrelated chatter on Twitter. 5107 5000 2573 4000 1944 3000 1146 2000 907 251 1000 0 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15 Jan 419 16 Jan 17 Jan
  3. 3. MOST DISCUSSED SESSIONS INSIGHTS: 1800 1600 • 9 AM – 10 AM on Jan. 13 had more NRF-related conversation than any other time during the conference due to former President George W. Bush’s keynote address. • The 3:15 PM breakout session with Macy’s CEO Terry Lundgren and IBM’s CEO Ginni Rometty was the most popular of NRF 2014. Breakout sessions featuring C-Suite executives of leading retailers saw more conversation than ones without. 1400 1200 @lizpoteracki: So excited to hear George W. Bush speak this morning. #nrf14 #nrfsa #nyc 1576 1700 1298 @DavidAlanKarp: @GinniRometty speaking about 3 big trends #BigData as our next big national resource #nrf14 1000 800 600 658 400 184 200 280 0 162 12 - 6 AM *All times are in EST Keynote session with Terry Lundgren, CEO of Macy’s and Ginni Rometty, CEO of IBM George W. Bush Keynote Address 6 -9 AM 9 AM 12 PM *Conversation trend for Day 1 of NRF 2014 12 - 3 PM 3-6 PM 6-9 PM 9 PM 12 AM
  4. 4. MOST INFLUENTIAL BRANDS 2155 IBM 560 IBM Retail 545 Microsoft 272 IBM Smarter Commerce 225 R Ray Wang 510 Intel 203 Smarter Planet 203 NRF News 386 SAP Magento 749 Retail’s BIG Show Magento Microsoft Retail 226 Most mentioned exhibitors 188 184 IBM Social Business SAP Retail 183 163 Most influential twitter accounts (by Retweets) INSIGHTS: • The IBM breakout session created more conversation for the brand than all of the top exhibitors combined. • Brands that utilized an influencer in commerce or retail, such as IBM Retail, were the most retweeted accounts at NRF 2014. • 20% of all Magento mentions were retweets of Rebecca Minkoff’s appearance at the eBay booth.
  5. 5. NRF TOPIC TRENDS INSIGHTS: • IBM (including CEO Ginni Rometty) led all conversation topics while Ogilvy had four of the top 10 most retweeted posts. • Conversations surrounding the session, “Future of Retail,” big data and the shopping experience saw the most retweets and received the most Twitter chatter.
  6. 6. “FUTURE OF RETAIL” SESSION TWEETS
  7. 7. BIG DATA TWEETS
  8. 8. SHOPPING EXPERIENCE TWEETS
  9. 9. TOP 10 RETWEETED TWEETS AT NRF 2014 49 60 34 48 32 58 44 29 52 37
  10. 10. NRF BEST PRACTICES Meet Influencers Speakers Host meet and greets with retail and consumer influencers at the booth to drive conversation. Brands are more likely to have their thought leaders talked about if they speak on Day 1 at NRF 2014. Breakout Release Study Brands should co-host breakout sessions with C-Suite retail execs to generate more conversation on social media. Use NRF 2014 as a platform to release a groundbreaking study on retail to increase influence over other brands.
  11. 11. THANK YOU! The NRF 2014 Social Listening Report was conducted by: Mike Santoro President Christine Pietryla SVP Public Relations Katie Welge Account Executive Adam Miller Social Media Specialist If you have questions or would like to have a social listening audit conducted on your brand, please contact reports@walkersands.com

×