Planning Debate:The Internet of Things<br />
© Crayon 2010<br />Where everyday real-world objects are connected to the Internet, <br />and equipped with small identify...
© Crayon 2010<br />Why debate?<br />Why debate?<br />Why debate?<br />Web 1.0 - Read<br />Web 2.0 - Write<br />Web 3.0 - D...
© Crayon 2010<br />Sensors will relay new types of real-time data:<br />• Vibration<br />• Tilt<br />• Rotation<br />• Nav...
© Crayon 2010<br />5<br />Sub-Trend 1  -  App-Stores Everywhere<br /><ul><li>With internet connection, everyday objects wi...
Apps in these connected objects will open new revenue sources through micropayments and subscriptions.
New types of commerce through new devices. </li></li></ul><li>© Crayon 2010<br />6<br />Sub-Trend 2  - Gamification<br /><...
Adding game mechanics to objects will increase levels of engagement with them.
Sensors will be able to track usage, count our steps and social networks will allow us to rate ourselves against our peers...
© Crayon 2010<br />Nike+ Trainers<br />A sensor that tracks your run and sends data to your other devices. Has its own soc...
© Crayon 2010<br />Ocado Smart Fridge<br /><ul><li>Scans  its own contents.
Comes up with recipes from whatever is in the fridge.
Self-cleaning.
Energy efficient double touch screen.
Removal of serendipity?
Potentially significant impact upon how we shop at supermarkets and consume food. </li></li></ul><li>© Crayon 2010<br />Fo...
Could potentially re-design the dashboard.
Pandora is an early example.
Ford hope to jump-start app development with the creation of its Mobile Application Developer Network.
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Internet of Things Debate

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  • http://socialcommercetoday.com/unilever-joins-f-commerce-party-dove-facebook-store-images/
  • http://getglue.com/http://www.youtube.com/watch?v=9NzFCfZMBkU
  • http://www.slideshare.net/hewlettpackard/hp-cense-sensor-networks-and-the-pulse-of-the-planet?from=ss_embedThe basic premise of Central Nervous System for the Earth is to create a worldwide network of sensors that is connected to the Internet, which in turn creates a feedback loop for objects and people. The polar bear can say it’s getting warmer.The rainforest can tell you it’s being logged.The ground can tell you where oil is.The bridge can ask to be maintained.
  • http://www.readwriteweb.com/archives/sensors_to_help_you_get_fit.php
  • http://www.dailymail.co.uk/sciencetech/article-1341190/Revealed-The-hi-tech-fridge-future-tell-dinner.html
  • http://www.engadget.com/2009/12/18/ford-to-give-sync-some-app-store-flavor-opening-api-to-devs-in/
  • http://mashable.com/2011/01/11/lg-thinq-ces-2011/
  • Body - It is an establishedfact that several serious common illnesses like breast cancer, cardio-vasculardeceases and Alzheimer&apos;s disease have genetic components. It is also knownthat successful treatment depends on early detection. Biodegradable materials will offer the possibility to place temporary sensorsand lab-on-a-chip equipment on the patient, or in the patient. Temperatureand humidity can be measured inside a cast to prevent skin problems.
  • Internet of Things Debate

    1. 1. Planning Debate:The Internet of Things<br />
    2. 2. © Crayon 2010<br />Where everyday real-world objects are connected to the Internet, <br />and equipped with small identifying sensors. <br />Increased personalisation with real-time tracking & informed purchasing decisions. <br />Waste and running out of stock would be greatly reduced as product usage would be tracked. <br />Mislaid items and physical theft would be affected <br />by the fact that the location of an item would be known at all times.<br />
    3. 3. © Crayon 2010<br />Why debate?<br />Why debate?<br />Why debate?<br />Web 1.0 - Read<br />Web 2.0 - Write<br />Web 3.0 - Do<br />Web 1.0 - Read<br />Web 2.0 - Write<br />Web 3.0 – Do<br />It’s already happening!<br />
    4. 4. © Crayon 2010<br />Sensors will relay new types of real-time data:<br />• Vibration<br />• Tilt<br />• Rotation<br />• Navigation<br />• Sound<br />• Air flow<br />• Light<br />• Temperature<br />• Biological<br />• Chemical<br />• Humidity<br />• Pressure<br />• Location<br />MEASUREMENT!<br />
    5. 5. © Crayon 2010<br />5<br />Sub-Trend 1 - App-Stores Everywhere<br /><ul><li>With internet connection, everyday objects will be able to download bits of software.
    6. 6. Apps in these connected objects will open new revenue sources through micropayments and subscriptions.
    7. 7. New types of commerce through new devices. </li></li></ul><li>© Crayon 2010<br />6<br />Sub-Trend 2 - Gamification<br /><ul><li>The internet of things will provide the data and information to gamify – adding points, levels, achievements, behavioural momentum, community collaboration, combos and other game mechanics to services and products that have not previously had them .
    8. 8. Adding game mechanics to objects will increase levels of engagement with them.
    9. 9. Sensors will be able to track usage, count our steps and social networks will allow us to rate ourselves against our peers in real-time detail. </li></li></ul><li>© Crayon 2010<br />HP’s Central Nervous System for the Earth (CeNSE) Network <br />“There'll be lots of different applications for this data; including retail, defense, traffic, seismic, oil, wildlife, weather and climate modeling.”<br />
    10. 10. © Crayon 2010<br />Nike+ Trainers<br />A sensor that tracks your run and sends data to your other devices. Has its own social network, can automatically tweet and login to foursquare.<br />
    11. 11. © Crayon 2010<br />Ocado Smart Fridge<br /><ul><li>Scans its own contents.
    12. 12. Comes up with recipes from whatever is in the fridge.
    13. 13. Self-cleaning.
    14. 14. Energy efficient double touch screen.
    15. 15. Removal of serendipity?
    16. 16. Potentially significant impact upon how we shop at supermarkets and consume food. </li></li></ul><li>© Crayon 2010<br />Ford Sync App Store<br /><ul><li>Voice controlled apps that sync and play through the dashboard.
    17. 17. Could potentially re-design the dashboard.
    18. 18. Pandora is an early example.
    19. 19. Ford hope to jump-start app development with the creation of its Mobile Application Developer Network.
    20. 20. Potential new revenue streams for manufacturers via app creation. Will car apps be fragmentary or cross-brand?</li></li></ul><li>© Crayon 2010<br />LG’s Connected Domestic Appliances<br /><ul><li>The oven can download optimal cooking instructions for given recipes. It will also let your phone know when it’s nearly done.
    21. 21. The washing machine will let you know if something is wrong with its operation, and can download new wash cycles to deal with specific stains</li></li></ul><li>© Crayon 2010<br />Connected Post Boxes<br />"You've Got Mail" for the real world, via push notifications for your iPhone.<br />Potential opportunity for Royal Mail innovation?<br />
    22. 22. © Crayon 2010<br />Human coding and software are more important than sensors.<br />Case study title<br />X<br />X<br />X<br />X<br />Images here<br />Ultimately making use of the Internet of Things will rely on what is <br />done with the data, rather than merely collecting it. <br />Images here<br />It will be our job to understand what is valuable and what is a gimmick.<br />
    23. 23. © Crayon 2010<br />Privacy will continue to be a major issue.<br />Case study title<br />X<br />X<br />X<br />X<br />Images here<br />With increased personalisation comes increased monitoring. <br />Images here<br />
    24. 24. © Crayon 2010<br />Debate…<br />Privacy will continue to be a major issue.<br />Case study title<br />X<br />X<br />X<br />X<br />Images here<br />- Impact on brands? - Impact on consumerism?<br /><ul><li>Impact on privacy? - Impact on agencies?
    25. 25. Impact on Crayon? - Planning? Data? UX? Research?
    26. 26. What possibilities does IoT offer? - What can we offer?
    27. 27. Impact on culture?
    28. 28. Impact on humanity?
    29. 29. Will it limit choice and serendipity?
    30. 30. Will you mind having your usage of every single object monitored?</li></ul>Some suggestions about what could be better connected…<br />With increased personalisation comes increased monitoring. <br />Will you mind having your usage of every single object monitored?<br />Images here<br />
    31. 31. © Crayon 2010<br />6 Ideas<br />Dressing Room<br />Art<br />Clothes<br />Body<br />Electricity Grid<br />Alarm Clock<br />
    32. 32. © Crayon 2010<br />Debate…<br />Privacy will continue to be a major issue.<br />Case study title<br />X<br />X<br />X<br />X<br />Images here<br />- Impact on brands? - Impact on consumerism?<br /><ul><li>Impact on privacy? - Impact on agencies?
    33. 33. Impact on Crayon? - Planning? Data? UX? Research?
    34. 34. What possibilities does IoT offer? - What can we offer?
    35. 35. Impact on culture?
    36. 36. Impact on humanity?
    37. 37. Will it limit choice and serendipity?
    38. 38. Will you mind having your usage of every single object monitored?</li></ul>With increased personalisation comes increased monitoring. <br />Will you mind having your usage of every single object monitored?<br />Images here<br />

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