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Good Design is Good Business: Why Retail Design and Layout are Key

Good Design is Good Business: Why Retail Design and Layout are Key

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Good Design is Good Business: Why Retail Design and Layout are Key

  1. 1. Prepared by: Haylee Griffin
  2. 2. Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics, and advertising. H T T P : / / E N . W I K I P E D I A . O R G / W I K I / R E T A I L _ D E S I G N
  3. 3. Reinforces brand identity The design of a space can promote the character , quality, and individuality of a company Engages customers Well designed retail welcomes a customer to a comfortable environment and catches their attention before they even talk to a salesperson Best advertisement Makes use of current space to market a brand and its products A great physical space can maximize sales An enjoyable environment and well organized product placement can boost customer attendance and sales H T T P : / / W W W . T H I R D D E G R E E A D V . C O M / W H Y - R E T A I L - D E S I G N - I S - I M P O R T A N T
  4. 4. H T T P : / / E L E M E N T D . C O M / R E T A I L - D E S I G N /
  5. 5. Poor signage Provide necessary product information for shoppers Bad lighting Improper lighting can fail to highlight a great product Being disorganized A space should be easy to navigate and products properly displayed and accessible Neglecting the checkout area Making a good impression is not only important upon entering the store but also when leaving Overwhelming the customer Too many products in an area or an overbearing store concept can be frustrating

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