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YouTube Vs. Facebook: Which is better for your content?

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Delivered at Mashable Social Media Day Egypt July 2017 by
Muhammad Sayed Rashad | WUZZUF Social Media Head

Published in: Marketing
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YouTube Vs. Facebook: Which is better for your content?

  1. 1. YouTube Vs. Facebook Which is better for your content? Muhammad Sayed Social Media Team Leader Wuzzuf.net & Forasna.com
  2. 2. Why Listen?
  3. 3. 13K => 200K Subscribers 1.4M => 42M YouTube Views
  4. 4. Why do we need video content?
  5. 5. 6 Awesome Facts about Video Content
  6. 6. 6 Awesome Facts about Video Content 22 Billion Video views Daily! 8 Millions 10 Millions 4 Millions
  7. 7. 6 Awesome Facts about Video Content 1/3 of all online activity is spend Watching Videos
  8. 8. 6 Awesome Facts about Video Content 1 Minute Video = 1.8 Million Words
  9. 9. 6 Awesome Facts about Video Content 5 Million years 1 Month 2019 Videos Posted Globally
  10. 10. 6 Awesome Facts about Video Content 100 Million hours of videos Watched Per day!
  11. 11. 6 Awesome Facts about Video Content 300 hours of Videos Uploaded Per Minute! ~ 432,000 hours every day
  12. 12. Which platform will get me more views?
  13. 13. vs.
  14. 14. Why do we need an objective?
  15. 15. Types of objectives
  16. 16. User behavior in each platform
  17. 17. Types of content
  18. 18. What if content and objective don’t match?
  19. 19. Best platform for each objective/content
  20. 20. YouTube Pros & Cons *Property of :https://www.facebook.com/xteam.eg/
  21. 21. YouTube Pros & Cons
  22. 22. Facebook Pros & Cons
  23. 23. Facebook Pros & Cons
  24. 24. Does posting on multiple platforms hurt my views?
  25. 25. What’s Next?
  26. 26. How to make your decision strategically? Visit WUZZUF Booth to get your handouts :)
  27. 27. References 1- https://www.xteam.com.eg/ramadan2017/ 2- https://www.thinkwithgoogle.com/marketing-resources/youtube/build-a-content-plan/ 3- http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ 4- http://www.dailyrindblog.com/facebook-vs-youtube-best-video-campaign/ 5- http://www.businessinsider.com/facebook-vs-youtube-2016-1 6- http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/ 7- https://moz.com/blog/facebook-vs-youtube 8- http://www.rendrfx.com/video-marketing-statistics 9- https://www.slideshare.net/sesobeeh/intro-to-youtube-creators-playbook-by-muhammad-sayed-rashad-axeer-studio 10- https://creatoracademy.youtube.com/page/education 11- https://www.facebook.com/business/learn/facebook-create-ad-video-ads
  28. 28. Thanks!

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