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Writing-Skill-or-talent

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Is writing a skill or a talent? and how to improve your writing
Delivered at Mashable Social Media Day Egypt 2017 by
Nour Eldin
Brand and Communications Team Lead

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Writing-Skill-or-talent

  1. 1. WRITING: SKILL OR A TALENT? NOUR ELDIN BRANDING & COMMUNICATIONS TEAM LEAD @WUZZUF @FORASNA
  2. 2. Quick Poll: SKILL OR A TALENT?
  3. 3. WHO AM I?
  4. 4. TRAVEL BLOGGING
  5. 5. WHERE I PUBLISHED?
  6. 6. FIRST FULLTIME JOB Content creator Content marketer Product manager/ Producer
  7. 7. WHAT IS WRITING?
  8. 8. WHAT IS SKILL?
  9. 9. WHAT IS TALENT?
  10. 10. What is talent if not love of one’s craft? ~ Melissa Donovan
  11. 11. TALENTED?
  12. 12. Deliberate Practice “ I went through each article line by line and wrote down the meaning of every sentence. Next, I rewrote each article in my own words and then compared my version to the original. Each time, I discovered some of my faults, and corrected them.” Autobiography of Benjamin Franklin
  13. 13. WHAT ARE THOSE SKILLS?
  14. 14. • Research • Ideation • Spelling and grammar • Word usage • Thoroughness and accuracy • Citation • Persistence • Storytelling WRITING SKILLS
  15. 15. What is talent if not love of one’s craft? ~ Melissa Donovan
  16. 16. • Copywriting • Blogging • Stories • Scripts • Short movies • Social media UNDERSTAND WHAT YOU WANT TO WRITE
  17. 17. STEPHEN KING “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There's no way around these two things that I'm aware of, no shortcut.”
  18. 18. • Stephen king: On writing • Ann Handley: Everybody writes • Henry Miller: On writing • The Gary Halbert letters • The Adweek Copywriting Handbook • This book will teach you how to write better • The writing center handbook READ ABOUT THE CRAFT
  19. 19. • Copyblogger • http://Grammar.cc • Kopywriting Kourse • Daily writing tips • http://Neilpatel.com • KISSmetrics • Quicksprout • CMI • HubSpot • Convince and convert FOLLOW WRITING BLOGS
  20. 20. • The definitive guide to copywriting • Neil patel’s guide to blogging • Your guide to the perfect blogpost • Your guide to constantly have good ideas • The guide to excellent headlines • Neil Patel guide to intros MUST READ GUIDES
  21. 21. JERRY SEINFELD “ I have a big calendar on my wall. And everyday I write, I put a big red X over that day. After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.”
  22. 22. CREATE A PERSONAL BLOG
  23. 23. IMPROVE YOUR STYLE
  24. 24. ERNEST HEMINGWAY “All bad writers are in love with the epic.”
  25. 25. MICHAEL CRICHTON "There is no such thing as good writing. There is only good rewriting.”
  26. 26. KILL YOUR DARLINGS
  27. 27. DIRECT YOUR ARTICLE • Use subheadings • Short intro ‫الموضوع‬ ‫في‬ ‫خش‬ • Use visuals
  28. 28. • Hemingway • Grammarly • Writefull • Microsoft Word • Power Thesaurus • Urban Dictionary • Expresso TOOLS TO IMPROVE
  29. 29. /NOURELDIN.NAWARNY /NOUR_ELDIN_EBRAHIM Thank you.

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