Karité Delapointe  Fair Trade & Organic Certified shea butter and skin care products
Plan of the presentation <ul><li>What is shea butter? </li></ul><ul><li>African Women Gold </li></ul><ul><li>Production of...
What is shea butter? <ul><li>Vegetal fat used for cooking and making cosmetics </li></ul><ul><li>A tree ( karité  in Frenc...
African Womens’ Gold  <ul><li>Traditionally made by women by crushing the nuts and manually churned </li></ul><ul><li>It  ...
Production <ul><li>Pick the fruits </li></ul><ul><li>Remove the pulp/Clean </li></ul><ul><li>Boil </li></ul><ul><li>Dry  <...
 
 
 
 
 
 
 
Fair Trade Shea :  Good for You <ul><li>Produced in accordance with traditional African techniques (by manual pressure or ...
SHEA BUTTER  MOISTURIZES ,  HEALS   &  PROTECTS  SKIN, HAIR AND LIPS! <ul><li>Use it as your  daily moisturizer  (skin fac...
UGPPK-S/Z -Coop of Léo <ul><ul><li>Delapointe imports from UGPPK-S/K, a womens co-op based in Léo, Burkina Faso </li></ul>...
Fair Trade principles  <ul><li>Fair price </li></ul><ul><li>Fair labor conditions </li></ul><ul><li>Direct trade </li></ul...
Fair Trade Shea :  Good for Them <ul><li>Economical benefits from Fair Trade </li></ul><ul><li>Fair Trade fights poverty: ...
Fair Trade Shea :  Good for Them <ul><li>Social benefits  from Fair Trade </li></ul><ul><li>Construction of a  Childcare C...
Good For You, Good For Them Campaign <ul><li>Help us make this natural African treasure better known all across Canada!  <...
<ul><li>Importing Fair Trade and Organic Certified Shea Butter since 2001 </li></ul><ul><li>Imports increased from 9 tons ...
Fundraise your activities with Delapointe’s skin care products <ul><li>Gain up to  50%  profit </li></ul><ul><li>Fair pric...
Delapointe FT Shea Products Lipbalms  Unscented 100% Pure Shea Butter Pure Shea Butter with Organic Lavender essential oil...
Thank you!  <ul><li>FT & Organic Shea Butter  </li></ul><ul><li>Good for YOU,  </li></ul><ul><li>GOOD for THEM ! </li></ul...
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Delapointe Shea Butter (ENG)

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Powerpoint presentation for Delapointe shea butter products, and WUSC's "Good For You, Good For Them" Fair Trade shea butter campaign. A tool for WUSC Local Committees to use to inform and engage campus communities. [ENG]

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Delapointe Shea Butter (ENG)

  1. 1. Karité Delapointe Fair Trade & Organic Certified shea butter and skin care products
  2. 2. Plan of the presentation <ul><li>What is shea butter? </li></ul><ul><li>African Women Gold </li></ul><ul><li>Production of shea </li></ul><ul><li>Fair Trade shea : Good for You </li></ul><ul><li>Coop of Léo </li></ul><ul><li>Fair Trade principles </li></ul><ul><li>Fair Trade shea : Good for Them </li></ul><ul><li>Good for You, Good for Them Campaign </li></ul><ul><li>Delapointe </li></ul><ul><li>Fundraise your activities with Delapointe’s skin care products </li></ul>Photo: Cindy D’Auteuil
  3. 3. What is shea butter? <ul><li>Vegetal fat used for cooking and making cosmetics </li></ul><ul><li>A tree ( karité in French) found in 20 countries exclusively in Africa </li></ul><ul><li>Fruit-Nut-Almond </li></ul><ul><li>Photos: CECI, UGPPK and Cindy D’Auteuil </li></ul>
  4. 4. African Womens’ Gold <ul><li>Traditionally made by women by crushing the nuts and manually churned </li></ul><ul><li>It often represents the only source of revenue for rural African women. </li></ul><ul><li>Shea butter production is an activity reserved for women </li></ul>Photo: Cindy D’Auteuil
  5. 5. Production <ul><li>Pick the fruits </li></ul><ul><li>Remove the pulp/Clean </li></ul><ul><li>Boil </li></ul><ul><li>Dry </li></ul><ul><li>Crunch </li></ul><ul><li>Roast </li></ul><ul><li>Churn </li></ul><ul><li>Wash </li></ul><ul><li>Pack </li></ul>Photo: Cindy D’Auteuil
  6. 13. Fair Trade Shea : Good for You <ul><li>Produced in accordance with traditional African techniques (by manual pressure or churning), shea butter retains all of its natural properties and virtues. </li></ul><ul><li>Exceptionally rich in fatty acids, latex, and vitamins A, D, E, F & K. </li></ul><ul><li>Can be used in its pure form, or as an ingredient in skin care products </li></ul>Photo: UGPPK
  7. 14. SHEA BUTTER MOISTURIZES , HEALS & PROTECTS SKIN, HAIR AND LIPS! <ul><li>Use it as your daily moisturizer (skin face and body, lips) </li></ul><ul><li>Natural anti-aging because it stimulates the elasticity of skin. </li></ul><ul><li>Relieves minor wounds (ex: minor burns, cold sores) </li></ul><ul><li>Relieves dry skin , eczema & psoriasis . </li></ul><ul><li>Nourishes dry and broken hair . </li></ul><ul><li>Protects lips and skin from cold (ex: outdoor winter sports) </li></ul><ul><li>Provides relief after sun exposure . </li></ul><ul><li>Relaxes and soothes aching muscles before and after physical activities. </li></ul><ul><li>Maintains natural skin tone, elasticity and smoothness . </li></ul><ul><li>Natural breastfeeding ointment . Edible and natural, it helps to prevent cracked nipples, good for baby </li></ul><ul><li>Prevents stretch marks on the stomach for expectant mothers </li></ul>
  8. 15. UGPPK-S/Z -Coop of Léo <ul><ul><li>Delapointe imports from UGPPK-S/K, a womens co-op based in Léo, Burkina Faso </li></ul></ul><ul><ul><li>Women Producer’s Union of Shea Butter Products of Sissili and Ziro Provinces </li></ul></ul><ul><ul><li>3,000 women member co-op coming from 38 villages, organised into 67 groups </li></ul></ul><ul><ul><li>Fair Trade Certification from Flo-Cert (2006); Organic Certification from Ecocert and NOP (2007) </li></ul></ul>Photo: UGPPK
  9. 16. Fair Trade principles <ul><li>Fair price </li></ul><ul><li>Fair labor conditions </li></ul><ul><li>Direct trade </li></ul><ul><li>Democratic and transparent organizations </li></ul><ul><li>Community development </li></ul><ul><li>Environmental sustainability </li></ul><ul><li>Gender Equality </li></ul>Photo: Cindy D’Auteuil Photos: Cindy D’Auteuil
  10. 17. Fair Trade Shea : Good for Them <ul><li>Economical benefits from Fair Trade </li></ul><ul><li>Fair Trade fights poverty: Individual incomes have doubled </li></ul><ul><li>Transformation of the nuts into butter in Burkina Faso to create jobs in that region </li></ul><ul><li>Co-op incomes increased from $40,000 CAD (2001) to $400 000 CAD (2008) </li></ul><ul><li>Higher revenue = more investment in equipment and machineries = production capacity increase </li></ul><ul><li>Fair trade guarantees a minimum price, 3 to 5 times more than on the conventional market </li></ul><ul><li>A microcredit fund was created </li></ul><ul><li>Jobs created for 12 workers </li></ul>Photos: Cindy D’Auteuil
  11. 18. Fair Trade Shea : Good for Them <ul><li>Social benefits from Fair Trade </li></ul><ul><li>Construction of a Childcare Centre </li></ul><ul><li>Literacy programs and provision of social education (11 centres have been constructed) </li></ul><ul><li>Improved roles for women in their families and communities </li></ul><ul><li>Increase transparency & democracy </li></ul><ul><li>Program to support HIV and AIDS orphans </li></ul><ul><li>Financing for local sports teams </li></ul>Photos: Cindy D’Auteuil
  12. 19. Good For You, Good For Them Campaign <ul><li>Help us make this natural African treasure better known all across Canada! </li></ul><ul><li>Contribute to better conditions of living for thousand of African rural women and their family in Burkina Faso! </li></ul><ul><li>Last year, 9 universities participated in the “ Good for You, Good for Them” campaign. We would like at least 20 campuses to participate this year. </li></ul>
  13. 20. <ul><li>Importing Fair Trade and Organic Certified Shea Butter since 2001 </li></ul><ul><li>Imports increased from 9 tons (2008) to 18 tons (2009) contributing to 25% of the co-op’s revenues </li></ul><ul><li>Delapointe promotes Fair Trade Shea Butter in Canada and the US </li></ul><ul><li>Makes high quality handcraft retail products (soaps, pure shea, lipbalms, etc.) </li></ul><ul><li>Sells bulk Fair Trade Shea Butter to cosmetics manufacturers </li></ul>www.karitedelapointe.com
  14. 21. Fundraise your activities with Delapointe’s skin care products <ul><li>Gain up to 50% profit </li></ul><ul><li>Fair price and sustainable relationship based on trust and mutual respect </li></ul><ul><li>High quality products </li></ul><ul><li>Handmade in Quebec, Canada </li></ul><ul><li>All natural and organic certified ingredients </li></ul>
  15. 22. Delapointe FT Shea Products Lipbalms Unscented 100% Pure Shea Butter Pure Shea Butter with Organic Lavender essential oil Gentle soaps containing 50% FT shea butter! Photos: Karité Delapointe
  16. 23. Thank you! <ul><li>FT & Organic Shea Butter </li></ul><ul><li>Good for YOU, </li></ul><ul><li>GOOD for THEM ! </li></ul><ul><li>Contact us </li></ul><ul><li>[email_address] / 514-884-0020 cell </li></ul><ul><li>More info at: </li></ul><ul><ul><ul><ul><ul><li>www.karitedelapointe.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>www.ceci.ca/karite </li></ul></ul></ul></ul></ul>

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