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Rage with the machines: a sustainable vision of human-robot collaboration @ Gabriele Molari [Tetra Pak]

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//WUD Milan 2016
All’interno del dibattito sull’Industria 4.0 c’è un aspetto che salta subito all’occhio di chi – come me – si è sempre occupato di User Centred Design, anche in ambito manifatturiero: il ruolo delle persone.

Immaginando l’impianto produttivo del futuro, anche nel Packaging di cibo e bevande, emergono infatti numerose domande su che ruolo avranno gli operatori e i tecnici, e se questi verranno sostituiti o piuttosto affiancati dai moderni robot nel loro lavoro.

La presentazione ipotizza uno scenario sostenibile, in cui persone e robot collaboreranno efficacemente, ma pone anche alcune domande e questioni, che i designer dell’interazione devono avere la responsabilità e la capacità di affrontare, a partire da oggi.

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Rage with the machines: a sustainable vision of human-robot collaboration @ Gabriele Molari [Tetra Pak]

  1. 1. Rage with the machines A sustainable vision of Human-Robot collaboration Gabriele Molari - Front End Innovation Tetra Pak
  2. 2. GM/2016-11-14 Internal / 2
  3. 3. GM/2016-11-14 Internal Moore’s law / 3
  4. 4. GM/2016-11-14 Internal Raymond Kurzweil. The Age of Spiritual Machines, 1999 Is the “Second Half of the Chessboard”? / 4
  5. 5. GM/2016-11-14 We specialise in providing customers with complete solutions for the processing, packaging and distribution of food products Focused on our customers Internal / 5
  6. 6. GM/2016-11-14 Present in more than 170 countries and operations in all continents 80 sales offices 32 market companies 6 R&D units 11 Technical Training Centres 48 manufacturing sites Internal / 6
  7. 7. Total world deliveries 2015 GM/2016-11-14 Carton packaging material, billions of packs 184 Distribution machines 1,047 Packaging machines 411 Processing units 2,118 Internal / 7
  8. 8. GM/2016-11-14 Tetra Brik® & Tetra Brik® Aseptic Tetra Prisma ® Aseptic Tetra Classic® & Tetra Classic® Aseptic Tetra Wedge® Aseptic Tetra Rex ® Tetra Top® Tetra Recart® Tetra Fino® Aseptic Tetra Evero® Aseptic Tetra Gemina® Aseptic Popular consumer packaging 184 billion Tetra Pak® packages sold in 2015 Internal / 8
  9. 9. GM/2016-11-14 Internal / 9
  10. 10. FOOD. PEOPLE. FUTURES. GM/2016-11-14 Internal / 10
  11. 11. GM/2016-11-14 Internal Some sustainability actions in 2015 www.tetrapak.com/sustainability / 11
  12. 12. GM/2016-11-14 Internal / 12
  13. 13. GM/2016-11-14 Internal Industry 4.0 / 13
  14. 14. Technological progress Decrease of prices Abundance Freed up from drudgery and toil GM/2016-11-14 Internal Technological innovation is progress Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 / 15
  15. 15. “We are creating a world where it’s going to be more and more technology, and fewer and fewer jobs” A. McAfee Adapted from TED Talk from Andrew McAfee: What will future jobs look like, Feb 2013 GM/2016-11-14 Internal / 16
  16. 16. Is it sustainable? GM/2016-11-14 Internal Is it sustainable? / 17
  17. 17. GM/2016-11-14 Internal / 18
  18. 18. "Hey Walter, how are you going to get these robots to pay union dues?" "Hey Henry, how are you going to get them to buy cars?" Walter Reuther, head of the workers unionHenry Ford II, GM/2016-11-14 Internal / 19
  19. 19. More efficient production Less waste Discover new resources (in areas not accessible for humans) Dangerous jobs Jobs stolen to humans Requires electricity Difficult disposal Not really multi-tasking GM/2016-11-14 Internal Sustainability match / 20
  20. 20. GM/2016-11-14 Internal Race with the machines / 21
  21. 21. Mass customization challenge GM/2016-11-14 Internal FULLY AUTOMATED HYBRID MANUAL Quality/Volume Flexibility / Variety / 22
  22. 22. CoBots market is exploding worldwide GM/2016-11-14 Internal / 23
  23. 23. A sustainable future vision Tetra Pak: Future Dairy Plant Vision, 2016 GM/2016-11-14 Internal / 24
  24. 24. Human-Robot Interaction GM/2016-11-14 Internal / 26
  25. 25. GM/2016-11-14 Internal / 27
  26. 26. GM/2016-11-14 Internal Source: PwC, 2015 / 28
  27. 27. GM/2016-11-14 Internal Picture: Wired, 2012 Emotional design / 29
  28. 28. by Kerstin Dautenhahn ► It is a relatively new discipline ► It is not only about programming or coding ► It is not only about one-to-one interaction: it is more about designing an ecosystem ► User-Centred Design is key: − Observe and Learn − Empathize (also with robots) − Conceptualize − Prototype − Do it again GM/2016-11-14 Internal 38. Human-Robot Interaction / 31
  29. 29. GM/2016-11-14 Internal Picture: Wired, 2012 / 32
  30. 30. Internal GM/2016-11-14 / 33

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